Peter Shankman: Redefining Relationships in the Social Media Age

Denver, CO

October, 11, 2011

A full day workshop running 9:00am to 4:00pm

During this special day long boot camp, HARO founder and legendary online marketer Peter Shankman will take an in-depth look at how “relationships” have been redefined in this new digital, social media age and how marketing and public relations pros can both adapt and use the social web as a powerful tool including to: Connect with customers, prospects, media and influencers;  Build relationships; Earn trust and credibility; Create buzz and earn referrals; Rebuild credibility after suffering a public “hit” or negative PR online;  Listen to what’s being said about customers or competitors and use that intelligence in real time; Evaluate platforms that will be most effective; Create powerful online brand advocates.

The day will feature hands on interactive learning, group exercises, Q&A, quality networking, and a focus on empowering attendees with practical knowledge and executable strategies.

Our last boot camp with Peter Shankman in Lawrence KS was a sold out event. Visit the recap on our website to learn more about who attended and to read some of the attendee blog posts sharing what they learned.

We’re excited to return to Denver with this follow up to our Explore and Engage event which took earlier this year featuring Brian Solis and Jason Falls.

Registration just $195 per attendee, limited registrations available.

Register for Redefining Relationships in the Social Media Age - Special Boot Camp Event with Peter Shankman in Littleton, CO  on Eventbrite

No refunds for cancellations within 14 days of event date.

 

Venue:

The event will take place at the Qwest Regional Call Center in Littleton. The venue offers free, easy, parking, free wifi, an on-site cafeteria, and is conveniently located approximately 25 minutes from Downtown Denver.

700 W. Mineral Avenue,

Littleton CO

 

Agenda:

Registration will take place from 8:00am to 8:45am

Sessions will run from 9:00am to 4:00pm.

We will have an hour’s break for lunch.

A beverage station will be provided with coffee, water and soda and will be replenished through the day.

You are on your own for lunch. We encourage attendees to use the lunch time to connect with other attendees.

 

About Peter Shankman:

An author, entrepreneur, speaker, and worldwide connector, Peter Shankman is recognized worldwide for radically new ways of thinking about Social Media, PR, marketing, advertising, and customer service.

Peter is best known for founding Help A Reporter Out, (HARO) which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be quoted in the media. HARO is currently the largest free source repository in the world, sending out over 1,500 queries from worldwide media each week.

Peter is also the founder and CEO of The Geek Factory, Inc., a boutique Social Media, Marketing and PR Strategy firm located in New York City, with clients worldwide.

Peter’s PR and Social Media clients have included American Express, Sprint, The US Department of Defense, Royal Bank of Canada, Snapple Beverage Group, Saudi Aramco, Foley Hoag, LLP, NASA, Haworth, Walt Disney World, Abercrombie and Kent, The Ad Council, Discovery Networks, New Frontier Media, Napster, Juno, Dream Catcher Destinations Club, Harrah’s Hotels, and many, many others.

Peter is the author of two books:  Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them  and Customer Service: New Rules for a Social-Enabled World and a frequent keynote speaker at conferences and tradeshows worldwide, including South By Southwest, Affiliate Summit, BlogWorld, The Public Relations Society of America, and The International Association of Business Communicators.

Peter sits on the advisory boards of several companies, including ScotteVest and Pixability, and is honored to sit on the NASA Civilian Advisory Council.

A marketing pundit for several national and international news channels, including Fox News, CNN, and MSNBC, Peter is frequently quoted in major media and trade publications, including The New York Times, The Wall Street Journal, The Los Angeles Times, The New York Daily News, The Associated Press, Reuters and USA Today.

A proud Boston University graduate, Peter started his career at America Online as a Senior News Editor, helping found the AOL Newsroom and spearheading coverage of the Democratic and Republican 1996 conventions, which marked the first time an online news service covered any major political event.

 

Sponsorship Opportunities:

Affordable sponsorship opportunities are available which offer both valuable online and on-site branding as well as direct engagement with both Peter Shankman and our event attendees.

Contact us for details.

