Trends in Email Marketing: Symbols in Subject Lines

Guest post by Sara Theurer, Account Manager at emfluence, a full service interactive marketing company based in Kansas City.

When sending an email to your subscribers, how do you write a subject line that entices people to open your message when the Delete button is just a few inches away? Some marketers are starting to experiment with the use of symbols –like hearts, stars and airplanes – in the subject line. Why? Because it looks unique and can be eye-catching. Used strategically, a symbol can enhance your subject line by replacing a word, used as a separator in a sentence, or draw attention to special offers. But… proceed with caution and TEST, TEST, TEST because not all inboxes are created equal, and some trends are too good to be true. How do you do it correctly, then? Read on!

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