Top Ten Social Media Links and Resources and Upcoming Social Media Events

We’re pleased to share our latest “Top Ten” social media links and resources.

Scroll down for upcoming events Social: IRL is hosting or supporting.

If you would like additional resources sent direct to your inbox, you can subscribe to our free email newsletter.

 

Top Ten Links:

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1. Developing a Brand Voice – Valuable practical tips from the community management team at Ignite Social Media. READ MORE

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2. The Potential Impact of Social Media in Healthcare – Four powerful case studies from the Mayo Clinic. READ MORE

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3. Social Media Stats and Facts – Updated user statistics and other interesting facts for all major social networks including Facebook, Twitter, LinkedIn, Pinterest, Instagram and YouTube. READ MORE

Bonus: For even more powerful social media stats and facts, check out this recently updated version of Erik Qualman’s popular Social Media Revolution video.

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4. Rewards (and Risks) of a Tweeting CEO – Harvard Business Review discusses social media in the C-Suite. READ MORE

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5. Increasing and Cultivating Brand Engagement– Jason’s Deli, 5Loom and Spredfast share some valuable lessons learned around how brands should be thinking about building scalable social programs to achieve meaningful engagement and interaction. READ MORE

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6. Demystifying Big Data – What does big data really mean and how do I make sense of big data for business? This recent keynote presentation by Spiral16 Product Architect Aaron Weber answered that question for a number of industries and applications, giving a powerful introduction to a concept that has gained a lot of traction this year in the business world. (Not to mention politics.).  READ MORE

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7. Exactly What is a Social Business? – Tomorrow Project CEO and Pivot Conference Producer, Mike Edelhart, discusses the “Social Construct”.  READ MORE

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8. Ten Tips for Online Crisis Coordination – Good set of tips for effective preparedness and response to an online media crisis. READ MORE

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9. Reinventing Consumer Capitalism – We live in a time when…Brands are now people and people are now brands. You are now part of an audience with an audience of audiences. We are connected now more than ever before. Relationships are powerful. What do we want to do with this opportunity? Brian Solis at TEDxPresidio with a presentation that delivers valuable insights and a critical reality check.  READ MORE

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10. Facebook Global Pages for Brands: To Use or Not To Use – Expion CEO Peter Heffring offers valuable advice for any brand considering migrating to Facebook’s new Global Pages. READ MORE

 

Upcoming Social Media Events:.

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Social Media for Nonprofits – Jefferson City MO, December 4: Join Social: IRL for this special workshop dedicated to educating and empowering non-profit organizations in using social media as a powerful marketing, communications, and relationships platform, and a tool to drive positive action from supporters. Free nonprofit registration. READ MORE

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Social Media Club of Kansas City, Pro Lunch Series – Kansas City MO, December 13: For this latest installment of the SMCKC Pro Lunch series, Social: IRL’s Ben Smith will be interviewing Expion VP, and former H&R Block Director of Social Media and Edelman Digital VP, Zena Weist. READ MORE

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Links include content identified as being from our sponsors Spredfast, Expion, and Spiral16. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community

Top Ten Social Media Links and Resources and Upcoming Social Media Events

We’re pleased to share our latest “Top Ten” social media links and resources.

Scroll down for upcoming events Social: IRL is hosting or supporting.

If you would like additional resources sent direct to your inbox, you can subscribe to our free email newsletter.

.

Top Ten Links:

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1. Building a Scalable Social Media Strategy – Valuable insights from Jeremiah Owyang’s recent keynote at Dreamforce. In this post Jeremiah shares both his slide deck and a complete recording of the presentation. READ MORE

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2. The Social Customer Service Conflict – Social media changes everything. Marketing, sales, customer service, are no longer departments, engagement is now a way of business. Brian Solis examines the updated Social Customer Engagement Index and finds that while intentions to improve customer engagement and relationships via social run high among executives, the reality is that many businesses aren’t putting their investment where their aspirations are. READ MORE

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3. Entrepreneurs Breakdowns and Breakthroughs – Powerful five minute video jammed full of valuable startup insights, advice, and encouragement from some of today’s most respected founders and VCs. READ MORE

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4. The Social Engagement Index – Brands finally have an opportunity to see how their social programs stack up against other companies, thanks to Spredfast’s recently published Benchmark Report. The report analyzes data from 154 corporate social programs and uncovers averages across key areas of engagement. Full report available for free download. READ MORE

BONUS: Learn more about the report and what the Social Engagement Index revealed in this guest post in the Social: IRL blog from Jordan Slabaugh, Spredfast’s Director of Social Media.

