Peter Shankman: Redefining Relationships in the Social Media Age

Denver, CO

October, 11, 2011

A full day workshop running 9:00am to 4:00pm

During this special day long boot camp, HARO founder and legendary online marketer Peter Shankman will take an in-depth look at how “relationships” have been redefined in this new digital, social media age and how marketing and public relations pros can both adapt and use the social web as a powerful tool including to: Connect with customers, prospects, media and influencers;  Build relationships; Earn trust and credibility; Create buzz and earn referrals; Rebuild credibility after suffering a public “hit” or negative PR online;  Listen to what’s being said about customers or competitors and use that intelligence in real time; Evaluate platforms that will be most effective; Create powerful online brand advocates.

The day will feature hands on interactive learning, group exercises, Q&A, quality networking, and a focus on empowering attendees with practical knowledge and executable strategies.

Our last boot camp with Peter Shankman in Lawrence KS was a sold out event. Visit the recap on our website to learn more about who attended and to read some of the attendee blog posts sharing what they learned.

We’re excited to return to Denver with this follow up to our Explore and Engage event which took earlier this year featuring Brian Solis and Jason Falls.

Registration just $195 per attendee, limited registrations available.

Register for Redefining Relationships in the Social Media Age - Special Boot Camp Event with Peter Shankman in Littleton, CO  on Eventbrite

No refunds for cancellations within 14 days of event date.



The event will take place at the Qwest Regional Call Center in Littleton. The venue offers free, easy, parking, free wifi, an on-site cafeteria, and is conveniently located approximately 25 minutes from Downtown Denver.

700 W. Mineral Avenue,

Littleton CO



Registration will take place from 8:00am to 8:45am

Sessions will run from 9:00am to 4:00pm.

We will have an hour’s break for lunch.

A beverage station will be provided with coffee, water and soda and will be replenished through the day.

You are on your own for lunch. We encourage attendees to use the lunch time to connect with other attendees.


About Peter Shankman:

An author, entrepreneur, speaker, and worldwide connector, Peter Shankman is recognized worldwide for radically new ways of thinking about Social Media, PR, marketing, advertising, and customer service.

Peter is best known for founding Help A Reporter Out, (HARO) which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be quoted in the media. HARO is currently the largest free source repository in the world, sending out over 1,500 queries from worldwide media each week.

Peter is also the founder and CEO of The Geek Factory, Inc., a boutique Social Media, Marketing and PR Strategy firm located in New York City, with clients worldwide.

Peter’s PR and Social Media clients have included American Express, Sprint, The US Department of Defense, Royal Bank of Canada, Snapple Beverage Group, Saudi Aramco, Foley Hoag, LLP, NASA, Haworth, Walt Disney World, Abercrombie and Kent, The Ad Council, Discovery Networks, New Frontier Media, Napster, Juno, Dream Catcher Destinations Club, Harrah’s Hotels, and many, many others.

Peter is the author of two books:  Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them  and Customer Service: New Rules for a Social-Enabled World and a frequent keynote speaker at conferences and tradeshows worldwide, including South By Southwest, Affiliate Summit, BlogWorld, The Public Relations Society of America, and The International Association of Business Communicators.

Peter sits on the advisory boards of several companies, including ScotteVest and Pixability, and is honored to sit on the NASA Civilian Advisory Council.

A marketing pundit for several national and international news channels, including Fox News, CNN, and MSNBC, Peter is frequently quoted in major media and trade publications, including The New York Times, The Wall Street Journal, The Los Angeles Times, The New York Daily News, The Associated Press, Reuters and USA Today.

A proud Boston University graduate, Peter started his career at America Online as a Senior News Editor, helping found the AOL Newsroom and spearheading coverage of the Democratic and Republican 1996 conventions, which marked the first time an online news service covered any major political event.


Sponsorship Opportunities:

Affordable sponsorship opportunities are available which offer both valuable online and on-site branding as well as direct engagement with both Peter Shankman and our event attendees.

Contact us for details.




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