We’re pleased to share our latest “top ten” collection of social media resources - a carefully curated list featuring a valuable mix of tools and checklists, practical guides, and insights and case studies from leading industry pros.
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Top Ten Resources:
1. Facebook Marketing Goals for 2014 - Now more than ever, success in Facebook marketing takes strategic planning and execution, and a working understanding of the many tools and resources Facebook makes available. In this post, Jon Loomer does a great job in identifying, outlining and explaining 14 key Facebook marketing goals for the new year. A great resource. >> READ MORE
2. Three Questions to Answer Before Your Social Media Campaign Launch - What is the objective of this campaign, what are my key performance indicators, what does success look like? This post from Ignite Social Media provides a valuable walkthrough of these three important questions you should ask and answer before launching any new campaign. >> READ MORE
3. The Social Experience: 12 Leading Brands & Visionaries Explore the Elements of Great Social Programs - Social media leads from Whole Foods, RadioShack, Caterpillar, ARAMARK, HomeAway.com, and industry pros such as Jay Baer and Ann Handley provide valuable insights in this free e-book from Social: IRL partner, Spredfast. A highly recommended download covering issues such as content marketing, building engaged communities, social customer care, and converged media strategies. >> READ MORE
4. Ten Tips for Reputation and Crisis Management in the Digital World - In the online era, it becomes critical for businesses of any size to have a social media crisis management plan – or even better, a crisis prevention plan. In this post, Ekaterina Walter discusses some key ways to avoid social media disasters, prevent them from escalating, or even to handle things if everything goes sideways. >> READ MORE
5. Influencer Outreach and Employee Advocacy - One of Social: IRL’s most popular interviews from 2013, features our in-depth discussion with Walmart’s Senior Director of Digital Communications, Chad Mitchell. Chad shares valuable insights on creating meaningful influencer relationships and outcomes. He also discusses the power of employee advocacy and steps Walmart is embarking on to engage, activate and empower their associates. >> READ MORE
6. Digital Transformation and Disruptive Trends: What to Watch in 2014 - As we’ve headed in to the new year we’ve been bombarded with the typical “predictions posts.” Two we would recommend come from Altimeter’s Brian Solis and Charlene Li.
In his post, Brian shares his agenda for 2014, with some key issues around social business, customer experience and digital transformation. >> READ MORE
In her post, Charlene discusses disruptive trends she is watching in 2014, and shares thoughts on the implications for organizations and actions they should take. >> READ MORE
7. Social Pros 100th Episode - Convince & Convert President and Youtility author Jay Baer, recently celebrated the 100th episode of his popular Social Pros podcast. This 50 minute Google Hangout features great conversation and valuable insights from Jay and special guests including Brad Walters from Lowe’s, Jessica Gioglio from Dunkin Donuts, Vanessa Sain-Dieguez from Hilton Hotels, and more. Highly recommended viewing. >> VIEW VIDEO
8. Digital Marketing Lessons Nonprofits Can Learn from charity: water - charity: water, a nonprofit that brings clean and safe drinking water to people in developing nations, is leading the way when it comes to redefining nonprofit marketing; they are exceptional at inbound marketing, focusing on creating powerful content to inspire people to join their cause. This post from Beth Kanter’s blog shares nine valuable marketing lessons from charity: water that other nonprofits (or really any business) can take and apply in their own organization. >> READ MORE
9. Building an Audience-Centric Content Distribution Strategy - To fully harness the power of content distribution, brands should shift from serving internal executives with branded key messages to serving journalists, influencers and advocates with relevant information focused on the end reader. >> READ MORE
10. Monitoring and Measuring Social Media: A Practical Guide - Eight practical applications for social media monitoring are highlighted (with examples for each) in this presentation from Social: IRL partner, Sprial16. Applications include competitive intelligence, industry research, market research, lead generation, customer service, crisis management, and campaign monitoring. >> READ MORE