As a social brand, we compete for the moment. As a social business, we compete for the future

To quote from a recent Brian Solis post, The Path from a Social Brand to a Social Business:

“While creating a social brand is a necessary endeavor, building a social business is an investment.”

“What’s the difference? A social brand is just that, a business that is remodeling or retrofitting its existing marketing practices to new media. A social business is something altogether different as it embraces introspection and extrospection to reevaluate internal and external processes, systems, and opportunities to transform into a living, breathing entity that adapts to market conditions and opportunities.”

To path to becoming a social business is a journey we must embrace to effectively compete for the future.

Read Brian’s original post in full here.

“The Path from a Social Brand to a Social Business,” will also be the theme for the 2012 Pivot Conference hosted by Brian Solis. We’ll be attending and would encourage you to join us. More details and a 20% registration discount here.

You can also join Brian Solis in Des Moines, Iowa, on June 6, as part of Social: IRL’s own Beyond the Keynote series.  A limited number of $50 registrations are available, and students and educators can attend for free. Learn more and register here.

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