Top Ten Social Media Resources

Top TenWe’re pleased to share our latest “top ten” collection of social media resources – a carefully curated list featuring a valuable mix of tools and checklists, practical guides, and insights and case studies from leading industry pros.

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Top Ten Resources:

1. Facebook Marketing Goals for 2014 – Now more than ever, success in Facebook marketing takes strategic planning and execution, and a working understanding of the many tools and resources Facebook makes available. In this post, Jon Loomer does a great job in identifying, outlining and explaining 14 key Facebook marketing goals for the new year. A great resource. >> READ MORE

2. Three Questions to Answer Before Your Social Media Campaign Launch –  What is the objective of this campaign, what are my key performance indicators, what does success look like? This post from Ignite Social Media provides a valuable walkthrough of these three important questions you should ask and answer before launching any new campaign.  >> READ MORE 

3. The Social Experience: 12 Leading Brands & Visionaries Explore the Elements of Great Social Programs – Social media leads from Whole Foods, RadioShack, Caterpillar, ARAMARK, HomeAway.com, and industry pros such as Jay Baer and Ann Handley provide valuable insights in this free e-book from Social: IRL partner, Spredfast. A highly recommended download covering issues such as content marketing, building engaged communities, social customer care, and converged media strategies.  >> READ MORE

4. Ten Tips for Reputation and Crisis Management in the Digital World – In the online era, it becomes critical for businesses of any size to have a social media crisis management plan – or even better, a crisis prevention plan. In this post, Ekaterina Walter discusses some key ways to avoid social media disasters, prevent them from escalating, or even to handle things if everything goes sideways. >> READ MORE

5. Influencer Outreach and Employee Advocacy – One of Social: IRL’s most popular interviews from 2013, features our in-depth discussion with Walmart’s Senior Director of Digital Communications, Chad Mitchell. Chad shares valuable insights on creating meaningful influencer relationships and outcomes. He also discusses the power of employee advocacy and steps Walmart is embarking on to engage, activate and empower their associates.  >> READ MORE

6. Digital Transformation and Disruptive Trends: What to Watch in 2014 – As we’ve headed in to the new year we’ve been bombarded with the typical “predictions posts.” Two we would recommend come from Altimeter’s Brian Solis and Charlene Li.

In his post, Brian shares his agenda for 2014, with some key issues around social business, customer experience and digital transformation. >> READ MORE 

In her post, Charlene discusses disruptive trends she is watching in 2014, and shares thoughts on the implications for organizations and actions they should take. >> READ MORE

7. Social Pros 100th Episode  – Convince & Convert President and Youtility author Jay Baer, recently celebrated the 100th episode of his popular Social Pros podcast. This 50 minute Google Hangout features great conversation and valuable insights from Jay and special guests including Brad Walters from Lowe’s, Jessica Gioglio from Dunkin Donuts, Vanessa Sain-Dieguez from Hilton Hotels, and more. Highly recommended viewing.  >> VIEW VIDEO

8. Digital Marketing Lessons Nonprofits Can Learn from charity: water –  charity: water, a nonprofit that brings clean and safe drinking water to people in developing nations, is leading the way when it comes to redefining nonprofit marketing; they are exceptional at inbound marketing, focusing on creating powerful content to inspire people to join their cause. This post from Beth Kanter’s blog shares nine valuable marketing lessons from charity: water that other nonprofits (or really any business) can take and apply in their own organization. >> READ MORE

9. Building an Audience-Centric Content Distribution Strategy  –  To fully harness the power of content distribution, brands should shift from serving internal executives with branded key messages to serving journalists, influencers and advocates with relevant information focused on the end reader. >> READ MORE

10. Monitoring and Measuring Social Media: A Practical Guide – Eight practical applications for social media monitoring are highlighted (with examples for each) in this presentation from Social: IRL partner, Sprial16. Applications include competitive intelligence, industry research, market research, lead generation, customer service, crisis management, and campaign monitoring.  >> READ MORE

Smart Social: Concluding Our Conversation with Walmart’s Senior Director of Digital Communications, Chad Mitchell

Walmart logoChad Mitchell is Senior Director of Digital Communications at Walmart.  Positioned within Walmart’s  Corporate Affairs division, he and his team are responsible for managing and supporting all aspects of Walmart’s corporate digital presence, including the corporate website, social media platforms, and email communications both internally to associates and externally to customers.  They are charged with managing and protecting Walmart’s corporate digital reputation, both reactively and through proactive influencer outreach.

