digiSTORY2014: The Power of Digital Storytelling

Digistory LogoSocial: IRL is pleased to support digiSTORY2014: The Power of Digital Storytelling Conference, taking place in Kansas City MO, on October 22, 2014. With an impressive lineup of nationally acclaimed thought leaders and pioneers, and a chance to save $100 off the already very modest registration fee, we highly encourage you to take advantage of this unique opportunity.


Save $100 off the $350 registration using promo code partner100

Nonprofits – contact us to get a 50% off discount code. Exclusive for NPOs, very limited availability

Never in history has the ability to communicate been so pervasive.  Mobile devices, apps and internet connectivity can bring any person or idea to your fingertips with a simple click.  Yet, sharing your ideas and messages through the vast profusion of these digital assets can be mind-boggling. Advertisers, social media strategists, publishers, journalists, businesses, non-profits and government agencies have all discovered that a good story can stir peoples’ emotions and compel them to action.  Digital technology empowers you to tell compelling personal, professional and community stories. It has become a critical venue for creative expression and advocacy. Knowing how to tell stories using digital technology is no longer an option if you want to communicate in the emerging world. At digiSTORY2014, leaders in social media, technology trends, entertainment and media production will talk about their own experiences and equip you as a digital storyteller.

Featured speakers:

Jay Baer – Founder of Convince & Convert and 20-year digital marketing veteran;

Brandon Oldenburg – Creator of Chipotle’s “The Scarecrow,” Academy Award winning director of The Fantastic Flying Books of Mr Morris Lessmore, co-founder of Moonbot Studios;

Paul Debevec – USC research professor of computer science who pioneered the “Facade” image-based modeling and rendering system and whose techniques were used to create virtual backgrounds in The Matrix;

Bob Johansen – Distinguished Fellow at the Institute for the Future in Silicon Valley and acclaimed futurist who has outlived his forecasts more than three times over;

Brian Storm – Webby, Emmy and duPont winning digital producer and founder of multimedia production studio MediaStorm.

Mike McCamon – Director of Technology for water.org.

Lead in the Collaborative Economy: Attend KC’s Inaugural Resilient Summit

Mary Noulles

Guest post by Mary Noulles, Marketing Communications Manager at Triple-I, Kansas City’s premier technology consultancy focused on the application of emerging technology. With more than five years of experience in brand and marketing strategy development, she proudly supports Triple-I’s efforts to help build the Silicon Prairie. Triple-I are also a sponsor of Social: IRL’s Resilient Summit. We are grateful for their support. 

A few years ago, our family decided to spend the Holidays the right way – with each other, disconnected from work and the day-to-day distractions of social media, our busy lives and just plain noise. So what better way to escape than in the remote town of Manuel Antonio, Costa Rica. We booked our flights and later, our rental home via AirBnB. Then, all we had to do was wait for sunny Costa Rica.

The above story is relatively commonplace for most vacationing families and couples. However, there was a growing movement happening right before me. Our inclination to reserve a room via AirBnB was natural – we didn’t browse major hotel and resort sites nor did we compare prices with a travel agent. Instead, we researched and selected a home, someone else’s home, we thought would be the most accommodating – all from the comfort of a couch with a glass of wine and nothing but daydreams.

Founded to connect travelers with unique accommodations across the globe, AirBnB is an online portal for people to research, list and reserve rooms or homes for vacations. Want to stay in a penthouse in a New York? No problem. House in the trees? It has that, too. In fact, in a recent Forbes article, AirBnB stated it will “eclipse Hilton to be the world’s largest hotelier in 2014.” To me, it’s because AirBnB isn’t selling a rental home – it’s selling an affordable lifestyle, an experience, that many years ago seemed only attainable for the Joneses.

Our increased adoption of sharing services, like AirBnB, is indicative of a movement identified as the “collaborative economy.” As subject matter expert Jeremiah Owyang says, the collaborative economy is the global shift toward “human to human” marketing and business collaboration. The collaborative economy removes silos of “corporate America,” allowing employees, clients and consumers to be a part of the decision-making process at all levels.

