Social Media for Non-Profits and Social Good – A special forum to be hosted by Social: IRL in Wichita, Kansas

On Thursday, May 3, Social: IRL will be hosting a special full-day interactive workshop, “Social Media for Non-Profits and Social Good.”

Taking place in Wichita, Kansas, the goal of the event is to bring together local and regional non-profit organizations, for a day that combines inspiration with learning focused on the potential of social media to be used as a powerful marketing, communications and relationships platform.  The main focus will be on non-profits, but the day’s takeaways will be valuable for any business or organization.

Attendees will learn from each other – connecting, sharing, hearing case studies, discussing what’s worked and how challenges have been overcome. Attendees will also learn through expert lead sessions covering important practical issues such as social media integration, community management, monitoring, relationship management, handling negative PR and crisis response, planning and strategy, best practices, effective content creation, and content marketing.

Our goal at Social: IRL is for as many local and regional non-profit organizations as possible to be able to participate in the event without having to pay registration fees. To help achieve this goal we are reaching out to sponsors to help cover expenses. We are re-structuring event sponsorships so that each sponsor will not only receive the typical branding and online and offline recognition, but with every sponsorship the sponsor will receive their own event registration and will also receive additional registrations to be awarded on their behalf to non-profit organizations wanting to attend.

For the sponsors, not only will they have supported and made possible non-profit participation in the event, but for themselves, participating in this inspirational day of learning will provide many valuable takeaways that can also be applied in their own businesses.

Full details of the event will be announced in the next week. Meantime, event registrations are open. Attendees are encouraged to sign up early as a limited number of spaces will be available.  Non-profit organizations may register up to two attendees at no charge. Other attendees may register at a subsidized full-day registration rate.

Potential sponsors may also contact us to learn more about supporting and participating in the event. Thank you to those sponsors already committed to making the event a success: Cox Communications, Delta Dental of Kansas, UMB Financial Corp, Colab Digital, Shay Chic Events and Design, Northstar Comfort Services.

Social Media for Non-Profits and Social Good

A special forum hosted by Social: IRL

9:00am to 4:00pm, Thursday, May 3, in Wichita, Kansas

Registration Now Open           RSVP on Facebook

Event registration page also includes current attendee list

SocialVolt delivers enterprise social media management solutions for businesses and agencies

We’ve been  pleased to have Kansas City-based SocialVolt as a new Social: IRL sponsor for 2012. They have been a great partner, already participating in Social: IRL events in Wichita and Kansas City, co-hosting a webcast with the American Marketing Association, and providing guests posts for the Social: IRL blog.

SocialVolt delivers enterprise social media management solutions for businesses and agencies. Its unified platform supports engagement across brands, while delivering accurate reporting from multiple channels. With SocialVolt, companies maintain control, minimize risk and empower staff at all levels to build profitable customer relationships in real-time. Check out SocialVolt’s blog and new website for more details, and connect with them on Twitter and Facebook.

SocialVolt brings structure, quality and control to your social media programs. You can publish content, manage workflow, listen across channels and report results all from one platform – so you can spend less time juggling tools and more time driving your company’s social media strategy.

With SocialVolt, you can manage social media across the enterprise, from marketing and customer support to sales and product development. Users can maintain control, minimize risk and empower staff at all levels while listening to and engaging in social media conversations across multiple brands.

Ideal for heavily regulated industries, SocialVolt bakes compliance and risk management into your social media program with detailed audit trails, prohibited terms, custom review dictionaries, approval workflow and access controls. You can securely enable staff and volunteers to spread the word through social media without giving up control of your brand identity while ensuring compliance with corporate standards and industry regulations.

SocialVolt is also ideal for agencies looking for a turnkey, centralized solution to manage social media engagement, listening, reporting and compliance across multiple clients and brands.