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5. The Cornerstone to Going Social: Employee Collaboration – For many businesses, being social means creating a Facebook page and setting up a Twitter account.  In reality, a social business is about leveraging technology to unlock a new type of collaboration among your employees and with your customers. READ MORE

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6. The Single Pinterest Pin That Launched a Company – The Pinterest Pin that created such a demand for a product it forced a company to launch a new online store. Great case study highlighting the potential impact of social sharing.  READ MORE

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7. Racing Ahead with Social Media: Expion Social Business Summit Insights – Social: IRL recently attended the Expion Social Business Summit and interviewed a number of speakers and attendees. This series of short videos feature valuable social business insights taken from those interviews. Keynote speakers: Amber Naslund, Matt RidingsJeremiah Owyang, and Jason Falls. Attendees: Matt Wurst (360i), Jake Jacobson (Garmin) and Scott Gulbransen (H&R Block).

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8. An Intimate Portrait of Innovation, Risk, and Failure – From rooftop bashes and acquisition talks to staff clashes and layoffs, Hipstamatic’s founders and ex-employees describe the startup’s losing struggle to keep pace with Instagram, Facebook, and others in the white-hot photo-sharing space. Fascinating read and valuable startup insights. READ MORE

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9. From Social Brands to Social Business -The Pivot Conference took place in New York earlier this week, featuring 500 of the nation’s top media minds and two days of inspirational social business content, including many insights critical to the survival of business in the age of the connected consumer. If you were unable to attend, there are recap posts sharing some of the highlights. We recommend reading the Spiral16 blog, which features a series of posts summarizing key presentations. Also the Pivot blog, which includes midday and evening recaps (including those by Social: IRL’s Ben Smith  who served as a guest blogger for the event).

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10. What’s in your social media style guide? – A social media style guide defines the parameters of your social content so that everyone managing your social channels understands the format, tone, and cadence that should be used to represent your brand. Creating a guide can be especially helpful as you scale your social media initiatives. Here are some key components you should include. READ MORE

 

Upcoming Social Media Events:.

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Social Media for Non-Profits – Kansas City MO, October 24: Join Social: IRL for this special workshop dedicated to educating and empowering non-profit organizations in using social media as a powerful marketing, communications, and relationships platform, and a tool to drive positive action from supporters. Free non-profit registration. READ MORE

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The Commitment Engine: Making Work Worth It – Kansas City MO, October 24: Free event at Kansas City Public Library the evening of  October 24, with John Jantsch, the name behind the globally recognized Duct Tape Marketing brand. READ MORE

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An Evening with Becky McCray – Lawrence KS, October 25: Renowned blogger, author, and small business expert Becky McCray joins Social: IRL for a special presentation and networking event hosted in conjunction with the Lawrence Public Library, Lawrence Chamber of Commerce, and Social Media Club of Lawrence. Free registration. READ MORE 

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The State of Now Conference (formerly 140 Conference) – Hutchinson KS, November 8: Expect to hear from dozens of great speakers sharing stories of the personal and professional impact of social media and the “state of now,” with a focus on small town communities. Use promotion code friendofST12 and registration is just $40. READ MORE

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Compute Midwest – Kansas City MO, November 9:  Learn about what’s next in technology – straight from eight tech leaders from companies like Google, Box, Github, Joyent, Dwolla, AgLocal and more. Hear the inspiring stories of these innovators who are building companies that change our life, our work & our business. Gain insight into their vision for the future, learn where technology is going and discover how Kansas City can capitalize on Google Fiber. Discount code SOCIALIRL for limited time 30% off regular conference ticket price. Discounted tickets are also available for startups, entrepreneurs, nonprofits & students.  READ MORE

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Links include content identified as being from our sponsors Spredfast, Expion, and Spiral16. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community.

Uncovering The State of Corporate Social Programs: The Spredfast Engagement Index Benchmark

Guest post by Jordan Slabaugh, Director of Social Media at Spredfast, a Social: IRL sponsor providing an enterprise-class social media management system that allows organizations to manage, monitor, and measure their voice across multiple social media channels.

Over the years, we’ve asked as social practitioners how to quantitatively gauge our social programs. The surge of social business has left many questions about the dynamics of companies’ social. How many people are active across the company? How often are companies publishing? What level of engagement are they receiving from audiences? In short: how do you as a social brand stack up next to your peers?

It’s something we’ve discussed at great lengths at Spredfast. And now, we’re excited to announce the launch of the first Spredfast Social Engagement Index Report.

WHAT IS THE REPORT?

