May 18, 2012

“The Business Behind Conversations” – A special preview of what to expect at Social: IRL St Louis

Relationships and Brand Building in the Social Media Age,” takes place in St Louis, Missouri, on November 3. This special full day workshop is targeted to marketing, public relations, and communications professionals and those seeking to use the social web to create meaningful relationships with customers, build brands and drive business.

The foundation of the day’s learning will be provided through an all morning interactive workshop session lead by acclaimed business strategist and author Valeria Maltoni. Valeria brings a wealth of experience leading engagement strategies for major Fortune 500 brands, with more than 10 years specializing in online strategy. Her Conversation Agent blog is consistently ranked among the top 30 marketing blogs in the world on the AdAge Power150  You can also connect with Valeria on Twitter @ConversationAge.

Valeria describes her keynote session as “the conversation we never had about social media and desperately need to have to make sense of what works and what doesn’t. The prequel to the tactical implementations that have followed in the last couple of years.”

Valeria gave some great insights in what to expect from her in St Louis in this recent interview with AdSaint, “Going Beyond the Cool with Social: IRL.”

As she has been preparing  her session for Social: IRL, Valeria has also been sharing some of her thoughts via her blog, giving attendees insights in to some of what they can expect to learn from her in St Louis. It’s clearly not going to be your typical conversation about social media.

Read Valeria’s recent posts mentioning her Social: IRL session:

Inhabiting Your Vision

What Can I Do With It?

The Business Behind Conversations

I’m Not Buying It

Register using discount code IRLNEWS and save 25% off the $145 registration. Students and educators save 50% using discount code IRLKLOUT.

See you in St. Louis!

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