Top Ten Social Media Links and Resources

Top TenWe’re pleased to share our latest “Top Ten” social media links and resources.

If you would like additional resources sent direct to your inbox, you can subscribe to our free email newsletter.

Top Ten Links:.

1. The Truth About Kids and Social Media – According to a recent study, 78% of parents helped create their children’s Facebook pages, and 7.5 million users are under the age of 13. The way our kids use social today will shape their future. It’s time for everyone to get educated on how – and how not – to live online.  READ MORE

2. The Power of a Six Second Vine –  How UK nonprofit Kids Company used Vine to send a powerful message in their mission to stop child neglect.  READ MORE.  How Lowes use Vine to share valuable home improvement tips.  READ MORE

3. Building a Responsive Content Marketing Model – Edelman’s David Armano on the move from linear to responsive marketing, and the need for an agile & adaptive marketing mindset. READ MORE

4. Using Social Media for Improved Parent Communication and Enriched Student Learning – Social: IRL interviews Eudora Kansas School District, who overcame concerns about the risks of introducing social media in schools and developed a highly successful social media program. READ MORE

5. Marketing Your Brand on Google Plus – The latest addition to Spredfast’s excellent (and free) on-demand webinar series features Jamie Herther from Google Plus and Desair Brown from USA Today. The series of webinars features many leaders from the social business space and covers important issues such as social brand engagement, social content, and effective process for social business.  READ MORE

6. Change Agents:  How Senior Marketers are Approaching the Shifting Consumer Landscape – A week-long series of videos from 360i addressing issues such as the role of brand today, social, mobile, disruption, and innovation. Valuable insights from top brands and senior marketers. READ MORE

7. The Next Phase of Social Business: The Collaborative Economy  – The collaborative economy is on the rise and the disruptive impacts to brands are high. Driven by social and economic factors, and empowered by social media and technology, consumers can now buy and trade among themselves, often without purchasing directly from the brands. Corporations who don’t pay attention to this trend are leaving themselves in a state of risk as technology and society continue to quickly innovate. Altimeter Group’s Jeremiah Owyang is at the forefront of those exploring this key trend. We highly recommend his ongoing posts and research on the subject. READ MORE

8. The Power of Microcontent and Marketing in the Moment –  Three key takeaways from a recent Internet Week NYC panel featuring the VP of Global Media and Consumer Engagement for Mondelez International (Oreo), President of leading digital agency 360i, and Chief Innovation Officer for social software company Expion.  READ MORE

9. Social Media Doesn’t Create a Crisis – Companies Do –  Type the term “social media crisis” into Google, you’ll receive about 1.7 million results, including dozens of high profile examples of a social media crisis, where a business has come under heavy fire online on their own social channels, as well as blog posts and social updates elsewhere. But while it’s true that social media amplifies a crisis when it happens, it doesn’t actually create the crisis – the company does. READ MORE

10. Why More Social Data Isn’t Always Better – Spiral16 offer a valuable reminder that more data is never a substitute for relevant data. Often times a smaller, more focused data set offers the best opportunity for takeaways and future planning.  READ MORE

Connect with Social: IRL – While many of you are connected with us on Facebook and Twitter, you can also find us on Pinterest and Google+, and join our Facebook Group exclusively for Nonprofits.  Just added: SoundCloud and iTunes.

Links include content identified as being from our sponsors Spredfast, Expion, and Spiral16. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community.

Top Ten Social Media Links and Resources

Top TenWe’re pleased to share our latest “Top Ten” social media links and resources.

If you would like additional resources sent direct to your inbox, you can subscribe to our free email newsletter.

Top Ten Links:

1. Updated User Demographics for Facebook, Twitter, Pinterest & Instagram – Key user demographics from recently released Pew research. READ MORE

2. How Nonprofits Should Be Using Content to Emphasize Donor Impact –  Practical suggestions for tapping in to the power of digital storytelling to nurture and grow donor relationships.  READ MORE

3. Marketing in the Moment – Full video of Expion’s SXSW real-time marketing panel featuring the brand and agency team behind Oreo’s social media success, including the now famous Superbowl tweets. READ MORE

4. The Evolution of Social Business: Six Stages of Social Business Transformation – In this new Altimeter Group report, Charlene Li and Brian Solis identify the most important criteria for a successful social business strategy and discuss six distinct stages of social business maturity, each with unique risks and opportunities. READ MORE