The Spredfast Social Engagement Index Benchmark Report defines the current state engagement across social brands by looking at quantitative data from real social brands from Q2 of 2012. The data uncovers how brands are engaging internally – people, business groups, activity and publishing – and how they are building external engagement – network size, interactions and social reach. We looked at data from 154 Spredfast customers, captured within the Spredfast social media management system (SMMS), which was analyzed by market research firm, Mindwave Research. The 30-page report focused on the following key indicators of internal and external social engagement:

  • Number of users
  • Number of groups
  • Number of messages published across all channels
  • Total activity
  • Current network size
  • Total reach
  • Total engagement

WHAT DOES THE SOCIAL ENGAGEMENT INDEX SHOW?

The Social Engagement Index Report breaks down each area of social programs, highlighting the averages across brands, and then segmenting out three groups that emerged based on their level of engagement –“Activating”, “Expanding” and “Proliferating” (more detail on this in the Methodology section of the report).  The goal was to pinpoint levels of engagement and plot current trends across actual companies running social programs. Below, you can see where the 154 Spredfast customers analyzed fall. Organization represents users, publishing, activity and groups where Audience represents network size, external engagement interactions and social reach.

 

 

 

 

 

 

 

 

 

 

The data validates the growth of social business and the findings point to a few key trends across the industry:

  • Social media is no longer one person’s or one team’s job. On average, 29 people are participating in social programs within an SMMS across 11 business groups and 51 social accounts. Gone are the days when one social champion or social media team is expected to “own” all social activity. The trend is to activate more people to have more targeted, relevant conversations.
  • Companies are expanding social engagement opportunities through increased publishing and activity. Companies published an average of 4,924 messages over the quarter, averaging engagement of 2 million interactions during Q2 of 2012.  These messages, or social content, each provide new opportunities for audiences to engagement with social brands. These messages, or social content, each provide new opportunities for audiences to engage with social brands. While quantity doesn’t equal quality, the Social Engagement Index shows that as brands increase contributors, groups, and activity their external engagement rises disproportionally.
  • Social is allowing companies to communicate directly with an “opted in” network. Companies have an average social network size of 1.8 million people, potentially reaching 47 million impressions over one quarter. Pair the increasing pace of audience acquisition with a high level of activity, and brands are increasing the chances of being seen in coveted news feeds.
  • Publishing is heavier on Twitter, engagement is higher on Facebook. Companies are publishing nearly three times as often on Twitter compared Facebook. Yet Facebook yields 9x the engagement for each message published. However, some brands found the opposite, highlighting that determining goals and audience preferences are mission critical to success.
  • Corporate social programs are multi-channel, requiring employees to participate in multiple roles. It’s no longer a debate on which one network to adopt. Companies are utilizing at least three social networks and assigning up to five levels of roles to employees to allow the right people to focus and engage their audience in the best way.

 

 

 

 

 

 

 

 

 

WHAT DOES IT MEAN FOR SOCIAL BRANDS?

The report is chock full of data and insights. And while there’s more to be said for each specific area, a few key opportunities and takeaways emerged.

Engagement is the name of the game.
Social brands are vying for both placement in a news feed and validation that their audience is actually actively participating. These interactions – Comments, Retweets Likes ,Clicks, etc. – prove message resonance and relationship intent with a brand.

Orchestrating the outliers.
The truth is, a good percentage of brand activity is still being published natively or through disparate applications. Meaning: brands have an opportunity to “reign in” social accounts, content and users currently active outside a centralized system. Without this, aggregate reporting, orchestration and brand protection oversight are nearly impossible.

Technology is a friend.
How can a brand be efficient with 29 users, 51 social accounts and publishing around 50 messages a day? Similar to how Content Management and Marketing Automation Systems help coordinate, centralize and measure other communication efforts, the exponential growth of social business is emphasizing the need for technology like an SMMS.

Low hanging fruit, ripe for the picking.
Personalized approach and goals aside, tactical opportunities surfaced as opportunities for social brands.

  • Content. If engagement is the name of game, content is the secret weapon. Ensuring that messages appear in a user’s news feed so that they can engage depends on the fact that your content is compelling and resonates.
  • Contextual insights. Great moments in engagement are exciting. But realizing how to learn from these and optimize for future content is key. Findings ways to use labels and add context to social activity helps percolate up insights.
  • Segmentation and focus. Your audience wants more, quality activity. Getting the right people internally (your 29 users) sharing the most relevant and targeted activity with your external audience allows brand to stop marketing by megaphone.
  • Coordination. It may not be an attractive area of focus, but it’s crucial. 29 users across 51 accounts that need to respond to 2 million user interactions each quarter signals the need for concerted coordination and internal planning. What content does each user focus on? Who will respond to what? What is the escalation process?
  • Conversion. Not all engagement is equal. And interestingly enough, the data showed Clicks outperformed any other interaction type. Regardless of industry, brands have a keen opportunity to actually convert social users from a social site to a corporate website, landing page or even point of purchase.