With the rise of the devices and an increasingly mobile workforce, the collaborative economy leverages the intersection of creativity and technology to make us more efficient and to enable enterprise collaboration. And nowhere is this global trend better positioned for growth than in the Kansas City region.

With our unique blend of Silicon Valley innovation and Midwest values, our business ecosystem represents a symbiotic approach to success; “we” versus “me.” From Sprint’s increased investment in the startup community – whether it be in the newly established Sprint Accelerator or in its partnership with Local Ruckus – to Kansas City’s effort to be “America’s Most Entrepreneurial City,” our region is poised to be a leader in the collaborative economy; we will lead in the New Reality versus follow in the new normal.

We blend industry and academia, connect students with corporations and invest in our community to fuel innovation. With grassroots efforts like Athena League, led by representatives from PoslinelliKauffman Foundation and Triple-I, as well as groups like KC Women in Technology and the Women in STEMM, our region leads our nation’s effort to invest in and foster female entrepreneurship and leadership. Our community and the innovators, creatives, technologists, students, teachers, business professionals and civic leaders who comprise it are the collaborative economy. It’s a mindset, one that’s inherent in our Silicon Prairie.

Join us February 6-7 and learn how our community can continue to leverage this momentum to create, build and lead in our collaborative economy. We’ll see you there.

Register for the Resilient Summit here.

The Collaborative Economy Resilient Summit: Who Should Attend and Why?

Resilient Summit SponsorsIn February 2014, Social: IRL principal Ben Smith and Crowd Companies founder Jeremiah Owyang, will co-host The Resilient Summit – a two-day conference exploring key issues surrounding the collaborative economy. The summit will take place in Kansas City, with participants ranging from major global brands, financial institutions, and marketing agencies, to leaders in the maker and sharing movements, tech startups, small businesses, city leaders, and civic organizations. Attendees are registered from across the United States as well as Canada and Europe.

In a recent blog post we asked the question “is your company ready for the next ten years?” and answered with co-host Jeremiah Owyang’s presentation from Le Web Paris.  Today, we ask and answer the question “who should attend the Resilient Summit and why?”

The implications of the collaborative economy are far-reaching and we invite you to join us for a unique opportunity to gain insights on this critical topic from Jeremiah and other industry leaders, and to go beyond typical keynote presentations to a highly engaged conversation focused on asking and answering some of the most difficult questions, and together developing actionable insights.

As for who should attend and why:

Businesses – What role to businesses play when people get what they need from each other? Find out how businesses must enable these new behaviors.

Startups – Who’s the next Uber, Etsy, Airbnb, or Kickstarter? Come explore how these scalable new business models are growing faster than ever.

City Governments and Civic Organizations – Using new technologies, find out how cities and governments can increase resiliency, and reduce waste by igniting the sharing community in your own city.

Makers and Sharers – Calling all revolutionaries! Come join you breathren as we redesign and reshape the economy in a way that helps the people.

Marketing Agencies – What’s the next phase after social media? Come learn how the sharing economy and maker movement ignite new influencers in the physical world.

Social Media Pros and Community Managers – The first phase of sharing is when people created media and shared it, we call this social media. Now people are creating physical products and sharing them, understand how to tap into the powerful Collaborative Economy movement.

Entrepreneurs & Innovators – Find out why Google, VCs and other powerful investors have double-downed into the sharing economy and online marketplaces. Find out the latest tech trends at this first-of-a-kind Summit.

Small Business – Connect to your community as the local level as people share, make and develop community using new technologies.

Learn more and register >> Click Here

Announcing the Resilient Summit: Exploring the Collaborative Economy as the Next Phase of Social Business

Screen Shot 2013-12-04 at 12.45.37 PMIn the first phase of social, we shared media. With the growth of social and mobile and affordability and accessibility of technology such as 3D printing, we are moving in to the next phase of social where people don’t just share media – they share goods, services, money, space and resources. The crowd is starting to become like a company: self-financing, self-designing products, self-manufcaturing, self-selling to each other – bypassing inefficient corporations in the process.

Corporations must use these same tools and strategies to maintain relevancy.  Just like we did in social business, to match customers launching blogs, video, and social networking accounts, we saw corporations apply the same strategies to engage in the same channels.  Taking a cue from the first phase of sharing, we’re already seeing over 60 corporations that have moved into the collaborative economy. Significant new mindsets and business investments will be required to satisfy this market change.