Chad recently joined Social: IRL Principal Ben Smith, for Smart Social, an ongoing series of conversations with leaders and innovators in social business.

The first part of the conversation can be viewed here, featuring in-depth discussion on approaches to influencer outreach and brand advocacy, including details of a new social media-based employee advocacy program Walmart is launching in 2014.

This second instalment moves beyond Walmart’s corporate programs to focus a more personal conversation with Chad, including lessons learned in dealing with negative comments and attacks, and then stepping back to consider the ongoing theme of the interview series and discuss what “smart social” means to him.

In continuing the interview, Chad shares personal takeaways and learnings from the last 12 months and talks in particular about dealing with negative comments and attacks, the challenge in not taking them personally, and understanding how and when to respond. He also gives a valuable reminder that despite so much focus on social, not to lose sight of the value of your corporate website and of how powerful of a channel that can still be.

In concluding the interview, Chad explains how he defines “smart social” and talks about the importance of truly understanding our audience and being able to deliver the right message, to the right audience, in the right channel, at the right time.

Smart Social: Walmart’s Chad Mitchell on Influencer Outreach and Employee Advocacy

Walmart logoChad Mitchell is Senior Director of Digital Communications at Walmart.  Positioned within Walmart’s  Corporate Affairs division, he and his team are responsible for managing and supporting all aspects of Walmart’s corporate digital presence, including the corporate website, social media platforms, and email communications both internally to associates and externally to customers.  They are charged with managing and protecting Walmart’s corporate digital reputation, both reactively and through proactive influencer outreach.

Chad recently joined Social: IRL Principal Ben Smith, for Smart Social, an ongoing series of conversations with leaders and innovators in social business.

We’ll be sharing the interview in two instalments. In this first instalment, conversation focuses on challenges and opportunities around influencer outreach and employee advocacy.

Part One: Chad discusses how his team defines, identifies and engages influencers in the social media space, and shares valuable insights on creating meaningful influencer relationships and outcomes.

Part Two: Chad discusses the the challenges and opportunities social media brings to influencer outreach, both in terms of identifying potential influencers and in creating the right content and message for the right audience in the right channel.

Part Three: Chad addresses the need for transparency and authenticity in influencer outreach, and to understand the scrutiny a brand such as Walmart is under with today’s outreach initiatives being conducted in full public view online.

Part Four: The conversation moves from influencer engagement to employee advocacy and Chad discusses the tremendous value of employee brand advocacy and steps Walmart is embarking on to engage, activate and empower their associates to fill this valuable yet largely untapped role.

Part Five: In concluding this first instalment of the interview, Chad discusses identifying and overcoming challenges to effective employee advocacy, from both corporate and associate perspectives.

Continue to Part Two of the interview here.

Mission Possible: Insights from Expion’s Social Business Summit

Expion Summit 2013Expion’s third social business summit kicked off today in Raleigh NC, bringing together an impressive group of brands and agencies for a discussion focussed around the challenges and opportunities in managing social media programs.

Expion will be posting recaps of key sessions here in their blog (they’ll be added as the event continues). To supplement that we’re sharing below a Storify recap of attendee tweets, edited to highlight key audience perspectives and takeaways.

Today’s sessions included included:

Earn It. Don’t Buy It – Ignite Social Media’s Jim Tobin  How earned and owned social can save your brand money and create advocates without paying for them.

Your Brand, The Next Media Company – Edelman’s Michael Brito  How organizations can evolve into a fully collaborative social business.

Inside Social Enterprise  – DoubleTree’s Diana Plazas, Group1 Automotive’s Sajeev Mehta, IBM’s Tina Williams, and Whitewave Foods’ Lori Anderson. Moderated by Expion’s Zena Weist  How top brands are aligning the organization to operationalize social throughout the enterprise. 

Generation Z – Students from NC State, Duke, University of North Carolina, Wake Forest and Georgia Tech. Moderated by 360i’s  Matt Wurst  How Generation Zs  interact with brands via social and what they think brands are doing right and wrong.

Brand Advocacy – American Dental Association’s Bridget Houlihan, H&R Block’s Matt Staub, Jeep’s Vicki Carlini, 360i’s Matt Wurst  Brands and agencies discuss how providing content suggestions to employees and customers assists with social selling and influencer marketing.

Client Keynote – Mondelez International’s VP of Global Media and Consumer Engagement, Bonin Bough  The beauty of real-time engagement often lies in improvisation, it’s also about planning ahead: building the right muscle memory, culture and technological backbone.

