Help, Not Hype: Jay Baer Keynote at Expion’s Social Business Summit

Expion Summit 2013Expion’s third Social Business Summit took place last week in Raleigh NC, bringing together an impressive group of brands and agencies for a discussion focused around the challenges and opportunities in managing social media programs.

Opening day two of the Summit was Convince & Convert  founder and New York Times best selling author Jay Baer, who delivered a powerful message on the value of smart marketing based on “help not hype”  – the theme of his new book YOUtility.

We’re sharing below a Storify recap of attendee tweets, edited to highlight key audience perspectives and takeaways from Jay’s presentation. Many valuable insights are included.

For additional recaps of all key Summit sessions, you can visit Expion’s blog.

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