For companies that do this, they achieve Resiliency:  They’re agile, innovative, connected, empowering others, built to last, and profitable.

In April 2011, attendees from both coasts and 11 states converged in Kansas City for the Social Business Summit hosted by Social: IRL and Jeremiah Owyang. Join Social: IRL and Jeremiah Owyang once again as we reconvene in February 2014, to evolve the conversation to the next phase of social business with the inaugural Resilient Summit.

Hosted in the heart of the nation in Kansas City, we’ll be joined by a diverse group of national brands and the agencies that work with them, regional and local businesses, startups, cities and individuals, plus leaders from the maker and sharing movements. Together we will explore our role in the new collaborative economy and will ask and answer the question: what role to companies play if people get what they need from each other?

Learn more about the event and secure your registration now, by visiting the event website.


Join us at Kansas City’s 2014 Direct Marketing Symposium

DirectMarketingSymposium14We always enjoy sharing and recommending events we feel will offer valuable learning and networking opportunities for our clients and online audeince, and are pleased to be able to offer a special discount to the 2014 Direct Marketing Symposium hosted by the Kansas City Direct Marketing Association. The event is all about data-driven marketing – from targeting, segmenting and customer insights to metrics and analytics – a great learning opportunity for savvy marketers. Featured speakers include:

Jeff Fromm, author of “Marketing to Millennials” and founder of the “Share. Like. Buy” Conference.

Alessandra Souers, Senior Product Marketing Manager at JibJab Media.

Roberta O’Keith, LEAN Six Sigma Master Black Belt at GE Power & Water.

Rocky Longworth, VP of Insight & Strategy at The Integer Group.

Brian Olson, President of InQuest Marketing.

Jordan Sass, Assistant Director of Admissions, University of Houston.


Event Information:

The 2014 Direct Marketing Symposium

Thursday, January 23, 2014, 8:00 AM – 5:00 PM

At the Kauffman Foundation, 4801 Rockhill Rd, Kansas City, MO 64111

Registration: Regular rate $225. Use promotional code SOCIALIRL25 to save $25.

Register Now

For additional information please visit the KCDMA website.

Big Kansas City: A Conference to Accelerate Ideas, Connections, and Innovations

Since their first post, Silicon Prairie News had been dedicated to the grassroots building of the startup community on the Silicon Prairie – Omaha, Kansas City and Des Moines. Five years ago, what they thought would be a small meetup of entrepreneurs to talk with Gary Vaynerchuk turned into the first Big Omaha conference.

Big Kansas City Logo ColorFast-forward to today and Silicon Prairie News has feet on the ground in Kansas City, Omaha and Des Moines and has established The Big Series which includes Big Kansas City, Big Omaha, and Big Des Moines.

Tagging itself as “a conference on innovation and entrepreneurship”, the inaugural Big Kansas City takes place March 26 thru 28, at the Charles Wheeler Downtown Airport in Kansas City, Missouri.

Social: IRL spoke with Silicon Prairie News’ Regan Carrizales to learn more.

Could you give a brief overview of Big Kansas City and what makes “The Big Series” such a unique experience for attendees

The Big Series’ aim is to create the most ambitious conference series for entrepreneurship and innovation. Big Kansas City maintains a solid foundation upon which The Big Series events have been built: an all-inclusive two-and-a-half day event featuring a one-track keynote stage with more than a dozen notable speakers.

Big Kansas City is a national conference where you will hear stories of innovation from more than a dozen leading speakers, create lasting connections within the regional and national community, and walk away with an energy to follow your passions–ultimately, it is a conference designed to support the spirit and ambition of the entrepreneurial community.

For those who have attended Big Omaha or Big Des Moines (previously Thinc Iowa), what’s going to be different about the Kansas City experience?

With Big Kansas City, the local entrepreneurial community has stepped up in a BIG way to incorporate all the unique and varied aspects of the ecosystem, but also to demonstrate to all the eyes watching what constitutes the heart and soul of this community. The national scene has been intrigued by what is happening in Kansas City and in the Silicon Prairie – the inaugural Big Kansas City is our opportunity to pull back the curtain and say, “hey, you can and we ARE building great companies here, and by the way, we have this amazing startup scene that makes it a lot of fun too.”