 

Smart Social: A Conversation with Ignite Social Media’s Jim Tobin

Smart Social SmallJim Tobin, is president of Ignite Social Media, widely recognized as being “the original social media agency.” He is also author of 2008’s Social Media is a Cocktail Party and a new book publishing in the fall of 2013, Earn It. Don’t Buy It. The CMO’s Guide to Social Media Marketing in a Post Facebook World.

Jim recently joined Social: IRL Principal Ben Smith, and Expion VP of Strategy, Zena Weist, for Smart Social, an ongoing series of conversations with leaders and innovators in social business.

During the interview Jim discussed issues ranging from the evolution of Facebook and challenges it’s now facing in keeping users engaged, to Facebook’s advertising model and its impact on user experience, to frustrations with the current state of social marketing and an over-reliance on buying impressions rather than earning engagement.

The interview was conducted via Google Hangout.

Part One: Jim discusses the title of his new book, in particular the reference to a “post Facebook World.” From there Jim discusses where the onus lies in keeping users engaged in the channel – with Facebook in the UX, or with brands in the quality of content created and shared? Jim also discusses Facebook’s current advertising model and whether financial success had come at the expense of user experience.

Part Two: Jim discusses social media advertising vs. social media marketing and the need to move beyond simply buying impressions to develop a deeper understanding of your audience and what they care about –  why they care about your brand, what gets them to react to your content, what gets them to advocate for you.

Part Three:  Jim discusses the current agency environment and the role of niche specialty agencies, such as Ignite.  A key point of emphasis, the need for greater agency collaboration with a focus on the end-user experience.

Part Four: Jim shares some of the frustrations he feels towards the current state of social media marketing and a too common reliance on buying impressions rather than earning results. It was these frustrations that ultimately proved to be the motivating factor behind his new book.

Smart Social: A Conversation with H&R Block’s Scott Gulbransen

Smart SocialScott Gulbransen is Director of Social Business Strategy at tax giant H&R Block, and is the veteran of 13 tax seasons.

Before H&R Block, Scott helped create the social media platforms at both Applebee’s and TurboTax.

Scott recently joined Social: IRL Principal Ben Smith, and Expion VP of Strategy, Zena Weist, for Smart Social, an ongoing series of conversations with leaders and innovators in social business.

During the conversation, Scott provided valuable insights on some key issues, including empowering employee advocacy, the “local social nugget”, aligning social initiatives with business strategy, marketing with the unexpected, and the role and responsibilities of the company’s social media department within the greater organizational structure.

The interview was conducted via Google Hangout.

Part One: Scott discusses where the social media department is housed within the H&R Block organization, and the role the department plays in “leading and empowering,” rather than controlling social.

Part Two: Scott discusses the “local social nugget” and explains how and why H&R Block are working to empower local offices to tap into the power of social communications.

Part Three: Scott discusses employee advocates and explains why, even in a regulated industry, empowering employees to speak about your brand in the right way is not only powerful advocacy, but is actually safer for the brand.

Part Four: Scott discusses the”Stache Act” – a marketing campaign that earned H&R Block a great deal of attention and acclaim. Scott explains that while the campaign was about having fun and playing on the unexpected, the key to its success revolved around “making a business case and having real business reasons for what you want to do” and ensuring social was aligned with the greater business strategy.

Part Five: Scott answers the question, “During your time at H&R Block, what are you most proud of?” His answer is not what you might initially expect, shifting focus from the ‘Stache Act and other high profile successes, to strategy and team members.

Part Six: We conclude the interview by focussing back on the “Smart Social” theme, and Scott explains what “smart social” means to him.

Social Media for Improved Parent Communication and Enriched Student Learning: Eudora School District Interview

Kristin Magette, Communications Director at Eudora School District in Eudora, Kansas, recently shared in the Social: IRL blog how Eudora Public Schools had set out to create a “digital-friendly school district.”

Eudora SchoolsA key part of the initiative was the introduction of a district-wide social media program. The program embraced social media as a primary communications channel and a powerful tool for connecting with parents and students, and empowered teachers to use social media in the classroom. The results: Improved parent communication, enriched student learning, increased community involvement, and powerful professional networking for teachers.