The SocialVolt social media management platform enables users to:

  • Publish across networks, accounts and brands
  • Ensure quality with content moderation
  • Listen for brand-relevant social conversations
  • Report the results of your social media strategy
  • Prove compliance and minimize risks

Social: IRL is now pleased to help SocialVolt announce their new Channels tool. Announced on February 22, SocialVolt Channels monitors Facebook, Google+, Twitter, YouTube and millions of blogs for brand conversations. Using Channels, users can create unique listening agents by setting tags to follow conversations about their brands and competitors, while tracking their share of voice in social media. Channels also includes a new sentiment engine. Based on a series of scientific algorithms, all posts are immediately classified as positive, neutral or negative, allowing users to gauge brand sentiment in real-time.

You can learn more about the new Channels tool in SocialVolt’s official press release and in these posts published today by Forbes and  AllFacebook.

The SocialVolt platform is available in the following editions: Team, Business, Professional and Enterprise. Visit for more product details, pricing and a free-trial.

Want beta access to the latest social and mobile apps? Check out BetaBait, a new website connecting startups with early adopters

Today’s post is a guest post from Cody Barbierri, c0-founder of BetaBait, a new website connecting startups with early adopters interested in testing and being the first users of new web, mobile and social apps.  The post continues Social: IRL’s new series spotlighting startups in the tech, social and mobile space. Contact us to have your startup considered for a future post.

A while back I was having a conversation with a friend of mine about how there are so many startups out there that never see the light of day because it’s so hard to get noticed with today’s clutter online. To date, the only real way to get enough exposure to reach the early adopters who can help get a startup off the ground is by hounding reporters and spending countless hours within social media trying to engage people.

We wanted to remove the gate keepers making the decisions on who gets spotlighted and give that power to the early adopters – the people interested in testing and being the first users to many of these startups. With that, BetaBait was born. The service started out as a simple email service, spotlighting the latest startups looking for early adopters. Users could click-through on any startups that were of interest and be directed to their websites to learn more.

After just a few weeks, the response was incredible and we quickly ran into an issue – the email was getting too long with startups. We needed a place to house all of them and still give users a way to browse, share and test. We then launched an app directory online, which segmented the startups into categories, such as business, social, lifestyle and more. The email then only spotlighted the startups submitted from the past 24 hours.

Shortly after launching the app directory, we decided that we needed to give our community more of a voice. These early adopters have incredible ideas and can bring tremendous value to the startups looking to deliver a better product. We then shortly rolled out individual app pages for each startup, which gave additional information, sharing features and a commenting section meant to leave feedback based on the user’s experience and general thoughts on the idea.

BetaBait has been live now for almost 2 months and has close to 1,000 startups, 5,000 early adopters using the service, which remains free for both parties. We are currently generating revenue through email sponsors, which are able to create a welcome message to our daily email with a link to their website. Sponsors enjoy being the first thing our community of early adopters sees when they open the email.

In the near future, as the community continues to grow, we will be launching a redesign of the site to make it even easier to discover new startups, share them with friends and family, including a voting mechansim to push startups to the top of the page as well as leave feedback. In addition, we will be offering more sponsorship opportunities online for startups and other advertisers.

If you’re an early adopter or early stage startup looking to use the service, please sign up at

Thanks everyone who joined Social: IRL in Wichita and Kansas City – Event recaps and key takeaways

The last few weeks have been busy for Social: IRL, with events in Wichita and Kansas City. January 31, we headed to Wichita, KS, to host “No BS Social Media” with Social Media Explorer’s Jason Falls.  Then, on February 9, we were in Kansas City with “Conversation Agent” Valeria Maltoni for “Rethinking Business in the Age of the Social Consumer.”

We wanted to take a moment to thank everyone who participated in these two special events and to share recaps posted by several event attendees.

No BS Social Media:

Jason Falls with SocialVolt's Derrek Harter, Joe Cox, and Scott Oppliger

We were joined in Wichita by a great group of attendees – the individual business and organizations represented are listed in this earlier post.  Jason Falls delivered a powerful presentation focusing on three key areas of social media – planning strategically, driving business, and measuring success.

Thank you event sponsors Cox Communications, Andy McGinnis Public Relations, ColabDigital, Spredfast, SocialVolt, Expion, Spiral16, emfluence, and ManageFlitter.