Who should attend Big Kansas City and why?

Hustlers passionate about building their businesses, and community change agents focused on building an entrepreneurial ecosystem.

For entrepreneurs, it’s the opportunity to listen and learn from co-founders from across the country and to connect and build a network that is both regional and national. Also though, and this is the intangible part of conversation, there are those serendipitous moments that happen, that aren’t planned for, yet in that moment can change the trajectory of a person, an idea, and of a company.

A great example is the Brad and Ben story—Ben Barreth, founder of Home for Hackers in Kansas City, met Brad Feld at Thinc Iowa in October. Four months later, Brad Feld announces his purchase of a home in Kansas City Startup Village (KCSV) and launching the KC Fiber House competition.

For serendipitous moments like these to happen, you need the time and space for them to occur– that is what the Big Series is about for the Silicon Prairie– allowing the tears, sweat, passionate and unrelenting drive of entrepreneurs to meet destiny.

Who will be speaking?

Big Kansas City Screen ShotI encourage everyone to visit bigkansascity.co where the entire speaker lineup and biographies can be found. Personally, I’m super excited about a few folks…Amy Jo Martin, co-founder of Digital Royalty which includes Shaquille O’Neal in their portfolio; Bart Stein, co-founder of Stamped, the startup that was later became the first acquisition made by Marissa Meyer at Yahoo; and Dhani Jones, who is a NFL vet now pursuing a social entrepreneurial venture.

Is there an overarching theme of this inaugural Kansas City event?

Our inaugural Big Kansas City event follows in the mold of our events in Omaha and Des Moines with a focus on innovation and entrepreneurship.

Why the investment in bringing this event, and a full time on the ground presence, to Kansas City?

Kansas City was more than ready – we had been hearing from KC for a few years that Silicon Prairie News needed to be on the ground, developing relationships and intimately covering the stories.

We knew that the community here had much momentum and was and is rapidly growing—that is exciting on many fronts, and what excites us most about the inaugural Big Kansas City is that it is an opportunity to help accelerate the momentum that is building businesses and the community….and then we do it again next year. The advancement of the community is ongoing, Big Kansas City is an opportunity to accelerate the ideas, connections and innovations happening on the ground everyday.

On a personal note, you joined Silicon Prairie News a little over three months ago, taking the role as their community builder in Kansas City.  What attracted you to the opportunity?

I have a bit of a unique perspective because I didn’t come from the startup scene. My previous work was for a non-profit and  included developing a regional collaborative with a focus on entrepreneurship in the Silicon Prairie. …and then I attended Big Omaha and a few months later Thinc Iowa. These two events opened my eyes to what was happening here in the place that I call home. I wanted to be a part of the startup community and the leap to Silicon Prairie News has been the most rewarding work in which I’ve been involved.  The entrepreneurs and others working in the space have made me a smarter, more aware and effective person.

Big Kansas City takes place in less than two weeks time. Final words for anyone who hasn’t secured their ticket yet?

What are you waiting for?!

I’m confident I would go crazy knowing that I was missing out by not being at Big Kansas City – I say this as a two-time attendee of the Big conferences.  Since my first Big Omaha, I have developed friendships that are a part of my support system, expanded my network of individuals—from both coasts as well as throughout the region—and inspired and elevated my level of thinking about how we build entrepreneurship throughout the region.  I can’t imagine not being a part of that conversation at the inaugural Big Kansas City!

Big Kansas City:

When: March 26-28, 2013

Where: Hanger 9 at Charles Wheeler Downtown Airport, Kansas City, Missouri

Registrations: $299 (Entrepreneur/Startup), $449 (General Admission)

Learn More: bigkansascity.co@bigkansascity

SMCKC Hangout with Brian Solis

More than 150 people attended the Social Media Club of Kansas City’s January breakfast, featuring a special conversation with Altimeter Group analyst and Engage! and The End of Business as Usual author, Brian Solis. Hosted at Google Fiber Space in Kansas City, the conversation took place via a specially orchestrated Hangout, with Brian being interviewed by Social: IRL principal, Ben Smith.