In the four part interview embedded below, Kristin discusses in more depth how and why the district embraced social media so aggressively, how concerns over the adoption of social media were overcome, effective rollout of the program, training and guidelines that were implemented, the appointment of select teachers as “social ambassadors,” and growth and management of the district’s online communities. She also reviews impact and success of the social media program, and concludes with a call to action for any school district holding out against social media adoption, and words of advice and encouragement for those ready to take their first steps.

The complete interview is available as an audio podcast on both SoundCloud and iTunes.

We would also encourage you to read Kristin’s original guest post, which includes links to social media resources on the Eudora School District website, and to each of the social media accounts maintained at district, school, and classroom level.

Disclosure: Eudora School District is a Social: IRL client.

Part One: How and why Eudora School District embraced social media, overcoming concerns and managing risks.

Part Two: Rollout of the social media program, introducing training and guidelines, appointing “social ambassadors.”

Part Three: Growth and management of the district’s online communities, reviewing impact and success of the social media program.

Part Four:  A call to action for any school district holding out against social media adoption, words of advice and encouragement for those ready to take their first steps.

A Conversation with Frank Eliason: Delivering Value and Creating Remarkable Customer Experiences

Smart Social SmallFrank Eliason is Senior Vice President of Social Media at Citibank, and author of @YourService.

Frank became renowned for his pioneering work at Comcast in bringing customer service to the social web under the @ComcastCares Twitter handle. This work has been recognized by many news organizations, including ABC News, New York Times, and Business Week.

Frank recently joined Social: IRL Principal Ben Smith, and Expion VP of Strategy, Zena Weist, for Smart Social, an ongoing series of conversations with leaders and innovators in social business.

Parts one and two of the conversation were shared in an earlier post, with valuable insights from Frank on the @ComcastCares  backstory and birth of social customer service.

Parts three and four of the conversation are embedded below.

Audio podcasts are also available via SoundCloud and iTunes.

In part three of this interview via Google Hangout, Frank expands on his recent post Are We, Social Media Professionals, Destroying Social Media. In particular, Frank discusses real-time marketing trends and the need for brands to be part of the social media community in ways that deliver value and not detract from user experience. .

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In concluding the  interview, Frank answers the question “what does smart social mean to me” with some valuable advice for brands: If you want to win in social, concentrate less on social itself, and more on creating remarkable customer experiences.

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Big Kansas City: A Conference to Accelerate Ideas, Connections, and Innovations

Since their first post, Silicon Prairie News had been dedicated to the grassroots building of the startup community on the Silicon Prairie – Omaha, Kansas City and Des Moines. Five years ago, what they thought would be a small meetup of entrepreneurs to talk with Gary Vaynerchuk turned into the first Big Omaha conference.

Big Kansas City Logo ColorFast-forward to today and Silicon Prairie News has feet on the ground in Kansas City, Omaha and Des Moines and has established The Big Series which includes Big Kansas City, Big Omaha, and Big Des Moines.

Tagging itself as “a conference on innovation and entrepreneurship”, the inaugural Big Kansas City takes place March 26 thru 28, at the Charles Wheeler Downtown Airport in Kansas City, Missouri.

Social: IRL spoke with Silicon Prairie News’ Regan Carrizales to learn more.

Could you give a brief overview of Big Kansas City and what makes “The Big Series” such a unique experience for attendees

The Big Series’ aim is to create the most ambitious conference series for entrepreneurship and innovation. Big Kansas City maintains a solid foundation upon which The Big Series events have been built: an all-inclusive two-and-a-half day event featuring a one-track keynote stage with more than a dozen notable speakers.

Big Kansas City is a national conference where you will hear stories of innovation from more than a dozen leading speakers, create lasting connections within the regional and national community, and walk away with an energy to follow your passions–ultimately, it is a conference designed to support the spirit and ambition of the entrepreneurial community.

For those who have attended Big Omaha or Big Des Moines (previously Thinc Iowa), what’s going to be different about the Kansas City experience?

With Big Kansas City, the local entrepreneurial community has stepped up in a BIG way to incorporate all the unique and varied aspects of the ecosystem, but also to demonstrate to all the eyes watching what constitutes the heart and soul of this community. The national scene has been intrigued by what is happening in Kansas City and in the Silicon Prairie – the inaugural Big Kansas City is our opportunity to pull back the curtain and say, “hey, you can and we ARE building great companies here, and by the way, we have this amazing startup scene that makes it a lot of fun too.”

Who should attend Big Kansas City and why?

Hustlers passionate about building their businesses, and community change agents focused on building an entrepreneurial ecosystem.