More thoughts and insights to come about Spredfast Social Engagement Index. In the meantime, get a copy of the report, digest the findings and share your thoughts and feedback.

 

Top Ten Social Media Links and Resources and Upcoming Social Media Events

We’re pleased to share our latest “Top Ten” social media links and resources.

Scroll down for upcoming events Social: IRL is hosting or supporting.

If you would like additional resources sent direct to your inbox, you can subscribe to our free email newsletter.

 

Top Ten Links:

1. 19 Reasons You Should Include Visual Content in Your Marketing – Good collection of stats further emphasizing the critical role images now play in any content strategy. READ MORE

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2. 2012 Social Network Analysis Report -Ignite Social Media’s annual report featuring demographic, geographic and search data for all key social networks. READ MORE

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3. Social Media Etiquette – 15 tips that provide valuable “best practice” guidelines for any organization. READ MORE

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4.The Science of Engagement – A science-based exploration into the true nature of engagement, what it means and what triggers it, with accompanying guidelines and tools designed to help build effective and powerful campaigns in the modern engagement era. READ MORE

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5. Without A Strategy, There Is No ROI – In everything marketers do, we stress clear objectives and measurable goals. Yet in social media, it sometimes all seems lost. What you do in social media, traditional media, or any media has to add up to some bigger and greater business goals. If you are not clearly defining, chasing, or building towards those goals, then why are you doing it? READ MORE

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6. Social Media Data Impacts Business Decisions – It’s been a tough road for social media measurement, but a new study highlighted in the Spiral16 blog suggests that CMOs are becoming more confident that social media efforts can drive measurable impact in brand awareness, sales, and loyalty. READ MORE

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7. CEOs and Social Media – Shel Holtz argues that social media has become such a vital line of communication to customers, employees, and shareholders, that a non-social CEO is derelict and guilty of leadership failure. READ MORE

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8. The Imperative for Social Media Risk Management – To safeguard brand reputation, protect information and intellectual property, and mitigate legal actions, organizations need to be more proactive about managing social media risk. This latest Altimeter Group report provides valuable insights and practical guidance on four key areas organizations need to focus on to set up an effective social media risk management process. READ MORE

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9. Creative Pinboard Ideas From Real Brands on Pinterest – Good examples of businesses using Pinterest boards to creatively & effectively engage customers. READ MORE

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10. In Social Media, No One Cares Unless YOU Care – Danny Brown reviews some fundamental but often overlooked steps critical to building identity and trust on the social web. READ MORE

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Upcoming Social Media Events:

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Join Social: IRL with Jason Falls in Des Moines for “All Business, No Hype, Social Media” – On August 30, Social Media Explorer’s Jason Falls will lead two in-depth 90 minute workshop sessions focusing on social media tools, tactics, content, planning, strategy and measurement. Registrations are just $65. We’ll also have special guest speakers from the local tech community, and post-event networking.  READ MORE

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Expion Social Business Summit – Jeremiah Owyang, Jason Falls, Amber Naslund and an A-list of brands and speakers will come together in Raleigh NC, on September 10-11, for this special event focused on big brands. Attendance is free of charge, but on an invitation-only basis. You can find out more and request an invitation on the Expion website.

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Spredfast Social Summit – Featuring speakers from Altimeter Group, Edelman Digital, Twitter, Whole Foods, ARAMARK, to name a few, the Spredfast Social Summit takes place in Austin TX, over October 3-5. Details and registration information is available here. Spredfast are also giving away one all expenses paid trip to the Summit, which you can enter to win here.

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An Evening with Becky McCray – Renowned blogger, author, and small business expert Becky McCray joins Social: IRL in Lawrence KS, on October 25, for a special presentation and networking event. Free registration READ MORE 

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Join Social: IRL, Brian Solis, and 500 of the top media minds in the industry in New York for Pivot – Here’s why we’re attending and are recommending the event for all agencies and brand marketers. We also have a VIP discount code to share, which will save you 20% on registrations.  READ MORE

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The State of Now Conference (formerly 140 Conference) returns to Hutchinson KS on November 8 – Expect to hear from dozens of great speakers sharing stories of the personal and professional impact of social media and the “state of now,” with a focus on small town communities. Use promotion code friendofST12 and registration is just $40. READ MORE

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Links include content identified as being from our sponsors Spredfast, Expion, and Spiral16. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community.

