The Growth of Social Media: An Infographic

Nice infographic released today by Search Engine Journal – The Growth of Social Media.

The infographic clearly highlights the steep curve of the user growth rate in all age ranges and demographics, and the continuing pervasiveness of social networking into every facet of work, play and life in general.

You can view the original infographic on Search Engine Journal’s website, with options to enlarge or to embed on your own site.

Growth of Social Media Infographic

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Spredfast – Helping Companies be Great at Social Media Management

We’re excited to welcome Spredfast as a new sponsor. In addition to being part of the Social: IRL conference series, they will also work with us closely over the coming months to provide valuable content and learning opportunities, and of course to share more about the powerful Spredfast social media management platform. Check out some of the white papers and social media best practice resources already available on the Spredfast website.

Spredfast was created to help companies “be great at social media management.” When the company was started in 2008, it was already clear how chaotic social media management could be. Since then, social has only gotten more important. It is now a primary channel for customer and market communications.  Spredfast SCRM, a software as a service (SaaS) solution, was first introduced in 2010 – combining listening, publishing, managing and measuring social activity all from one system for the first time. The idea of Social CRM became a reality for marketers.  Today, Spredfast works with companies and agencies of all shapes and sizes from around the world. The Spredfast Social CRM platform helps social media practitioners gain Social Advantage by monitoring, engaging, coordinating and integrating social media with one, robust application.

You can learn more about Spredfast on CrunchBase, by visiting their website, or by connecting with them on Twitter or Facebook.

Also, join Spredfast’s Director of Social Media Jordan Viator and Austin Lytle for one of their weekly webinars and learn how enterprises are using Spredfast to improve their social media programs.

We’re excited to partner with Spredfast and are pleased to welcome them as part of the Social: IRL community.

Taste, Tweet, Meet – A Social Media Wine Tasting

Taste Tweet MeetWe always enjoy the networking components of events we host or attend, so are excited to partner with our good friends at Holy-Field Vineyard and Winery for an event that truly focuses on the “social” aspect of social media, “Taste, Tweet, Meet.”

With “Taste, Tweet, Meet” you’ll enjoy a casual but highly informative evening tasting Holy-Field’s award winning wines. The tasting will be accompanied by a selection of hot and cold appetizers. And you’ll have plenty of time to network during the tasting and afterwards while enjoying a bottle of wine on the deck – a beautiful and peaceful spot overlooking Holy-Field’s fourteen acre’s of vines.

Limited tickets are available at just $25.00 each, which covers the wine tasting event, a generous selection of hot and cold appetizers, and a special bonus thanks to our friends at the Kansas City Renaissance Festival – two free tickets to the 2011 Ren Fest.

The event takes place the evening of Friday, September 23, at Holy-Field Vineyard and Winery, 18807 158th Street in Basehor, Kansas, located just 6 miles from The Legends and Village West.

Keep reading for the full details. Tickets for this event are limited.

Register for Taste, Tweet, Meet at Holy-Field Vineyard & Winery in Basehor, KS  on Eventbrite

DATE – Friday September 23, 7:00 – 9:00pm

LOCATION – Holy-Field Vineyard and Winery,18807 158th Street, Basehor, Kansas.  Just 6 miles from The Legends and  Village West. Visit Holy-Field’s website for directions.

TASTE – You’ll get to taste eight wines from award winning Holy-Field Vineyard and Winery. Everything from dry white to dessert white wine, dry red, sweet red, and fruit wines. The tasting will be lead by Holy-Field’s owner Michelle Meyer, who will give us special insights in to each wine’s creation and how best to enjoy it.  Appetizers will include: Chicken kabobs, stuffed mushrooms, bruschetta, spinach and artichoke dip, fruit & cheese, dessert.

TWEET – Of course tweeting is entirely optional, but when you have a bunch of social media users in a room it’s pretty much inevitable. Tweet using event hashtag #WineTTM and share your thoughts on each wine you taste, food pairing ideas, and anything else that’s on your mind.

MEET – It’s all about “social”, so be ready to connect with others you meet. And when we’re done at 9pm, no need ro rush off. We’ll open up the deck behind the tasting rooms. Buy a bottle of your new favorite wine, open and enjoy with friends.

BONUS – Each attendee will receive TWO free tickets to attend the 2011 Kansas City Renaissance Festival. The 2011 Ren Fest takes place September 3 through October 16, and is open weekends and Labor Day. The festival features 7 themed weekends, 20 entertainment venues, and over 100 artisan booths. You’ll collect your free tickets when you arrive for Taste, Tweet, Meet and will be able to use them for one of the next four weekends.

REGISTER – Spaces are limited. Visit our registration page now.

Holy-Field Vineyard & Winery are a “growing” legend for producing award winning fine wines from the fertile soils of eastern Kansas. More than 12,000 vines spring forth on fourteen beautiful acres tended under the personal touch of owners Les and Michelle Meyer. Holy-Field’s ten grape varieties ripen to produce fifteen distinct wines. Holy-Field wines are the recipients of numerous domestic and international awards and medals and have been have featured in the Wine Report, numerous magazine and newspaper articles and several television stories

Take it Offline! Attend one of these Regional Social Media Events

In addition to Social: IRL’s own events, we’re always pleased to support other events we believe offer valuable learning and networking opportunities. Four events we’re recommending in Kansas and Missouri.


Social Media Club of Kansas City – Breakfast with Scott Monty

September 2, 2011

Kansas City, MO

Registration $15

Visit event website


140 Conference: Small Town

September 20, 2011

Hutchinson, KS

Registration $100

Visit event website

Social: IRL are pleased to sponsor this event.
Use discount code friendof140 and your registration will be reduced to just $40.


Social Media Masters (produced by the national Social Media Club)

October 21, 2011

Kansas City, MO.

Registration $299

Visit the event website

Use discount code SMCLAWRENCE to save 30% off registration.


PodCamp Topeka

October 22, 2011

Topeka, KS

Registration $10

Visit the event website

The Silicon Prairie

The Silicon Prairie

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While we’re fortunate to work with clients and host conferences across the United States, we’re proud to be based in Lawrence, Kansas, in the heart of the Midwest.

We love to showcase the incredible innovation and technology emanating from the local area so were glad to see our neighbors in Kansas City get some well deserved recognition in the Wall Street Journal earlier this week, being described as the “Silicon Prairie” and a national hub for information technology.

Great recognition not just for Kansas City but for the entire region.  You can read the complete story here.


Monitoring and Measuring Social Media

A valuable new report from Altimeter Group, generously shared under their open research policy.

“A Framework for Social Analytics,” is the work of analyst Susan Etlinger.

In her blog post introducing the report, Susan also introduces the Social Media Measurement Compass:

This report is intended to offer a framework and set of use cases that demonstrate how social media is being used in business today. It includes examples, caveats and pragmatic recommendations to help you plan, execute and evaluate your own social measurement program. Here is the main framework, the “Social Media Measurement Compass,” which lays out six use cases for social media (and therefore measurement):

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Altimeter’s Jeremiah Owyang also wrote about the report, with valuable insights both in his original post and in the comments that follow.