To quote from a recent Brian Solis post, The Path from a Social Brand to a Social Business:
“While creating a social brand is a necessary endeavor, building a social business is an investment.”
“What’s the difference? A social brand is just that, a business that is remodeling or retrofitting its existing marketing practices to new media. A social business is something altogether different as it embraces introspection and extrospection to reevaluate internal and external processes, systems, and opportunities to transform into a living, breathing entity that adapts to market conditions and opportunities.”
To path to becoming a social business is a journey we must embrace to effectively compete for the future.
Read Brian’s original post in full here.
“The Path from a Social Brand to a Social Business,” will also be the theme for the 2012 Pivot Conference hosted by Brian Solis. We’ll be attending and would encourage you to join us. More details and a 20% registration discount here.
You can also join Brian Solis in Des Moines, Iowa, on June 6, as part of Social: IRL’s own Beyond the Keynote series. A limited number of $50 registrations are available, and students and educators can attend for free. Learn more and register here.