Top Ten Social Media Links and Resources and Upcoming Social Media Events

We’re pleased to share our latest “Top Ten” social media links and resources.

Scroll down for upcoming events Social: IRL is hosting or supporting.

If you would like additional resources sent direct to your inbox, you can subscribe to our free email newsletter.

 

Top Ten Links and Resources:

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1. The Converged Media Imperative – The latest report from Altimeter’s Jeremiah Owyang offers critical insights on the need for brands to evolve marketing strategies to meet the rapid convergence of paid, earned and owned media. READ MORE

 

2. Visually Engaging Facebook Updates -Some great examples of text updates creatively shared as images for a far greater impact. READ MORE

 

3. 26 Tips for Managing a Social Media Community – Good practical advice in this “A-Z Guide” from Social Media Examiner. READ MORE

 

4.The Desire to “Scale Social” Without Making the Commitment to “Being Social” -The difference between “doing social” and “being social” and five key reasons many brands and enterprises fail to achieve social at scale. READ MORE

 

5. From the 140 Conference to “The State of Now” – Social: IRL chats with Jeff Pulver and Becky McCray about the State of Now conference returning to Hutchinson KS on November 8.  We also have a discount code to reduce registrations from $100 to just $40. READ MORE

 

6. If Content is King, Visuals are His Queen -Great post from Spredfast on the critical role visuals play in social media storytelling & content sharing. READ MORE

 

7. You’ll Need More Than Facebook To Smash The Wall Between You And Your Customers – It’s no longer enough to have a website, mailing list, Facebook page, or even a mobile application. Businesses need to create and maintain digital assets that are core to how they operate, provide real value to users, and support them appropriately. READ MORE

 

8. Social Media for Nonprofits: Listening, Setting Goals, Storytelling – Spiral16’s presentation from Social: IRL’s recent non-profits workshop in Wichita, KS. READ MORE

 

9. The Social Media ROI Cookbook – This latest open research report from Altimeter Group provides a useful framework of six primary ways to measure social media effectiveness. READ MORE

 

10. Why Digital Influence is so Important to your Business – In this new post, Brian Solis explains why understanding influence and how it affects your business has become far more important than most realize. The post also provides a good reminder that true influence is not a score, but rather “the relationship between cause and effect.” READ MORE

 

Upcoming Social Media Events:

 

Friends in Atlanta – Join the Social Media Club of Atlanta Summer Tweetup this Thursday, August 2, sponsored by Social: IRL partners Expion. READ MORE

 

Social Media for Non-Profits – The next Social: IRL non-profits workshop takes place in Springfield MO, on August 23. The event is free for non-profit organizations to attend. READ MORE

 

Join Social: IRL with Jason Falls in Des Moines for “All Business, No Hype, Social Media” – On August 30, Social Media Explorer’s Jason Falls will lead two in-depth 90 minute workshop sessions focusing on social media tools, tactics, content, planning, strategy and measurement. Registrations are just $65. We’ll also have special guest speakers from the local tech community, and post-event networking.  READ MORE

 

An Evening with Becky McCray – Renowned blogger, author, and small business expert Becky McCray joins Social: IRL in Lawrence KS, on October 25, for a special presentation and networking event. Free registration. READ MORE 

 

Join Social: IRL, Brian Solis, and 500 of the top media minds in the industry in New York for Pivot – Here’s why we’re attending and are recommending the event for all agencies and brand marketers. We also have a VIP discount code to share, which will save you 20% on registrations.  READ MORE

 

The State of Now Conference (formerly 140 Conference) returns to Hutchinson KS on November 8 – Expect to hear from dozens of great speakers sharing stories of the personal and professional impact of social media and the “state of now,” with a focus on small town communities. Use promotion code friendofST12 and registration is just $40. READ MORE

 

Links include content identified as being from our sponsors Spredfast, Expion, and Spiral16. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community.

The Science of Engagement

In this ‘always on’ world, where the demands on our attention have never been greater, what’s the secret to powerful engagement?

Weber Shandwick UK recently released The Science of Engagement, a new initiative built on the thinking from world-renowned academics from the fields of neuroscience, psychology and anthropology.

The Science of Engagement sheds new light on the fresh challenges and opportunities facing communicators and marketers in the digital era and suggests that a new approach must be found in the increasingly competitive quest for audience engagement.

