Thanks emfluence! Discount code and two free registrations for the emfl-U Digital Bootcamp

On Wednesday, November 9, our friends at emfluence will be hosting a very special event in Kansas City: emfl-U Digital Bootcamp – Everything a marketer MUST know about growing their business online… In 1 day.

We’re excited that Social: IRL will be able to able to offer a special $50 registration discount.

Plus as a very special bonus, emfluence will be giving away two registrations worth $399 each at our event with Jason Falls on Tuesday, October 4. If you’re attending that event, you’re automatically in the drawing to win. If you haven’t registered yet, hurry, there are only a few spaces left.

Make sure to register for Jason Falls “No BS Social Media” in Kansas City on Tuesday, October 4, and you could win one of those two free registrations.

For everyone else, you can still save $50 off registrations for the emfl-U Digital Bootcamp by using discount code SOCIALIRL.


Everything a marketer MUST know about growing their business online… In 1 Day.

Learn Best Practices For:

  • Web Design & Development
  • Social Media
  • Email Marketing
  • Mobile & Text (SMS)
  • Search Engine Optimization (SEO)
  • Online Advertising (Google, LinkedIn, Facebook)


Wednesday, November 9th at Boulevard Brewery

9:00 a.m. – 6:00 p.m. (including happy hour, of course)

Space is limited!


Use discount code SOCIALIRL to save $50


Top 5 reasons to attend:

1.       Experts from each area of digital marketing share what makes them good at their jobs.

2.       Case studies from local and national brands on what is working today in social, email, search and mobile marketing.

3.       A marketer’s checklist of how to make your website your best sales person, from navigation to user experience to mobile optimization.

4.       Actionable upgrades to your digital marketing plan starting now, solider!

5.       Happy hour featuring Boulevard Brewing Company’s awesome brews.

Facebook Privacy – Please Participate in our Short Survey

We’re conducting a short survey on Facebook Privacy and would be grateful if you would take a minute to answer these five multiple choice questions.  All responses are anonymous and your feedback would be greatly appreciated.

Results of the survey will be shared here in our blog next week.

Take the survey now.  Thanks for participating.

Please click to take our short survey


The New Facebook

Lot’s of great coverage of the big announcements from Facebook at F8. Rather than focusing on what Facebook has changed, we wanted to share four posts looking at the impact of those changes:

Charlene Li – Facebook Timeline reveals the future of sharing

Brian Solis – The New Facebook: A Timeline for Personal Discovery and Storytelling

Brian Solis – Whoops, I Didn’t Mean for you to Read This

Robert Scoble – Two apps that show the depth of what Facebook shipped today

And, just to add context,  in case anyone isn’t familiar with the new Timeline yet, here’s a link to Facebook’s interactive guide:

Facebook Timeline

Click to Open


State of the Media: Social Media Report Q3 2011

Nielsen recently released their updated Social Media Report for Q3 of 2011.

The report presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.

To quote from the introduction of the report:

In the U.S., social networks and blogs reach nearly 80 percent of active U.S. Internet users and represent the majority of Americans’ time online. The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. Forty-eight percent of these consumers responded to a retailer’s offer posted on Facebook or Twitter.

As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content.

Some of the key findings from the report:

  • Social networks and blogs continue to dominate Americans’ time online, now accounting for nearly a quarter of total time spent on the Internet.
  • Social media has grown rapidly – today nearly 4 in 5 active Internet users visit social networks and blogs.
  • Americans spend more time on Facebook than they do on any other U.S. website.
  • Close to 40 percent of social media users access social media content from their mobile phone.
  • Social networking apps are the third most-used among U.S. smartphone owners.
  • Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet.
  • Although a larger number of women view online video on social networks and blogs, men are the heaviest online video users overall streaming more videos and watching them longer.
  • 70 percent of active online adult social networkers shop online, 12 percent more likely than the average adult Internet user.
  • 53 percent of active adult social networkers follow a brand, while 32 percent follow a celebrity.
  • Across a snapshot of 10 major global markets, social networks and blogs reach over three-quarters of active Internet users.
  • Tumblr is an emerging player in social media, nearly tripling its audience from a year ago.

Make sue to read the full report on Nielsen’s website.

Click thru to full report

Save the date #STL – Social: IRL conference series headed to St Louis November 3

Thursday, November 3, Social: IRL will be taking the latest event in our conference series to St Louis, Missouri:

“Relationships, Brand Building and Conversation in the Social Media Age,” is an in-depth full day workshop for marketing, public relations, and communications professionals and those seeking to use the social web to build meaningful relationships with customers, build brands and drive business.

We’ll go well beyond typical keynote sessions with a day of engaged learning, group exercises and discussion, and plenty of opportunity for Q&A.

Details are finalized and will be announced by the end of this week. Before then we’ll be offering a private email-only early registration opportunity with a specially discounted registration rate for a very limited time only.

If you’d like to receive that special email and discounted registration opportunity just  send us an email with “St Louis” in the subject line and you’ll be the very first to get details.

UPDATE: The event page is now live with full details and discounted early bird registration.

Creating an RSS feed of a User’s Twitter Timeline


Nov 30, 2012 Update: Sorry, while the solution described below worked for a number of months, it no longer works after recent changes Twitter made.


Creating an RSS feed of a specific user’s Twitter timeline used to be easy – the RSS link was right there on the user’s profile. With the move to New Twitter, the RSS link disappeared.

Since a couple of people asked this week about adding a feed of a specific Twitter user’s posts to Google Reader, we thought we’d share the easy solution we use.

First, you need the user’s Twitter ID number.

To find the ID number for any user, paste the following link in to your browser:

Make sure to replace “username” with the actual username you are looking for.

So, for @socialirl you would use the link:

The user’s ID number will show up towards the end of the page. See the text highlighted in red below:

Twitter User ID Screenshot

Click to enlarge



Once you have the ID number simply add a new subscription to Google Reader or other RSS reader, and use the following link:

Replace XXXXX with the user’s ID number and you should be set.