Full Service Marketing for Speciality Brands

In July 2013, Social: IRL announced a partnership with Callahan Creek, a full-service marketing agency that has spent the last 30 years working with national and regional specialty brands.  The challenges and opportunities for specialty brands are unique. Their products and services are distinctive, often more expensive and sometimes harder to find. Callahan Creek has developed an unparalleled understanding of those brands’ challenges and their unique customers: category enthusiasts. It has learned how to connect specialty brands with the passions of the category enthusiast and needs of the trade while crafting strategies and messages that help brands not simply engage those consumers, but grow them from enthusiasts to influential advocates.

Callahan Creek is headquartered in Lawrence, Kansas, with additional offices in Torrance, California, and additional staff onsite at several of the national brands they represent.

Social: IRL Principal Ben Smith is integrated in the Callahan Creek team, serving as the agency’s Social Media Director.  Contact us to learn more about the partnership and potential client projects, or visit Callahan Creek’s website to learn more about the agency and scope of services.