Weber Shandwick collaborated with behavioral insights agency Canvas8 to produce The Science of Engagement report – an exploration into the true nature of engagement, what it means and what triggers it.  

The report incorporates:

  • Separate scientific perspectives on engagement from three world-leading scientists from the fields of neuroscience, psychology and anthropology.
  • An overview of the ten principles of engagement – the “parameters for effective engagement.”
  • 19 elements of engagement – the personal motivators that drive people to engage.

To learn how to build effective and powerful campaigns in the modern engagement era, Weber Shandwick also developed a number of guidelines and tools, published in an accompanying white paper, including:

  • 38 definitive drivers of engagement: coordinates that will help communicators and marketers build cut-through campaigns in an increasingly competitive environment.
  • A diagnostic model that enables brands and businesses to build their own engagement footprints, highlighting the critical drivers for their markets and enabling them to understand how their brand, reputation or issue of interest compares against their competitive set.
  • A ‘Total Engagement Map’ which flags the six dimensions that brands and businesses need to consider as they seek to develop engaging campaigns.

The report and white paper offer valuable guidance and insights and are available for free download at the Science of Engagement website. 

Top Ten Social Media Links and Resources and Upcoming Social Media Events

We’re pleased to share our top ten links and resources for the week, and details of upcoming Social: IRL events.   If you would like additional resources sent direct to your inbox, you can subscribe to our free email newsletter.

 

Top Ten Links and Resources:

 

1. If You Don’t Have a Social CEO, You’re Going to be Less Competitive  CEOs and their executives set the cultural tone for an organization. Through participation, they implicitly promote the use of social technologies.  That will make their organizations more competitive and better able to adapt to sudden market changes. READ MORE

 

2. Understanding Mobile Consumer Behavior – Valuable stats & insights from Google’s “Our Mobile Planet” READ MORE

 

3. Seven Universal Truths for Ensuring Brand Relevance – The age of big corporations doing whatever they want is over. Now companies must find ways to give back, and to do it in ways that consumers find authentic. How can a company get there?  READ MORE

 

4. Responding to customers via social media – Good tips and a helpful “response assessment” flowchart shared by Spiral16. READ MORE

 

5. World’s first ‘Wikipedia town’  To better engage tourists, this town installed 1,000 real-world QR code plaques linking back to Wikipedia articles. READ MORE

 

6. Creating and Using Great Social Content – View an on-demand recording of the recent Spredfast webinar with Jason Falls READ MORE

 

7. Social Engagement Handbook – Created by the Red Cross as a guide for their local units, but also an excellent resource for any non-profit or small business. READ MORE


8. Scaling Your Social Business – Valuable insights in this must watch video of Jeremiah Owyang’s keynote at the Dachis Group Social Business Summit.  READ MORE

Bonus: Regain Control and Minimize Risk: Your Strategy for Managing Corporate Media Activities – More valuable insights from Jeremiah Owyang in this SocilaVolt webinar. View the recording while it’s still available.

 

9. Startup Outlook – The Brand Marketer’s Guide to Evaluating Startups – A monthly guide from 360i helping brands better evaluate emerging technologies and platforms. READ MORE

Thanks to our friends at Expion for sharing this great resource.

 

10. Twitter to the Rescue – Fascinating video looking at the life-changing impact Twitter is having in rural areas on Kenya. READ MORE

 

Special Announcements & Upcoming Events:

 

Free copy of Realtime Report’s Guide to Influence Measurement Tools – How do you identify and grow advocates for your business? Which tools are most useful for discovering and measuring influence? What’s the difference between Personal Influence and Contextual Influence. Free download thanks to Appinions (regularly $20)  READ MORE

 

Join Social: IRL, Brian Solis, and 500 of the top media minds in the industry in New York for Pivot – Here’s why we’re attending and are recommending the event for all agencies and brand marketers. We also have a VIP discount code to share, which will save you 20% on registrations.  READ MORE

 

Social Media for Non-Profits – We’re excited to announce two additional dates for our non-profits workshops. These  events are free for non-profit organizations to attend. Join us in Wichita KS on July 24, and in Springfield MO on August 23.  READ MORE

 

Links include content identified as being from our sponsors Spredfast, Expion, SocialVolt, Spiral16, and Appinions. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community.

 

Top ten social media links and resources and upcoming social media events

We’re pleased to share our top ten links and resources for the week, and details of upcoming Social: IRL events.   If you would like additional resources sent direct to your inbox, you can subscribe to our free email newsletter.

.

