Top Ten Social Media Links and Resources and Upcoming Social Media Events

We’re pleased to share our latest “Top Ten” social media links and resources.

Scroll down for upcoming events Social: IRL is hosting or supporting.

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Top Ten Links:

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1. Going Strong and Growing Because of Social Media – New interview in the Social: IRL blog with a local business owner who just three years ago didn’t even have a personal social media account, and today relies on social media as a key tool to grow her business and drive sales. A great success story and powerful case study to draw inspiration from. READ MORE

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2. Social Media Isn’t Just for Your Customers – It’s for Your Employees Too – Companies must harness the wisdom of individuals while simultaneously dismantling the command and control management apparatus. To ignore this advice will leave you vulnerable to competitors that are more agile, more powerful, more innovative, and, ultimately, more profitable – Socialized author Mark Fidelman discussing the need for an internal social business strategy. READ MORE

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3. Goodbye “Campaign,” Hello Publishing -Shifting marketing to a publishing mindset and creating share worthy content. READ MORE

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4. Ideas, Strategies and Tactics for Smart Social Programs – Valuable insights, strategies and tactics shared by attendees at the inaugural Spredfast Social Summit. Hear from Whole Foods, Twitter, Discover Financial Services, Nokia, Aramark, Altimeter Group, Gannett, Edelman Digital, Ogilvy and other leaders in the social business space. READ MORE

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5. “Brands have a responsibility to deliver a brilliant product that answers a consumer need as efficiently as they can in a way that is inspiring” – Interview with BBH founder Sir John Hegarty, sharing a powerful vision of what brands need to know, be and do. READ MORE

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6. Facebook’s Page Reach And What Your Business Needs To Know – As discussions over Page Reach and changes to EdgeRank grow increasingly heated, Brian Solis offers valuable perspectives and a much needed reality check for marketers.  READ MORE

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7. The Ultimate Social Media Image Guide – This Social Media Cheat Sheet by LunaMetrics provides comprehensive sizing information for all image positions on Facebook, Twitter, Google+, YouTube, LinkedIn, and Pinterest. A great resource.  READ MORE

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8. Three Case Studies from Social Media Command Centers – Spiral16 share valuable lessons learned from being part of the social media command centers at Pivot Conference, the Kansas City MLB All-Star Game, and the Tampa Bay Republican National Convention.  READ MORE

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9. Social, Local, Mobile (SoLoMo) Big Brand Initiatives – Scott Gulbransen, H&R Block‘s Director of Social Business Strategy, and Zena Weist, Expion‘s Vice President of Strategy,share their presentation from the recent WOMMA Summit in Las Vegas. READ MORE

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10. PivotCon Sessions: From Social Brand to Social Business – Each day, Pivot Conference is releasing a new video of sessions from this year’s conference. Having attended the conference, we can attest first-hand the value of these sessions, which provide deep discussion and valuable insights on the future of social business. Sessions released so far feature General Electric, Coca Cola, Facebook, The Huffington Post, SAP and other leaders and innovators in the social business space. READ MORE

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Connect with Social: IRL – While many of you are connected with us on Facebook and Twitter, you can also find us on Pinterest and Google+ and join our Facebook Groups for Nonprofits and for Kansas Educators.

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Upcoming Social Media Events:

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Social Media for Nonprofits – Jefferson City MO, December 4: Join Social: IRL for this special workshop dedicated to educating and empowering non-profit organizations in using social media as a powerful marketing, communications, and relationships platform, and a tool to drive positive action from supporters. Free nonprofit registration. READ MORE

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Social Media Club of Kansas City, Pro Lunch Series – Kansas City MO, December 13: For this latest installment of the SMCKC Pro Lunch series, Social: IRL’s Ben Smith will be interviewing Expion VP, and former H&R Block Director of Social Media and Edelman Digital VP, Zena Weist. READ MORE

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Links include content identified as being from our sponsors Spredfast, Expion, and Spiral16. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community.

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