The Hangout was recorded by Google and will be available soon on YouTube.  In the meantime, here’s a Storify recap of attendee tweets from the event, sharing many of Brian’s key insights.

We also offer our congratulations to Social Media Club of Kansas City who, at the start of the morning’s agenda, were announced as inaugural recipient of the new “Outstanding Chapter” award presented by the national Social Media Club in recognition of outstanding efforts in representing Social Media Club goals and values through promoting digital advocacy and serving the local community.

Go KC – The Future of Mobile Payments

Earlier this week, we attended a special discussion on the future of mobile payments, presented by KCnext – The Technology Council of Greater Kansas City. Participants included:

The event was live streamed by Silicon Prairie News. Their recording of the live stream is embedded below, and we would recommend you take time to view the discussion. You can also read SPN’s recap of the event for key takeaways from each speaker.

For additional insights and audience perspectives, read our Storify recap made up entirely of attendee tweets and photos.

KC Cache Dash: A high-tech scavenger hunt fueled by social media, experienced in real life, benefiting four local charities

Saturday March 24, marks the first ever KC Cache Dash  – a high-tech scavenger hunt based on GPS technology and social media connectivity, designed to promote awareness and support for local charities.

KC Cache Dash will kick off at Garmin’s headquarters in Olathe, KS, and the interactive scavenger hunt and related festivities will conclude at Land Rover Merriam in Merriam, KS.

Four teams in state-of-the-art Range Rovers will explore the entire Kansas City area for hidden treasure using Garmin devices and clues logged at OpenCaching.com. Placed at local parks, sports venues, and prominent KC landmarks, the team that collects the most points before the challenge is over wins. Each cache will be assigned a points value based on difficulty and distance from finish line. In addition, teams will have flash-caches throughout the day offering additional opportunity to gain points.

These teams will be lead by avid geocachers from Kansas and Missouri. Joining them in the Range Rovers will be social media specialists from the Kansas City area, using the tools of their trade to spread the word about their team’s progress and the charities they’re representing.

While the scavenger hunt is underway, everyone in the community is invited to attend interactive geocaching expos at Garmin and Land Rover Merriam that will entertain and educate visitors of all ages with family-friendly activities and informational booths about the four charities selected as the event’s beneficiaries.

In addition to being introduced to the four charities, expo visitors will have the chance to learn about geocaching and OpenCaching.com, try the activity themselves and build a cache of their own to take home and hide. Garmin engineers and employees will be on hand to demonstrate the devices and answer any questions that may arise from participating youth groups, classrooms, scout troops and families.

The event is being lead by Social: IRL’s good friend, Garmin’s social media manager, Jake Jacobson.  “Planning the KC Cache Dash has combined several of my favorite areas in unique ways, blending social media with outdoor recreation and combining volunteerism with a sense of competition,” said Jake. “And when we added the family-friendly expo to the mix so that everyone could try geocaching through OpenCaching.com, I knew we had something special.”

As well as Jake, Social: IRL friends including Jessica Best, Justin Goldsborough, Alisha Templeton,  Zena Weist, and  Justin Meyer are participating in the event. You can read more about each of the teams and the charities they are supporting below.

Head out to Garmin and Land Rover Merriam this Saturday, March 24, to join the festivities.

Please also help spread the word – invite others using the Facebook event and help promote the @KCCacheDash Twitter account.

And of course, make sure to follow events and join the conversation in real time on March 24 via Twitter hashtag #KCCacheDash.


