Maybelline New York on their Global Social Community and Award-Winning #TopChicret Campaign

Spredfast - Maybelline Photo

Guest post by Courtney Doman, Social Media Specialist at Social: IRL sponsor, Spredfast. Maybelline won two Shorty’s this year: Best Use of Video for the Top Chicret announcement of Charlotte Free as the face of Maybelline New York and Best … [Continue reading]

Social Media for Improved Parent Communication and Enriched Student Learning: Eudora School District Interview

Eudora Thumbnail

Kristin Magette, Communications Director at Eudora School District in Eudora, Kansas, recently shared in the Social: IRL blog how Eudora Public Schools had set out to create a "digital-friendly school district." A key part of the initiative was … [Continue reading]

A Conversation with Frank Eliason: Delivering Value and Creating Remarkable Customer Experiences

Frank Eliason

Frank Eliason is Senior Vice President of Social Media at Citibank, and author of @YourService. Frank became renowned for his pioneering work at Comcast in bringing customer service to the social web under the @ComcastCares Twitter handle. This … [Continue reading]

A Conversation with Frank Eliason: @ComcastCares and the Birth of Social Customer Service

Frank Eliason

Frank Eliason is Senior Vice President of Social Media at Citibank, and author of @YourService. Frank became renowned for his pioneering work at Comcast in bringing customer service to the social web under the @ComcastCares Twitter handle. This … [Continue reading]