And a special thank you to our hosts Junior League of Wichita, who not only provided a great event space but treated attendees to food from their new cookbook.

For a recap of the event and a special video interview with Jason Falls, check out this post “Answers to tough Social Media Questions,” by event sponsor Sprial16.

Rethinking Business in the Age of the Social Consumer:

A diverse group of local and regional business, and national brands and agencies, joined Social: IRL in Kansas City for “Rethinking Business in the Age of the Social Consumer.”  The full attendee list is included in this earlier post.

Spiral16 Interview with Valeria Maltoni

Valeria Maltoni started the day with the keynote “Rethinking Business” session, which challenged attendees to rethink, deconstruct, and reconstruct established business practices. Afternoon sessions included Garmin’s Jake Jacobson on adding personality to a brand, Armstrong Teasdale’s Jeff Schultz on legal issues surrounding ownership of online content and community, Appinions‘ Larry Levy on rethinking influencer marketing, Spredfast’s Austin Lytle who helped attendees answer the question “Do I Need a Social Media Command Center”, and Expion’s Kevin Magee on the opportunities for regional and national brands to “take social local.”  The day wrapped up with SocialVolt’s Joe Cox and Spiral16’s Eric Melin leading a discussion on key takeaways.

Thank you event sponsors Spredfast, SocialVoltExpionSpiral16Appinions, emfluenceManageFlitter, Garmin, and the Social Media Club of Kansas City.  Also a special thank you to our venue, the Crowne Plaza Kansas City and their representative Patrick Conroy who not only took great care of attendees but took additional steps to ensure we had a robust wifi network with plenty of additional bandwidth.

For recaps and key takeaways from the sessions, check out these posts from some of our attendees:

Spredfast – Rethinking Business in the Age of the Social Consumer: Social IRL Insights

Tony Faustino – 5 Takeaways from Valeria Maltoni: Rethinking Business in the Age of the Social Consumer

Katy Ryan Schamberger – Conversation Isn’t Merely An Art Form; It’s A Business Strategy

Sprial16 – How to Refocus Your Business in the Social Age (includes video interview with Valeria Maltoni)

Ashley Mahoney – Social: IRL Conference in a Nutshell

Local and regional businesses, national brands and agencies, joining together in Kansas City for “Rethinking Business in the Age of the Social Consumer

On February 9, a diverse group of local and regional businesses and national brands and agencies, will come together in Kansas City for “Rethinking Business in the Age of the Social Consumer.”

This special day long workshop is hosted by Social: IRL and features acclaimed thought leader and business strategist “Conversation Agent” Valeria Maltoni. Attendees will be challenged to rethink, deconstruct, and reconstruct established initiatives and empowered to take their social media strategy and execution to a deeper level.

To promote greater learning, engagement and networking opportunities, the event is limited to just 70 attendees. At the time of posting this update, only 10 spaces remain.  You can learn more about the event here, or register direct on our Eventbrite page.

Registration for the event is just $145 for the entire day. This highly subsidized rate is possible thanks to the support of Social: IRL sponsors SpredfastSocialVoltExpionSpiral16Appinionsemfluence, and ManageFlitter.

Businesses, agencies and organizations participating in the event include:

  • AMC Theatres
  • Garmin International
  • Sprint
  • UMB Financial
  • H&R Block
  • Edelman Digital
  • MMGY Global
  • Bass Pro
  • Triple-I Corporation
  • Ameristar Casinos
  • Nebraska Furniture Mart
  • Kantar Health
  • Cerner
  • Boulevard Brewing Company
  • Intouch Solutions
  • Expion
  • Howerton White
  • National MS Society
  • Kansas City Aviation Department
  • Kansas Speedway
  • emfluence
  • Appinions
  • K-State Athletics
  • Salva O’Renick
  • Penton Media
  • Federal Reserve Bank of Kansas City
  • Spredfast
  • Armstrong Teasdale
  • Sharp Connections
  • Kansas City Area Development Council
  • SocialVolt
  • Buzz New Media LLC
  • Social Media Club of Kansas City
  • V3 Integrated Marketing
  • Better Choices Consulting
  • Spiral16
  • Kansas City Public Library
  • O’Hara Marketing
  • Kuhn & Wittenborn
  • Ascend Learning
  • Go Local
  • Best Service Stores
  • Clayton CRM
  • Sound Products
  • HTK Architects
  • Spencer Fane Britt & Browne

You can also view a complete list of individual attendees on the Eventbrite registration page.

