DoubleTree by Hilton: Using Social Media to Enhance Customer Experience

Social: IRL recently participated in Expion’s second social business summit, Smart Social 2013. This invitation-only event featured some of the largest brands and most respected agencies from across the U.S.

Over the course of the summit, Social: IRL had the opportunity of interviewing a number of the event’s speakers and attendees. One of those interviews was with Diana Plazas, Director of Global Brand Marketing for DoubleTree by Hilton.

In the interview, which is embedded below, Diana describes how social media allows DoubleTree to gain valuable insights on consumer needs and expectations, better connect with their customers, and enhance many aspects of customer experience.

Additional interviews will be shared over the coming days via Expion’s Google Plus Page. You can also visit Expion’s blog to read event recaps, featuring valuable social business insights from speakers and attendees.


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