 

Sponsors:

 

Spredfast Logo

Spredfast was created to help companies be great at social media management. When the company was started in 2008, it was already clear how chaotic social media management could be. Since then, social has only gotten more important. It is now a primary channel for customer and market communications.  Spredfast SCRM, a software as a service (SaaS) solution, was first introduced in 2010 – combining listening, publishing, managing and measuring social activity all from one system for the first time. The idea of Social CRM became a reality for marketers.  Today, Spredfast works with companies and agencies of all shapes and sizes from around the world. The Spredfast Social CRM platform helps social media practitioners gain Social Advantage by monitoring, engaging, coordinating and integrating social media with one, robust application.

 

 

 

Expion provides Enterprise Social Media Management Software that manages multiple social profiles to monitor, communicate, and engage customers. Expion manages your online communities to present consistent messaging while fostering local relationships to attract and retain customers. Headquartered in Raleigh, North Carolina, Expion, Inc. is a privately-held technology company specializing in developing tools and services that enable organizations to engage with the hundreds of millions of users of online communities. Their solutions combine their Social Media Management software with deep customer relationship management knowledge and expert coaching services to help enterprises manage their online communities more effectively. Expion’s easy-to-use software is designed for all levels of an organization. It allows the enterprise a structured yet simple way to manage multiple social profiles with sophisticated multi-phase communication plans. Through their industry expertise, technology platform and integrated approach, Expion provides comprehensive social media management solutions.

 

Klout measures influence across the social web. Klout believes that every individual who creates content has influence. Klout’s goal is to accurately measure that influence and provide context around who a person influences and the specific topics they are most influential on. The Klout Score measures overall influence on a scale of 1 to 100.

 

ManageFlitter is an easy to use web application that provides a set oftools for the Twitter user to assist them in optimising their Twitter account.  With ManageFlitter you can easily bulk unfollow “no follow backs”, see who has unfollowed you, search through the bios of the people you are following, remove spam and inactive accounts and a lot more.  You can use the full featured free version of ManageFlitter or for $12 per month you can sign-up to the Pro+ version which provides you with a set of great extra features.  ManageFlitter is used by tens of thousands people a month with several high profile accounts trying it and giving it the thumbs up.

 

KRIS SCHINDLER, APR is a highly regarded communications professional whose experience crosses the globe, spans almost two decades and includes servicing clients in consumer products & services, sports & entertainment, health & wellness, education, lifestyle, travel & hospitality sectors. The driving force behind Kris’ success in delivering impactful business solutions is her cross-disciplinary approach to integrated communications designs, which is fueled by her big-picture, progressive, entrepreneurial mindset. She is known for her “producer mentality,” resourcefulness and ability to identify and build synergetic relationships, which she leverages through traditional communication channels as well as within the social web.

 

Hip Chameleon is a strategic marketing and advanced social media agency helping small & mid-sized businesses and startups reach new audiences, increase sales and turn clients and customers into repeat buyers & loyal fans who promote your business. We help you connect to customers and clients through comprehensive, customized social marketing strategies, systematic execution and professional training that integrates leading social media channels, blogging, smart SEO, media distribution, influencer outreach & personal relationship development.  We invite you to join the business owners, marketing directors, community managers and project teams we have developed marketing roadmaps for and taught to successfully execute tactical marketing strategies to attain their specific business goals.

 

emfluence is a full-service digital marketing agency and email service provider based in Kansas City. They specialize in designing and developing websites and helping drive traffic to them. From search engine marketing to email marketing to social media, emfluence uses the power of one-to-one digital marketing to drive results and return on investment online. emfluence powers Social: IRL email marketing through the emfluence Marketing Platform, a platform that allows clients to create, deploy and track emails, social media messages and landing pages.

 

Faction Media is a full-service digitally led communications agency creating best-in-class engagement strategies, customer insights and marketing optimization services for clients in an increasingly complex and fragmented marketplace.  The agency provides communication strategies, behavioral-based account planning and audience segmentation services resulting in analytical insights that empower marketing programs for Fortune 1000 companies including some of the largest and most innovative businesses in the world. Faction Media’s Unified Marketing™ approach combines new and evolving interactive disciplines enhancing traditional marketing channels to identify, build and execute the most effective and successful brand and demand generation campaigns. A commitment to performance accountability, technology, and creative innovation has defined Faction’s place as a leader in business-to-business communications and marketing.