Ideas, strategies and tactics for smart social programs shared by attendees at the inaugural Spredfast Social Summit, which took place last month in Spredfast’s home town of Austin, Texas.
In this first video, you’ll hear valuable insights from event attendees including Natanya Anderson and Michael Bepko of Whole Foods, Lauran Driver of Twitter, Kristen Piquette of Discover Financial Services, and Sean Valderas of Nokia. Ideas discussed include content strategy and publishing to delight social customers, and using social media and SMMS for community management, to provide social care to online customers, and to help brands build loyal online communities.
In this second video, Spredfast asked attendees to take a look ahead at where social business might be in five years. You’ll hear from social strategists like Tom Carusona of Aramark, Rebecca Lieb of Altimeter Group, Jodi Gersh of Gannett, Michael Brito of Edelman Digital, Chuck Hemann of WCG, and Rohit Bharghava of Ogilvy. Some of their predictions include content becoming a bigger part of brand’s social strategies, integration of social at every business and media touchpoint, hyperlocal social business efforts and the use of data to help uncover trends and better target activity..