Top Ten Links and Resources:

 

1. Turning audiences into activists – Five valuable lessons in social media engagement READ MORE

 

2. Web 2.0 Is Over, All Hail the Age of Mobile – Got a solid mobile strategy in place? You better have!  READ MORE

 

3. Perspectives on digital influence – Social: IRL chats with Appinions about personal vs contextual influence and the evolving digital influence landscape. READ MORE

Bonus: Thanks to Appinions you can download a free copy of the Realtime Report on Influence Measurement Tools. (regularly $20 to download)

 

4. Spruce up your social this spring – Free three-part webinar series from Spredfast featuring Jeremiah Owyang, Jason Falls and Michael Brito covering key issues such as creating and sharing great social content, delivering unique customer experiences, and creating social programs that are optimized for maintenance and growth.  READ MORE

 

5. Building an engaged and responsive audience  40 great tips from Copyblogger READ MORE

 

6. Your company has social media nailed. Now what? Five great questions that will help you avoid complacency.  READ MORE

 

7. Social Media for Non-Profits: Listening, Setting Goals, Storytelling – Copy of the presentation Spiral16 recently gave at Social: IRL’s non-profit workshop in Wichita KS.  READ MORE

Bonus: Integrating social media in your marketing plan – We’re also pleased to share the presentation emfluence gave at the Wichita non-profits workshop.  READ MORE

 

8. “Engagement” is not a goal, it’s a result. Focus on the actions that go into making the result happen – A valuable reality check from Social Media Explorer’s Jason Falls. READ MORE

BONUS: “Redefining engagement” – Brian Solis on the need to develop more meaningful connections, relationships & outcomes.  READ MORE

 

9. Pinterest as an online resume – Creative and effective use of Pinterest that landed this user a job offer.  READ MORE

 

10. How Restaurants Can Leverage Facebook Timeline – Expion share some good tips that can really be applied by any business.READ MORE

Congratulations to our good friend Zena Weist who recently joined the leadership team at Expion as VP of Strategy.  READ MORE

 

Upcoming Social Media Events:

 

Join Social: IRL in Des Moines, Iowa, June 6 for a special “Beyond the Keynote” event with Brian Solis – Brian and special guest speakers will discuss critically important issues such as surviving “Digital Darwinism,” the rise of the connected consumer, the evolution of social business, disruptive technology and how to compete for the future, the psychology of engagement, and the rise of digital influence. Brian will also participate in a unique bigger dialogue style fireside chat and audience Q&A, a format that allows us to dig deeper and dialogue on a more personal level than the typical keynote.  READ MORE

 

Social Media for Non-Profits – We’re excited to announce two additional dates for our non-profits workshops. These events are free for non-profit organizations to attend. Join us in Wichita KS on July 24, and in Springfield MO on August 23.  READ MORE

 

Join Social: IRL, Brian Solis, and 500 of the top media minds in the industry in New York for Pivot –  Here’s why we’re attending and are recommending the event for all agencies and brand marketers. We also have a VIP discount code to share, which will save you 20% on registrations.  READ MORE

 

Links include content identified as being from our sponsors Spredfast, Expion, SocialVolt, Spiral16, and Appinions. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community.

10 elements regulated brands must consider before entering the social space

Today’s post is a guest post from Melanie Woods, Interactive Marketing Manager at UMB Financial Corp.  Melanie will be among the guest speakers at the upcoming Social Media for Financial Services and Regulated Industries forum Social: IRL is hosting at the Federal Reserve Bank of Kansas City on Friday, May 11. This event is free to attend and while the focus will be on financial services, many other businesses will relate to the challenges being discussed (including privacy concerns, desire to control the message and protect the brand, risk and regulatory compliance, getting corporate buy-in).  All are encouraged to register.

Everyone knows by now you begin a social strategy with goals, key performance indicators, relevant content and a clearly defined social media policy. If you are in a regulated industry, you have to take a few more steps to reach a compliant social media strategy. Simply put, regulators consider social media (likes, posts, comments, ratings, etc.) from the brand, or its associates, another form of advertising; therefore, it’s subject to the same rules. The following elements are critical for regulated industries to remain compliant in the space.

1.       Risk assessment

2.       Archival process

3.       Compliance approval workflow

4.       Customer service integration

5.       Crisis plan

6.       Training and certification for anyone representing the brand

7.       Internal social media guidance council (compliance, legal, technology, human resources)

8.       Enterprise-wide social policy education

9.       External social policy

10.     Access controls

Regulators are updating their guidance on a regular basis to try and keep up with the ever changing landscape of social media. Thankfully, your friends in legal and compliance can help guide you through the regulated waters. If you are just getting into social, start by grabbing lunch with your legal and compliance departments. You will be spending a lot of time with them in the future.

