Top Ten Social Media Links and Resources and Upcoming Social Media Events

We’re pleased to share our latest “Top Ten” social media links and resources.

Scroll down for upcoming events Social: IRL is hosting or supporting.

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Top Ten Links:

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1. Building a Scalable Social Media Strategy – Valuable insights from Jeremiah Owyang’s recent keynote at Dreamforce. In this post Jeremiah shares both his slide deck and a complete recording of the presentation. READ MORE

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2. The Social Customer Service Conflict – Social media changes everything. Marketing, sales, customer service, are no longer departments, engagement is now a way of business. Brian Solis examines the updated Social Customer Engagement Index and finds that while intentions to improve customer engagement and relationships via social run high among executives, the reality is that many businesses aren’t putting their investment where their aspirations are. READ MORE

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3. Entrepreneurs Breakdowns and Breakthroughs – Powerful five minute video jammed full of valuable startup insights, advice, and encouragement from some of today’s most respected founders and VCs. READ MORE

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4. The Social Engagement Index – Brands finally have an opportunity to see how their social programs stack up against other companies, thanks to Spredfast’s recently published Benchmark Report. The report analyzes data from 154 corporate social programs and uncovers averages across key areas of engagement. Full report available for free download. READ MORE

BONUS: Learn more about the report and what the Social Engagement Index revealed in this guest post in the Social: IRL blog from Jordan Slabaugh, Spredfast’s Director of Social Media.

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5. The Cornerstone to Going Social: Employee Collaboration – For many businesses, being social means creating a Facebook page and setting up a Twitter account.  In reality, a social business is about leveraging technology to unlock a new type of collaboration among your employees and with your customers. READ MORE

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6. The Single Pinterest Pin That Launched a Company – The Pinterest Pin that created such a demand for a product it forced a company to launch a new online store. Great case study highlighting the potential impact of social sharing.  READ MORE

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7. Racing Ahead with Social Media: Expion Social Business Summit Insights – Social: IRL recently attended the Expion Social Business Summit and interviewed a number of speakers and attendees. This series of short videos feature valuable social business insights taken from those interviews. Keynote speakers: Amber Naslund, Matt RidingsJeremiah Owyang, and Jason Falls. Attendees: Matt Wurst (360i), Jake Jacobson (Garmin) and Scott Gulbransen (H&R Block).

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8. An Intimate Portrait of Innovation, Risk, and Failure – From rooftop bashes and acquisition talks to staff clashes and layoffs, Hipstamatic’s founders and ex-employees describe the startup’s losing struggle to keep pace with Instagram, Facebook, and others in the white-hot photo-sharing space. Fascinating read and valuable startup insights. READ MORE

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9. From Social Brands to Social Business -The Pivot Conference took place in New York earlier this week, featuring 500 of the nation’s top media minds and two days of inspirational social business content, including many insights critical to the survival of business in the age of the connected consumer. If you were unable to attend, there are recap posts sharing some of the highlights. We recommend reading the Spiral16 blog, which features a series of posts summarizing key presentations. Also the Pivot blog, which includes midday and evening recaps (including those by Social: IRL’s Ben Smith  who served as a guest blogger for the event).

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10. What’s in your social media style guide? – A social media style guide defines the parameters of your social content so that everyone managing your social channels understands the format, tone, and cadence that should be used to represent your brand. Creating a guide can be especially helpful as you scale your social media initiatives. Here are some key components you should include. READ MORE

 

Upcoming Social Media Events:.

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Social Media for Non-Profits – Kansas City MO, October 24: Join Social: IRL for this special workshop dedicated to educating and empowering non-profit organizations in using social media as a powerful marketing, communications, and relationships platform, and a tool to drive positive action from supporters. Free non-profit registration. READ MORE

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The Commitment Engine: Making Work Worth It – Kansas City MO, October 24: Free event at Kansas City Public Library the evening of  October 24, with John Jantsch, the name behind the globally recognized Duct Tape Marketing brand. READ MORE

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An Evening with Becky McCray – Lawrence KS, October 25: Renowned blogger, author, and small business expert Becky McCray joins Social: IRL for a special presentation and networking event hosted in conjunction with the Lawrence Public Library, Lawrence Chamber of Commerce, and Social Media Club of Lawrence. Free registration. READ MORE 

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The State of Now Conference (formerly 140 Conference) – Hutchinson KS, November 8: Expect to hear from dozens of great speakers sharing stories of the personal and professional impact of social media and the “state of now,” with a focus on small town communities. Use promotion code friendofST12 and registration is just $40. READ MORE

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Compute Midwest – Kansas City MO, November 9:  Learn about what’s next in technology – straight from eight tech leaders from companies like Google, Box, Github, Joyent, Dwolla, AgLocal and more. Hear the inspiring stories of these innovators who are building companies that change our life, our work & our business. Gain insight into their vision for the future, learn where technology is going and discover how Kansas City can capitalize on Google Fiber. Discount code SOCIALIRL for limited time 30% off regular conference ticket price. Discounted tickets are also available for startups, entrepreneurs, nonprofits & students.  READ MORE

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Links include content identified as being from our sponsors Spredfast, Expion, and Spiral16. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community.

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