For entrepreneurs, it’s the opportunity to listen and learn from co-founders from across the country and to connect and build a network that is both regional and national. Also though, and this is the intangible part of conversation, there are those serendipitous moments that happen, that aren’t planned for, yet in that moment can change the trajectory of a person, an idea, and of a company.

A great example is the Brad and Ben story—Ben Barreth, founder of Home for Hackers in Kansas City, met Brad Feld at Thinc Iowa in October. Four months later, Brad Feld announces his purchase of a home in Kansas City Startup Village (KCSV) and launching the KC Fiber House competition.

For serendipitous moments like these to happen, you need the time and space for them to occur– that is what the Big Series is about for the Silicon Prairie– allowing the tears, sweat, passionate and unrelenting drive of entrepreneurs to meet destiny.

Who will be speaking?

Big Kansas City Screen ShotI encourage everyone to visit bigkansascity.co where the entire speaker lineup and biographies can be found. Personally, I’m super excited about a few folks…Amy Jo Martin, co-founder of Digital Royalty which includes Shaquille O’Neal in their portfolio; Bart Stein, co-founder of Stamped, the startup that was later became the first acquisition made by Marissa Meyer at Yahoo; and Dhani Jones, who is a NFL vet now pursuing a social entrepreneurial venture.

Is there an overarching theme of this inaugural Kansas City event?

Our inaugural Big Kansas City event follows in the mold of our events in Omaha and Des Moines with a focus on innovation and entrepreneurship.

Why the investment in bringing this event, and a full time on the ground presence, to Kansas City?

Kansas City was more than ready – we had been hearing from KC for a few years that Silicon Prairie News needed to be on the ground, developing relationships and intimately covering the stories.

We knew that the community here had much momentum and was and is rapidly growing—that is exciting on many fronts, and what excites us most about the inaugural Big Kansas City is that it is an opportunity to help accelerate the momentum that is building businesses and the community….and then we do it again next year. The advancement of the community is ongoing, Big Kansas City is an opportunity to accelerate the ideas, connections and innovations happening on the ground everyday.

On a personal note, you joined Silicon Prairie News a little over three months ago, taking the role as their community builder in Kansas City.  What attracted you to the opportunity?

I have a bit of a unique perspective because I didn’t come from the startup scene. My previous work was for a non-profit and  included developing a regional collaborative with a focus on entrepreneurship in the Silicon Prairie. …and then I attended Big Omaha and a few months later Thinc Iowa. These two events opened my eyes to what was happening here in the place that I call home. I wanted to be a part of the startup community and the leap to Silicon Prairie News has been the most rewarding work in which I’ve been involved.  The entrepreneurs and others working in the space have made me a smarter, more aware and effective person.

Big Kansas City takes place in less than two weeks time. Final words for anyone who hasn’t secured their ticket yet?

What are you waiting for?!

I’m confident I would go crazy knowing that I was missing out by not being at Big Kansas City – I say this as a two-time attendee of the Big conferences.  Since my first Big Omaha, I have developed friendships that are a part of my support system, expanded my network of individuals—from both coasts as well as throughout the region—and inspired and elevated my level of thinking about how we build entrepreneurship throughout the region.  I can’t imagine not being a part of that conversation at the inaugural Big Kansas City!

Big Kansas City:

When: March 26-28, 2013

Where: Hanger 9 at Charles Wheeler Downtown Airport, Kansas City, Missouri

Registrations: $299 (Entrepreneur/Startup), $449 (General Admission)

Learn More: bigkansascity.co@bigkansascity

Eudora Schools: Embracing Social Media and Creating a Digital-Friendly School District

Kristin MagetteGuest post by Kristin Magette, Communications Director at Eudora School District in Eudora, Kansas.  Originally posted at socs.net and re-posted with their kind permission.  Disclosure: Eudora School District is a Social: IRL client.

Facebook, Twitter, YouTube. At school, they make us nervous. We hear stories about teachers losing their jobs and students losing their innocence. We see the nasty rumors and insults that can flourish online. So if we clamp down and keep social media out of our schools, we’™ll be good. Right?

Wrong.

We live in the digital world. And when students and parents enter our schools, they don’™t check their lives at the door. 

Whether it’™s young children watching online videos to laugh and learn, adolescents navigating friendships, or parents looking for updates on a lock-down, they’™re using social media. But for those of us who work to mentor, encourage, and protect children – and keep peace in the community – the digital world can feel overwhelming, even dangerous.

