Rethink your business model to incorporate the power of “user” experiences.
Brian Solis is a principal analyst at Altimeter Group, and is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Brian has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His book Engage! is regarded as the industry reference guide to building and measuring success in the social web. His most recent book, The End Of Business As Usual, looked at the changing consumer landscape, it’s impact on business & what companies can do to adapt & lead.
Publishing on March 11, Brian’s new book What’s the Future of Business will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It will provide an overview of real-world experiences versus “user” experiences in relation to products, services, mobile, social media, and commerce, among others. This new book:
- Explains why experience is everything and how the future of business will come down to shared experiences.
- Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationships.
- Motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind.
To mark the publication of Brian’s new book, Social: IRL is giving away a free copy of What’s The Future of Business, each Friday from now until March 8.
Learn more and enter to win at Facebook.com/socialirl.
You can also catch our recent video interview of Brian Solis for SMCKC, which features valuable social business insights and personal backstory