Finally, people always ask me if I think every brand should be on social. My answer is, if your audience is there and you have content they want or would find helpful, then YES. However, if your audience isn’t there, then you need to focus on the channels they are in, but closely monitor shifts. And, if you don’t have content worth sharing, then you have bigger problems to solve before you consider social media.

If you can do social in a regulated industry, you can do it anywhere! Cheers to all of those who are paving the way in regulated industries.

The seven whiteboard sessions every social strategist needs to have in 2012

We’re excited to be able to share a valuable new resource – “7 Whiteboard Sessions for Every Social Strategist.

Click to Download

This dynamic new whitepaper discusses seven key areas that all social media practitioners and organizations should be thinking about to help businesses continue to grow and thrive their social media programs throughout the year.

The paper was produced by Spredfast, a leading provider of Social CRM software for social media monitoring, engagement, coordination, measurement and integration.  Spredfast is also a  Social: IRL sponsor.

In preparing the paper, Spredfast spent a great deal of time talking with customers, partners and industry leaders from organizations such as Altimeter Group, Edelman Digital, MarketingProfs and Social Media Explorer to identify the biggest areas of opportunity in social media for enterprises and agencies. From those discussions, seven key areas of opportunity emerged:

1. Gaining Insight About Your Social Customer
Your customers are at the heart of everything you do – or should be doing – in social media. How are you learning about their preferences, activity and interactions to help inform your decisions?

2. Adopting Social Media Company-Wide
Social media has moved far beyond just social media marketing.  How are you planning to help roll out social media beyond just Marketing efforts to achieve business goals in departments throughout the business like Sales, R&D, Customer Care, HR or Public Relations?

3. Operationalizing Social Media with Workflows and Processes
Expanding social media throughout the your business is complex. How are you planning to operationalize social media with internal processes, communication standards and workflows to make the activity seamless between teams and people?

4. Getting the Most out of Your Great Content
Content is at the heart of everything you do in social media. But that doesn’t mean it has to be all new content or that it should exist in a vacuum. What content do you have that should be used across you social channels and how can this be used in an engaging way?

5. Delivering Better Customer Experiences
Creating good experiences is the key to successful social media programs. What do your customers want or need to experience to make their interactions positive and unique with your brand?

6. Integration
Social media initiatives are one part of a greater business initiative. And because of that, they need to be integrated into greater systems and reporting dashboards so that they can add context to overall goals.

7. Showing a Return on Social
What are your social media programs yielding in terms of social impressions, activity from your internal teams and engagement from your target audience?

Regardless of where you are in your social planning and strategy efforts, these seven areas are key to hone in on from a social media perspective. They can help make your current social programs richer and also ensure you are planning with an eye toward future social business success.

In preparing this whitepaper, Spredfast took a creative approach in presenting each area of opportunity as a “whiteboard session”, with ideas on how to approach planning and assessment and an action plan to get started. Importantly, the “whiteboard sessions” can be used as the foundation for a series of meetings designed to foster discussion and secure the buy-in needed to make your efforts successful.

For a brief overview of the whitepaper, check out the Executive Summary embedded below.

To access the complete 36 page whitepaper click here. You’ll just need to complete some very basic registration information and will then receive a free PDF download.

Kudos Spredfast. A great resource with a practical, fun and creative approach.

Creating an RSS feed of a User’s Twitter Timeline

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Nov 30, 2012 Update: Sorry, while the solution described below worked for a number of months, it no longer works after recent changes Twitter made.

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Creating an RSS feed of a specific user’s Twitter timeline used to be easy – the RSS link was right there on the user’s profile. With the move to New Twitter, the RSS link disappeared.

Since a couple of people asked this week about adding a feed of a specific Twitter user’s posts to Google Reader, we thought we’d share the easy solution we use.

First, you need the user’s Twitter ID number.

To find the ID number for any user, paste the following link in to your browser:

http://api.twitter.com/users/show/username.json

Make sure to replace “username” with the actual username you are looking for.

So, for @socialirl you would use the link:

http://api.twitter.com/users/show/socialirl.json

The user’s ID number will show up towards the end of the page. See the text highlighted in red below:

Twitter User ID Screenshot

Click to enlarge

 

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Once you have the ID number simply add a new subscription to Google Reader or other RSS reader, and use the following link:

http://twitter.com/statuses/user_timeline/XXXXX.rss

Replace XXXXX with the user’s ID number and you should be set.