Join Social: IRL in Kansas City on February 9 – A look at what you’ll learn and who you’ll connect with at this exclusive event

On February 9, Social: IRL will be joined in Kansas City by acclaimed thought leader and business strategist Valeria Maltoni for “Rethinking Business in the Age of the Social Consumer.”

This special event brings a unique opportunity to Kansas City for businesses and agencies to rethink and reconstruct their social media initiatives, while also connecting with social media managers and marketing and communications pros from leading regional and national organizations – some of who are mentioned below. To promote maximum engagement at the event, limited registrations are available.

"Conversation Agent" Valeria Maltoni

Valeria Maltoni brings more than 20 years of real-world business experience, specializing in taking companies to “what’s next” in their business cycle by planning and building value creating systems that add momentum and performance to deliver strength, resilience, and endurance to the business. She has been responsible for overseeing engagements for companies including Anheuser-Busch, InBev, Allstate, and GE Appliances. During her career, she’s held senior business roles executing growth strategies at global Fortune 500, mid-sized businesses, and small start up companies in 5 industries. Her Conversation Agent blog is consistently ranked among the top 30 marketing blogs in the world on the AdAge Power150. You can connect with Valeria on Twitter @ConversationAge.

Joining Valeria and Social: IRL at the event will be an impressive group of attendees responsible for social media initiatives, marketing and communications at businesses and agencies including  AMC Theatres, Garmin International, Sprint, UMB Financial, H&R Block, Edelman Digital, MMGY Global, Bass Pro, Triple-I Corporation, Ameristar Casinos, Nebraska Furniture Mart, Kantar Health, Boulevard Brewing Company, the Federal Reserve Bank of Kansas City, and Intouch Solutions.  Some local business and agencies, some regional and national. You can view the complete attendee list on the Eventbrite registration page.

This special workshop is intended for businesses, organizations and agencies already active on the social web. They’ll be challenged with fresh perspectives and empowered to take their social media strategy and execution to a deeper level.

The foundation of the day’s learning will be provided through the main interactive workshop session lead by Valeria Maltoni.  Valeria describes this session as “the conversation we never had about social media and desperately need to have to make sense of what works and what doesn’t. The prequel to the tactical implementations that have followed in the last couple of years.”  As Valeria takes an in-depth look at how to compete in the age of the social consumer, she will challenge attendees to rethink, deconstruct, and reconstruct established initiatives and look at potentially valuable missed opportunities. You can read about the session in this recent post on Valeria’s Conversation Agent blog and on the event page of our own website.

Additional sessions will include valuable advice from a leading social media attorney who will address important legal issues surrounding ownership of online content and communities.  We recently highlighted details of this session in the Social: IRL blog. Also sessions looking at the intersection of social strategy and social technology, including some of the latest innovations in Social CRM and influencer marketing.

The day will be highly interactive and engaging, both in terms of learning and networking . There will be many valuable  opportunities to connect and build relationships with local, regional and national social media thought leaders.

To promote maximum engagement, a limited number of registrations are available. At the time of publishing this post, just 32 registrations remain open.

The rate for attending the event is just $145 for the entire day, or just $85 for non-profits, educators or students.  These highly subsidized rates are possible thanks to the support of Social: IRL sponsors SpredfastSocialVoltExpion, Spiral16, Appinions, emfluence, and ManageFlitter.  Locally,we also very much appreciate support for the event from Garmin, Crowne Plaza Kansas City, and the Social Media Club of Kansas City.

Attendees will also have the chance to win some great giveaways from Garmin, ManageFlitter, and Kansas City’s Boulevard Brewing Co.

Visit our event page to learn more or click the link below to register now, while places remain available.