Kate Forristall, ArtsKC Fund Director for the Arts Council of Metropolitan Kansas City, recently spoke with Social: IRL about the impact of mobile fundraising.
This year for the annual ArtsKC fundraising drive, mobile fundraising technology developed by Kansas City startup RAZ Mobile was implemented for the first time. (Disclosure: RAZ Mobile is a Social: IRL sponsor)
ArtsKC saw particular success with the technology being used to promote giving among employees of Johnson County, Kansas.
As a county government, Johnson County employees were located across multiple sites and working different shifts. Use of the RAZ platform, which incorporates ease of donor use and integrates offline calls to action such as a QR code-based “scan to donate,” allowed a united effort among employees without the need for them to physically be in the same place or engaged at the same time.
With a number of employees retiring in the last year who had been key ArtsKC supporters, the expectation had been that year-on-year employee donations would likely be lower. In the event, donations actually came in at around 10% higher over the prior year.
Forristall was confident that the convenience of mobile giving had played a key role in that success, and described RAZ Mobile as “easily the best model of mobile giving” she had seen, both in terms of cost and exposure through synced online-offline promotion.