Is It Time for Responsive Email Marketing Design?

Guest post by Tiffany Edwards, Account Manager at emfluence, a full service interactive marketing company based in Kansas City.

Computers, tablets, mobile devices and oh-so-many more! How can we ever make websites and emails look great and function well on so many devices? Many marketers are turning to something called responsive design. With responsive design, the email or webpage will automatically resize images, text and tables based on a user’s screen or browser width.

Grantham University

Grantham University’s email resizes text and drops the right column when a subscriber views on a mobile device.

Responsive design detects a user’s screen size using a CSS media query to determine the width of the screen being used. Then, the website or email code applies specific style rules (CSS) to fit the design elements to the screen size. Of course, it’s much simpler on websites since there are only a handful of different browser types compared to more than 30 different email clients.

If you’ve talked about or used CSS in email design in the past, you may be wondering: Can responsive design work with email marketing since it uses CSS styling? Unfortunately, it’s not a simple yes or no… And it’s likely to take your email team a bit of time to figure it out. The big question: Is it worth the investment?

Is it Time for Responsive Email Marketing Design?  READ MORE


Trends in Email Marketing: Symbols in Subject Lines

Guest post by Sara Theurer, Account Manager at emfluence, a full service interactive marketing company based in Kansas City.

When sending an email to your subscribers, how do you write a subject line that entices people to open your message when the Delete button is just a few inches away? Some marketers are starting to experiment with the use of symbols –like hearts, stars and airplanes – in the subject line. Why? Because it looks unique and can be eye-catching. Used strategically, a symbol can enhance your subject line by replacing a word, used as a separator in a sentence, or draw attention to special offers. But… proceed with caution and TEST, TEST, TEST because not all inboxes are created equal, and some trends are too good to be true. How do you do it correctly, then? Read on!