  • 9 a.m.: Expo begins at Garmin (1200 E. 151st St., Olathe)
  • 9:30 a.m.: Opening remarks by Garmin, KidsTLC, Project Uplift, Sleepyhead Beds and the YMCA
  • 10 a.m.: KC Cache Dash kicks off and the four Range Rovers depart Garmin to start searching
  • Noon: Expo wraps up at Garmin, festivities head north to Land Rover Merriam
  • 1 pm: Expo begins at Land Rover Merriam (9400 W. 65th St., Merriam)
  • 4 pm: All Range Rovers must be back at Land Rover Merriam
  • 4:30: Awards Ceremony, allocation of donations and announcement of fundraising results 

About the charities:

KidsTLC has a mission to provide opportunities that transform kids and families in crisis while ensuring a safe environment. The group believes that the least we can do for children who have been abandoned, abused, neglected and thrown away, is to offer the opportunity to forge a healthy life for themselves. Donate here: http://bit.ly/DonateTLC

Project Uplift is an all-volunteer homeless outreach program founded in 1990. Uplift survives by donations and supporters’ personal commitment to feed and clothe the area’s homeless. Our goal is to deliver to the homeless those basic human needs, care and compassion that are not usually received from other organizations. Donate here: http://bit.ly/DonateUplift

Sleepyhead Beds has delivered hundreds of beds to area children – connecting families with unused beds with families who desperately want and deserve the comfort their own bed provides. These services also benefit the community and environment by keeping hundreds of large, bulky mattresses out of area landfills. Donate here: http://bit.ly/DonateSHB

YMCA of Greater Kansas City is an inclusive organization of men, women and children joined together by a shared commitment to nurturing the potential of kids, promoting healthy living and fostering a sense of social responsibility. Everyone, regardless of age, income or background, has the opportunity to learn, grow and thrive at the Y.  Donate here: http://bit.ly/DonateYMCA


Meet the Teams:


Comprised of H&R Block Social Media teammates Matthew Staub (@Staubio) and Jenna Bromberg (@Jennabrom), they will be competing for Kid’s TLC, a local organization that seeks to provide opportunities that transform kids and families in crisis while ensuring a safe environment. Follow this cache dash team through the #TeamRange Twitter hashtag.


The #TeamLR4 duo is a combination of Alex Ogata (@aogata) , a project leader at HNTB and Aaron Thacker (@yourdp), social media sleuth at MMGY Global and die-hard car enthusiast. #TeamLR4 represents Project Uplift, a local meal delivery and support service for the homeless of Kansas City. Follow this team’s progress through the #TeamLR4 Twitter hashtag.


The pair of email marketing aficionado Jessica Best (@BestofJess) and Director of Social Media at Digital Evolution Group, Ramsey Mohsen (@RM) will make up #TeamEvoque. They will be competing on behalf of Sleepyhead Beds, a KC based charity that seeks to provide beds for kids in that don’t have a place to lay their head at night. Follow the team’s progress through the #TeamEvoque Twitter hashtag.


#TeamRRSport is made up of Justin Goldsborough (@JGoldsborough), a social media guy at Fleishman-Hillard, and Alisha Templeton (@AlishaBethT), social media manager for Ameristar Casinos. #TeamRRSport will be raising money and awareness for the YMCA of Greater Kansas City. Follow their progress on the #TeamRRSport Twitter hashtag.

The Panel: 

During the event there will be a commentary panel located at Land Rover Merriam. Comprised of Sporting KC’s Kyle Rogers (@KyleR), Edelman’s VP Zena Weist (@ZenaWeist), and KCI’s Justin Meyer (@KCJetSetter), this team will provide commentary and engagement with teams and the community leading up to and during the event.


Discover just how easy it is to find geocaches & download them to your GPS-enabled device with OpenCaching’s intuitive interface:

Thanks everyone who joined Social: IRL in Wichita and Kansas City – Event recaps and key takeaways

The last few weeks have been busy for Social: IRL, with events in Wichita and Kansas City. January 31, we headed to Wichita, KS, to host “No BS Social Media” with Social Media Explorer’s Jason Falls.  Then, on February 9, we were in Kansas City with “Conversation Agent” Valeria Maltoni for “Rethinking Business in the Age of the Social Consumer.”

We wanted to take a moment to thank everyone who participated in these two special events and to share recaps posted by several event attendees.

No BS Social Media:

Jason Falls with SocialVolt's Derrek Harter, Joe Cox, and Scott Oppliger

We were joined in Wichita by a great group of attendees – the individual business and organizations represented are listed in this earlier post.  Jason Falls delivered a powerful presentation focusing on three key areas of social media – planning strategically, driving business, and measuring success.

