Top Ten Social Media Links and Resources and Upcoming Social Media Events

We’re pleased to share our top ten links and resources for the week, and details of upcoming events Social: IRL is hosting or supporting.

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Top Ten Links and Resources:

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1. Social Customer Service: The Next Competitive Battleground - Businesses need to realign their technologies and their cultures around the customer. Companies that fail to do so will not only shed marketshare, but place the survival of their business at risk. READ MORE

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2. The Ripple Effect of Following a Brand on Social Media A new study from Ipsos OTX and Ipsos Global @dvisor highlights how consumers are influenced in their purchasing decisions based on friends “Likes” and social endorsements. READ MORE

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3. Pinterest Traffic to Your Website Might be 64% More Than You Think LL Social explain issues with Google Analytics and mobile traffic from the Pinterest iOS app. READ MORE

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4. Seven Steps to Grow Corporate Social Media Programs Valuable insights were shared during an AMA webinar earlier this week featuring the Director of Social Media for Spredfast, the Global Online Community Manager for Whole Foods, and Social Communications manager for AARP.This recap includes many of the key takeaways and a copy of the complete slide deck. READ MORE

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5. Taking Social Measurement Beyond Basic Metrics to Real Insights & Action Free webinar opportunity on July 19 with Altimeter Group Analyst, Susan Etlinger. Part of the Pivot Conference webinar series. READ MORE

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6. HR’s Critical Role In Social Business Transformation Valuable insights from Edelman’s Michael Brito on the indispensable role HR departments play as a strategic partner in transforming an organization into a social enterprise. READ MORE

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7. How the All Star Game Social Media Command Center Works For the recent All Star Game in Kansas City, a Social Media Command Center was created to welcome, engage and help visitors to the city. This post from Spiral16 gives some insights in to the workings of this joint initiative by the Mayor’s Office, Visit KC, H&R Block, Barkley, and volunteers from the local Social Media Club chapter. By the time the All Star Game was over, the Social Media Command Center had processed over 72,000 messages. READ MORE

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8. The State of Social Media and Social Media Marketing Valuable data and insightful analysis in this comprehensive presentation put together by Samsung USA Social Media Manager, Esteban Contreras. READ MORE

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9. The Power of Social Advertising Amplifying your brand message by using the assets of earned and owned media and turning them into powerful paid media. This recent webinar featuring Expion’s Zena Weist along with the IgnitionOne’s VP of Global Strategy, and Facebook’s Adam Gertson, shared important insights to help advertisers understand and optimize Facebook advertising. A full recording of the webinar is now available. READ MORE

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10. Discover More About Your Audience Good collection of tips & tools for analyzing, understanding & better engaging your social media audience. READ MORE

 

Upcoming Social Media Events:.

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Join Social: IRL with Jason Falls in Des Moines for “All Business, No Hype, Social Media” - On August 30, Social Media Explorer’s Jason Falls will lead two in-depth 90 minute workshop sessions focusing on social media tools, tactics, content, planning, strategy and measurement. Registrations are just $65. We’ll also have special guest speakers from the local tech community, and post-event networking.  READ MORE

 

Social Media for Non-Profits - We’re excited to announce two additional dates for the Social: IRL non-profits workshops. These events are free for non-profit organizations to attend. Join us in Wichita KS on July 24, and in Springfield MO on August 23. READ MORE

 

Join Social: IRL, Brian Solis, and 500 of the top media minds in the industry in New York for Pivot - Here’s why we’re attending and are recommending the event for all agencies and brand marketers. We also have a VIP discount code to share, which will save you 20% on registrations. READ MORE

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The State of Now Conference (formerly 140 Conference) returns to Hutchinson KS on November 8 - Expect to hear from dozens of great speakers sharing stories of the personal and professional impact of social media and the “state of now,” with a focus on small town communities. Call for speakers currently underway. READ MORE

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Links include content identified as being from our sponsors Spredfast, Expion, SocialVolt, Spiral16, and Appinions. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community.

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