Smart Social: Walmart’s Chad Mitchell on Influencer Outreach and Employee Advocacy

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Chad Mitchell is Senior Director of Digital Communications at Walmart.  Positioned within Walmart's  Corporate Affairs division, he and his team are responsible for managing and supporting all aspects of Walmart's corporate digital presence, … [Continue reading]

Social Media Crisis: Lessons from the Front Lines. Is Your Brand Prepared?


By Social: IRL principal, Ben Smith. Originally published as a personal post on Google+ Some important social media lessons for both businesses and individuals can be taken from a pretty incredible and somewhat scary series of events that took … [Continue reading]