Join us at Kansas City’s 2014 Direct Marketing Symposium

DirectMarketingSymposium14We always enjoy sharing and recommending events we feel will offer valuable learning and networking opportunities for our clients and online audeince, and are pleased to be able to offer a special discount to the 2014 Direct Marketing Symposium hosted by the Kansas City Direct Marketing Association. The event is all about data-driven marketing – from targeting, segmenting and customer insights to metrics and analytics – a great learning opportunity for savvy marketers. Featured speakers include:

Jeff Fromm, author of “Marketing to Millennials” and founder of the “Share. Like. Buy” Conference.

Alessandra Souers, Senior Product Marketing Manager at JibJab Media.

Roberta O’Keith, LEAN Six Sigma Master Black Belt at GE Power & Water.

Rocky Longworth, VP of Insight & Strategy at The Integer Group.

Brian Olson, President of InQuest Marketing.

Jordan Sass, Assistant Director of Admissions, University of Houston.


Event Information:

The 2014 Direct Marketing Symposium

Thursday, January 23, 2014, 8:00 AM – 5:00 PM

At the Kauffman Foundation, 4801 Rockhill Rd, Kansas City, MO 64111

Registration: Regular rate $225. Use promotional code SOCIALIRL25 to save $25.

Register Now

For additional information please visit the KCDMA website.

Mission Possible: Insights from Expion’s Social Business Summit

Expion Summit 2013Expion’s third social business summit kicked off today in Raleigh NC, bringing together an impressive group of brands and agencies for a discussion focussed around the challenges and opportunities in managing social media programs.

Expion will be posting recaps of key sessions here in their blog (they’ll be added as the event continues). To supplement that we’re sharing below a Storify recap of attendee tweets, edited to highlight key audience perspectives and takeaways.

Today’s sessions included included:

Earn It. Don’t Buy It – Ignite Social Media’s Jim Tobin  How earned and owned social can save your brand money and create advocates without paying for them.

Your Brand, The Next Media Company – Edelman’s Michael Brito  How organizations can evolve into a fully collaborative social business.

Inside Social Enterprise  – DoubleTree’s Diana Plazas, Group1 Automotive’s Sajeev Mehta, IBM’s Tina Williams, and Whitewave Foods’ Lori Anderson. Moderated by Expion’s Zena Weist  How top brands are aligning the organization to operationalize social throughout the enterprise. 

Generation Z – Students from NC State, Duke, University of North Carolina, Wake Forest and Georgia Tech. Moderated by 360i’s  Matt Wurst  How Generation Zs  interact with brands via social and what they think brands are doing right and wrong.

Brand Advocacy – American Dental Association’s Bridget Houlihan, H&R Block’s Matt Staub, Jeep’s Vicki Carlini, 360i’s Matt Wurst  Brands and agencies discuss how providing content suggestions to employees and customers assists with social selling and influencer marketing.

Client Keynote – Mondelez International’s VP of Global Media and Consumer Engagement, Bonin Bough  The beauty of real-time engagement often lies in improvisation, it’s also about planning ahead: building the right muscle memory, culture and technological backbone.


Taste, Tweet, Meet – A Social Media Wine Tasting

Taste Tweet MeetWe always enjoy the networking components of events we host or attend, so are excited to partner with our good friends at Holy-Field Vineyard and Winery for an event that truly focuses on the “social” aspect of social media, “Taste, Tweet, Meet.”

With “Taste, Tweet, Meet” you’ll enjoy a casual but highly informative evening tasting Holy-Field’s award winning wines. The tasting will be accompanied by a selection of hot and cold appetizers. And you’ll have plenty of time to network during the tasting and afterwards while enjoying a bottle of wine on the deck – a beautiful and peaceful spot overlooking Holy-Field’s fourteen acre’s of vines.

Limited tickets are available at just $25.00 each, which covers the wine tasting event, a generous selection of hot and cold appetizers, and a special bonus thanks to our friends at the Kansas City Renaissance Festival – two free tickets to the 2011 Ren Fest.

The event takes place the evening of Friday, September 23, at Holy-Field Vineyard and Winery, 18807 158th Street in Basehor, Kansas, located just 6 miles from The Legends and Village West.

Keep reading for the full details. Tickets for this event are limited.

Register for Taste, Tweet, Meet at Holy-Field Vineyard & Winery in Basehor, KS  on Eventbrite

DATE – Friday September 23, 7:00 – 9:00pm

LOCATION – Holy-Field Vineyard and Winery,18807 158th Street, Basehor, Kansas.  Just 6 miles from The Legends and  Village West. Visit Holy-Field’s website for directions.

TASTE – You’ll get to taste eight wines from award winning Holy-Field Vineyard and Winery. Everything from dry white to dessert white wine, dry red, sweet red, and fruit wines. The tasting will be lead by Holy-Field’s owner Michelle Meyer, who will give us special insights in to each wine’s creation and how best to enjoy it.  Appetizers will include: Chicken kabobs, stuffed mushrooms, bruschetta, spinach and artichoke dip, fruit & cheese, dessert.

TWEET – Of course tweeting is entirely optional, but when you have a bunch of social media users in a room it’s pretty much inevitable. Tweet using event hashtag #WineTTM and share your thoughts on each wine you taste, food pairing ideas, and anything else that’s on your mind.

MEET – It’s all about “social”, so be ready to connect with others you meet. And when we’re done at 9pm, no need ro rush off. We’ll open up the deck behind the tasting rooms. Buy a bottle of your new favorite wine, open and enjoy with friends.

BONUS – Each attendee will receive TWO free tickets to attend the 2011 Kansas City Renaissance Festival. The 2011 Ren Fest takes place September 3 through October 16, and is open weekends and Labor Day. The festival features 7 themed weekends, 20 entertainment venues, and over 100 artisan booths. You’ll collect your free tickets when you arrive for Taste, Tweet, Meet and will be able to use them for one of the next four weekends.

REGISTER – Spaces are limited. Visit our registration page now.

Holy-Field Vineyard & Winery are a “growing” legend for producing award winning fine wines from the fertile soils of eastern Kansas. More than 12,000 vines spring forth on fourteen beautiful acres tended under the personal touch of owners Les and Michelle Meyer. Holy-Field’s ten grape varieties ripen to produce fifteen distinct wines. Holy-Field wines are the recipients of numerous domestic and international awards and medals and have been have featured in the Wine Report, numerous magazine and newspaper articles and several television stories