Social: IRL Des Moines – Jason Falls “All Business, No Hype, Social Media”

Thursday, August 30, 1pm-5pm (with networking to follow)

Special guest presentations from Ben Milne, Founder and CEO of Dwolla, and Angela Maiers, Founder of the #YouMatter Manifesto


On June 6, 230 attendees representing 85 businesses and 17 colleges and universities, joined Social: IRL at the Science Center of Iowa for “Beyond the Keynote” with Brian Solis.

Attendees were inspired to create change. Now, how to make change happen…

For this special follow up event, Social: IRL will return to Des Moines with Social Media Explorer’s Jason Falls for an in-depth discussion on social media tools, tactics, content, planning, strategy and measurement.  During two 90 minute sessions lead by Jason, attendees will learn how to use social media strategically, identify specific actionable goals, apply business discipline and proven best practices, stop fearing risks and start mitigating them, measure performance, and get results. Jason will also discuss social media techniques and metrics for building brands, strengthening awareness, improving service, and driving better leads, and will equip attendees with practical knowledge, supported by plenty of case studies and valuable takeaways.

The afternoon will also feature special guest presentations by two innovators who are based locally in the Des Moines area and creating a national impact with their work. We’ll  be hearing from Ben Milne, Founder and CEO of Dwolla, the cash-inspired payments network setting out to revolutionize the future of online and mobile payments. Ben will bring fresh perspectives on Dwolla, with a behind-the-scenes conversation about growing, maintaining and supporting communities, both on and offline. We’ll also be hearing from education and technology consultant Angela Maiers whose talk at  TEDxDesMoines in August 2011, lead to the #YouMatter Manifesto, which quickly grew to become a social media-fueled international movement.

Attendees will be invited to stay and participate in post-event networking – a great opportunity to connect with Jason and fellow attendees in a more relaxed setting.

Ranked by Forbes Magazine as one of the nation’s “Top Ten Social Media Influencers,” Jason Falls is an author, speaker, and CEO of Social Media Explorer, a digital marketing agency and information products company. He is one of the most in-demand speakers in the social media, public relations and marketing fields due to a simple truth: He delivers value. Known for his clever insights, sharp wit and the ever-present brutal honesty, Jason tackles audiences, not topics, engaging and sending all away with a sense they’ve learned something.  You can read more about Jason below and can connect with him on Twitter @JasonFalls and at



Standard Registration: $65

Full time students or educators: Special subsidized rate of just $20.

Eventbrite - Limited Time Pre-Sale - Social: IRL and Jason Falls "All Business, No Hype, Social Media"

No refunds for registrations cancelled within 14 days of event date.

Please RSVP to our Facebook event and share with your Facebook friends.



Science Center of Iowa

401 W Martin Luther King Jr. Parkway, Des Moines, IA 50309

Registration desk will be open from 12:00 to 12:50 pm.


About Jason Falls

Ranked by Forbes Magazine as one of the nation’s “Top Ten Social Media Influencers,” Jason Falls is an author, speaker, and CEO of Social Media Explorer, a digital marketing agency and information products company. From client strategies to industry research reports to SME’s signature Explore events, Falls spearheads efforts to bridge the gap between professional communicators and business owners and the strategic use of digital marketing and technology. An award-winning social media strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. He is the co-author of two books: No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing (Que 2011), co-authored with Erik Deckers; and The Rebel’s Guide To Email Marketing (Que 2012), co-authored with DJ Waldow, due in September 2012.

Falls has worked with brands like Jim Beam and Maker’s Mark bourbons, AT&T, Humana, NASCAR driver Robby Gordon, University of Louisville Health Care, Backupify, SHPS, Bacardi, The National Center for Family Literacy, Expion and The Kentucky Center. He has also been cited and quoted in several notable books on the subject of digital marketing including Paul Gillin’s The New Influencers and Jay Baer and Amber Naslund’s The Now Revolution. He is the author of the noted industry blog, a fixture at or near the top of the AdvertisingAge Power 150 Marketing Blogs list, and is a regular contributor at


Sponsorship Opportunities

The Social: IRL event series brings high caliber, nationally acclaimed experts, to the heart of the Midwest, and offers attendees the opportunity to register for highly subsidized rates.  This is only possible with the support of local event sponsors. We appreciate the support of our sponsors and ensure they receive plenty of recognition both prior to and during the event, as well as opportunities to connect directly with event attendees. Please contact us if you are interested in learning about sponsorship opportunities for this event.


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