Thank you event sponsors Cox Communications, Andy McGinnis Public Relations, ColabDigital, Spredfast, SocialVolt, Expion, Spiral16, emfluence, and ManageFlitter.

And a special thank you to our hosts Junior League of Wichita, who not only provided a great event space but treated attendees to food from their new cookbook.

For a recap of the event and a special video interview with Jason Falls, check out this post “Answers to tough Social Media Questions,” by event sponsor Sprial16.

Rethinking Business in the Age of the Social Consumer:

A diverse group of local and regional business, and national brands and agencies, joined Social: IRL in Kansas City for “Rethinking Business in the Age of the Social Consumer.”  The full attendee list is included in this earlier post.

Spiral16 Interview with Valeria Maltoni

Valeria Maltoni started the day with the keynote “Rethinking Business” session, which challenged attendees to rethink, deconstruct, and reconstruct established business practices. Afternoon sessions included Garmin’s Jake Jacobson on adding personality to a brand, Armstrong Teasdale’s Jeff Schultz on legal issues surrounding ownership of online content and community, Appinions‘ Larry Levy on rethinking influencer marketing, Spredfast’s Austin Lytle who helped attendees answer the question “Do I Need a Social Media Command Center”, and Expion’s Kevin Magee on the opportunities for regional and national brands to “take social local.”  The day wrapped up with SocialVolt’s Joe Cox and Spiral16’s Eric Melin leading a discussion on key takeaways.

Thank you event sponsors Spredfast, SocialVoltExpionSpiral16Appinions, emfluenceManageFlitter, Garmin, and the Social Media Club of Kansas City.  Also a special thank you to our venue, the Crowne Plaza Kansas City and their representative Patrick Conroy who not only took great care of attendees but took additional steps to ensure we had a robust wifi network with plenty of additional bandwidth.

For recaps and key takeaways from the sessions, check out these posts from some of our attendees:

Spredfast – Rethinking Business in the Age of the Social Consumer: Social IRL Insights

Tony Faustino – 5 Takeaways from Valeria Maltoni: Rethinking Business in the Age of the Social Consumer

Katy Ryan Schamberger – Conversation Isn’t Merely An Art Form; It’s A Business Strategy

Sprial16 – How to Refocus Your Business in the Social Age (includes video interview with Valeria Maltoni)

Ashley Mahoney – Social: IRL Conference in a Nutshell

Local and regional businesses, national brands and agencies, joining together in Kansas City for “Rethinking Business in the Age of the Social Consumer

On February 9, a diverse group of local and regional businesses and national brands and agencies, will come together in Kansas City for “Rethinking Business in the Age of the Social Consumer.”

This special day long workshop is hosted by Social: IRL and features acclaimed thought leader and business strategist “Conversation Agent” Valeria Maltoni. Attendees will be challenged to rethink, deconstruct, and reconstruct established initiatives and empowered to take their social media strategy and execution to a deeper level.

To promote greater learning, engagement and networking opportunities, the event is limited to just 70 attendees. At the time of posting this update, only 10 spaces remain.  You can learn more about the event here, or register direct on our Eventbrite page.

Registration for the event is just $145 for the entire day. This highly subsidized rate is possible thanks to the support of Social: IRL sponsors SpredfastSocialVoltExpionSpiral16Appinionsemfluence, and ManageFlitter.

Businesses, agencies and organizations participating in the event include:

  • AMC Theatres
  • Garmin International
  • Sprint
  • UMB Financial
  • H&R Block
  • Edelman Digital
  • MMGY Global
  • Bass Pro
  • Triple-I Corporation
  • Ameristar Casinos
  • Nebraska Furniture Mart
  • Kantar Health
  • Cerner
  • Boulevard Brewing Company
  • Intouch Solutions
  • Expion
  • Howerton White
  • National MS Society
  • Kansas City Aviation Department
  • Kansas Speedway
  • emfluence
  • Appinions
  • K-State Athletics
  • Salva O’Renick
  • Penton Media
  • Federal Reserve Bank of Kansas City
  • Spredfast
  • Armstrong Teasdale
  • Sharp Connections
  • Kansas City Area Development Council
  • SocialVolt
  • Buzz New Media LLC
  • Social Media Club of Kansas City
  • V3 Integrated Marketing
  • Better Choices Consulting
  • Spiral16
  • Kansas City Public Library
  • O’Hara Marketing
  • Kuhn & Wittenborn
  • Ascend Learning
  • Go Local
  • Best Service Stores
  • Clayton CRM
  • Sound Products
  • HTK Architects
  • Spencer Fane Britt & Browne

You can also view a complete list of individual attendees on the Eventbrite registration page.