When my district acknowledged that our students are citizens of the digital world, we realized that we were missing out on so many of its opportunities. As a district, we really weren’t:

  • Using social media, video and blogs as teaching tools.
  • Helping students learn safe and courteous online behavior.
  • Communicating with parents through the real-time, content-rich exchange that social media provides.
  • Encouraging others to engage with us – to celebrate our successes, grieve our losses, and sometimes even challenge us to do better.

Eudora SchoolsIn late 2011, we began to look at social media as an exciting opportunity to be embraced by our district – and more than a year later, we haven’™t looked back. Of course, we’™ve had hurdles to clear along the way. We needed real changes to our Internet filters to give teachers (and some students) access to Facebook, Twitter and the like. We needed board policy that outlined our expectations for staff and students. We needed training for our teachers to understand the great potential that exists in the digital world. And we needed procedures that employees would follow to ensure accountability and responsible use.

We worked through those challenges last year and through the summer, and our teachers have embraced our digital-friendly school district, much to the delight of our students and parents. A good place to get a taste of how we’re using social media right now -“ it’™s always changing! – is the social media directory on our district website. This is where parents and fans can find us in the social media world, including some pages that are open to the public and others that are restricted to certain members.

By far, the liveliest place you’™ll find us is on our district’™s Facebook Page. While there have been some difficult moments on our page, the support we receive is overwhelming — and our Facebook community truly has become a place of celebration, sharing and connecting. Two-way communication isn’t always comfortable — anyone who’s lived with teenagers or run a town hall meeting knows that! – but it ultimately creates greater trust, transparency and support.

Our teachers and students have produced more YouTube videos this year than ever before, both for learning and fun. Teachers are finding outstanding networking opportunities through Twitter chats. Our elementary school teachers who use Facebook for work say that communication with parents has never been better. Our high school students have embraced Twitter to share the good news from their school and connect with teachers. Sure, it takes monitoring, and it requires a level head to handle the negative comment that pops up now and then. But the increased engagement and support are more than worth it.

When other districts ask us how we do it, or tell us all the things that could go wrong, our superintendent, Don Grosdidier – who has virtually no personal experience in the world of social media – sums it up this way:

There are risks and rewards, but if we can manage the risks, the rewards are far greater and worth the trouble.

Professional development, policy and procedures help us manage the risk. And the rewards are improved parent communication, enriched student learning, increased community involvement, and powerful professional networking for teachers. It’s hard to argue with that!

A Conversation with Frank Eliason: @ComcastCares and the Birth of Social Customer Service

Smart Social SmallFrank Eliason is Senior Vice President of Social Media at Citibank, and author of @YourService.

Frank became renowned for his pioneering work at Comcast in bringing customer service to the social web under the @ComcastCares Twitter handle. This work has been recognized by many news organizations, including ABC News, New York Times, and Business Week.

Frank recently joined Social: IRL Principal Ben Smith, and Expion VP of Strategy, Zena Weist, for Smart Social, an ongoing series of conversations with leaders and innovators in social business.

Parts one and two of the conversation with Frank are embedded below. The remainder of the conversation will be shared in a later post.

Audio podcasts are also available via SoundCloud and iTunes..

In part one of this interview via Google Hangout, Frank shares the backstory of how @ComcastCares came about and social customer service was born.

.In part two of the interview, Frank shares events from July 26, 2008, and his realization about the more personalized nature of the social media space – “human connections, not brand messaging.”

Live Hangout with Socialized Author, Mark Fidelman

Earlier today, Socialized! author and Forbes columnist, Mark Fidelman. joined Social: IRL’s Ben Smith as the first guest in a new series of “on air” conversations featuring leaders and innovators in the social business space.  Upcoming guests will include Frank Eliason, Michael Brito, and Jay Baer, with the conversations being co-hosted by Expion VP of Strategy, Zena Weist.

Video of this morning’s conversation is embedded below.  An audio only podcast is also available via SoundCloud or iTunes.

Mark covers a variety of topics, including:

  • Understanding the difference between social media and social business.
  • Why the journey to becoming a social business must start with internal process.
  • Empowering employees.
  • Working with the C-Suite.
  • Overcoming hurdles on the path to becoming a social business.
  • Crisis response and recent social media brandjackings.
  • Influencers vs. brand advocates.
  • Creating a “digital village” of empowered advocates.
  • The meaning of “Smart Social”
  • Opportunities and trends for 2013.