Join Social: IRL in Kansas City on February 9 – A look at what you’ll learn and who you’ll connect with at this exclusive event

On February 9, Social: IRL will be joined in Kansas City by acclaimed thought leader and business strategist Valeria Maltoni for “Rethinking Business in the Age of the Social Consumer.”

This special event brings a unique opportunity to Kansas City for businesses and agencies to rethink and reconstruct their social media initiatives, while also connecting with social media managers and marketing and communications pros from leading regional and national organizations – some of who are mentioned below. To promote maximum engagement at the event, limited registrations are available.

"Conversation Agent" Valeria Maltoni

Valeria Maltoni brings more than 20 years of real-world business experience, specializing in taking companies to “what’s next” in their business cycle by planning and building value creating systems that add momentum and performance to deliver strength, resilience, and endurance to the business. She has been responsible for overseeing engagements for companies including Anheuser-Busch, InBev, Allstate, and GE Appliances. During her career, she’s held senior business roles executing growth strategies at global Fortune 500, mid-sized businesses, and small start up companies in 5 industries. Her Conversation Agent blog is consistently ranked among the top 30 marketing blogs in the world on the AdAge Power150. You can connect with Valeria on Twitter @ConversationAge.

Joining Valeria and Social: IRL at the event will be an impressive group of attendees responsible for social media initiatives, marketing and communications at businesses and agencies including  AMC Theatres, Garmin International, Sprint, UMB Financial, H&R Block, Edelman Digital, MMGY Global, Bass Pro, Triple-I Corporation, Ameristar Casinos, Nebraska Furniture Mart, Kantar Health, Boulevard Brewing Company, the Federal Reserve Bank of Kansas City, and Intouch Solutions.  Some local business and agencies, some regional and national. You can view the complete attendee list on the Eventbrite registration page.

This special workshop is intended for businesses, organizations and agencies already active on the social web. They’ll be challenged with fresh perspectives and empowered to take their social media strategy and execution to a deeper level.

The foundation of the day’s learning will be provided through the main interactive workshop session lead by Valeria Maltoni.  Valeria describes this session as “the conversation we never had about social media and desperately need to have to make sense of what works and what doesn’t. The prequel to the tactical implementations that have followed in the last couple of years.”  As Valeria takes an in-depth look at how to compete in the age of the social consumer, she will challenge attendees to rethink, deconstruct, and reconstruct established initiatives and look at potentially valuable missed opportunities. You can read about the session in this recent post on Valeria’s Conversation Agent blog and on the event page of our own website.

Additional sessions will include valuable advice from a leading social media attorney who will address important legal issues surrounding ownership of online content and communities.  We recently highlighted details of this session in the Social: IRL blog. Also sessions looking at the intersection of social strategy and social technology, including some of the latest innovations in Social CRM and influencer marketing.

The day will be highly interactive and engaging, both in terms of learning and networking . There will be many valuable  opportunities to connect and build relationships with local, regional and national social media thought leaders.

To promote maximum engagement, a limited number of registrations are available. At the time of publishing this post, just 32 registrations remain open.

The rate for attending the event is just $145 for the entire day, or just $85 for non-profits, educators or students.  These highly subsidized rates are possible thanks to the support of Social: IRL sponsors SpredfastSocialVoltExpion, Spiral16, Appinions, emfluence, and ManageFlitter.  Locally,we also very much appreciate support for the event from Garmin, Crowne Plaza Kansas City, and the Social Media Club of Kansas City.

Attendees will also have the chance to win some great giveaways from Garmin, ManageFlitter, and Kansas City’s Boulevard Brewing Co.

Visit our event page to learn more or click the link below to register now, while places remain available.