5. Building Brand Relevance by Rethinking the Content Creation Process – 360i discuss how brands can rethink their content creation process to be better, faster, more relevant cultural conversationalists.  READ MORE

6. Good News Beats Bad on Social Networks – Bad news sells…. But according to this new research the rules change on social networks. Where news spreads via personal networks not mass media, good news tends to spread both faster and farther. READ MORE

7. Five Steps to Leading the Social Pack  – Spredfast share insights from a private roundtable they hosted in the midst of SXSW, bringing together social leaders from Altimeter Group, AT&T, LinkedIn, REI, Spredfast and Whole Foods, for a more intimate discussion on themes and focus areas for the “fittest” social brands.   READ MORE

8. Are We, Social Media Professionals, Destroying Social Media? – Citibank SVP of Social Media, Frank Eliason, discusses the challenge faced by brands in being part of a social media community and participating in a way that doesn’t interfere with or detract from individual user experience.  READ MORE

Bonus: Social: IRL interviews Frank Eliason – In this latest interview in the Smart Social series, Frank shares the backstory of how @ComcastCares came about and social customer service was born, and goes on to discuss human connections vs. brand messaging in the social space. Video interview with audio podcast available through SoundCloud and iTunes.  READ MORE

9. Big Data Insights –  Big data allows companies to identify trends, target customers more efficiently, run predictive analysis, and grasp big concepts and insight just waiting to be discovered. According to new research highlighted in the Spiral16 blog, companies are taking more advantage than ever of the opportunities that analyzing big data provides them to grow their businesses, with marketing, sales and customer service ranking as the top three areas driving demand.  READ MORE

Bonus: Pivot Conference “Big Data Month” -Describing big data as “the new oil for a social era,” Pivot has set aside a full month to discuss and explore all things big data related, with valuable new content being added to their blog throughout the month.  READ MORE

10. Why “More” Might Not Always Be “Better” In Brand Advocacy – We tend to assume that moving as many people as possible toward advocacy is always best. But it is possible there are markets or categories where it isn’t even feasible to move people along a path of enthusiasm or advocacy. One way to assess the potential is by examining a simple but powerful social influence on a person’s enthusiasm toward a brand that no amount of marketing or persuasion can sway. That influence is a person’s self-identity, and unfortunately its role is rarely considered when developing strategy.  READ MORE

Connect with Social: IRL – While many of you are connected with us on Facebook and Twitter, you can also find us on Pinterest and Google+, and join our Facebook Group exclusively for NonprofitsJust added: SoundCloud and iTunes.

Links include content identified as being from our sponsors Spredfast, Expion, and Spiral16. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community.

Top Ten Social Media Links and Resources and Upcoming Social Media Events

Top TenWe’re pleased to share our latest “Top Ten” social media links and resources.

Scroll down for upcoming events Social: IRL is hosting or supporting.

If you would like additional resources sent direct to your inbox, you can subscribe to our free email newsletter.

Top Ten Links:

1. Digital Trends Impacting the PR Industry in 2013 – Metrics, mobile, data mining, socialized customer service, and more. Valuable insights from Citi’s Frank Eliason.  READ MORE

2. The Oreo Superbowl Tweet: Why it Worked – We’re all very familiar with the Twitter success Oreo had during the Superbowl.  In this post, “The Brand Builder” Olivier Blanchard discusses four interwoven reasons that made the success possible – velocity, relevance, wit and execution.  READ MORE

3. Forget About Social Media for a Moment. What’s Your Mobile Strategy? – Who on your team is thinking about designing mobile experiences? How is mobile tied to the overall digital strategy? How is social and mobile complementing your web strategy? More importantly, how are people connecting or attempting to connect with you and how would they define the experience? Brian Solis poses important questions on whether your web & mobile strategies meet the needs & expectations of your connected customers.  READ MORE

4. How to Post Instagram Photos to a Facebook Page – If you’re a Page Administrator, sharing Instagram photos to your Facebook Page rather than your personal profile is easy, but an often overlooked feature. This quick tip shows you how to set Instagram to share with any of your Pages.  READ MORE

BONUS: Pinterest Quick Tip – Instantly discover everything pinned from your site.  READ MORE

5. The Social Business Textbook: A Valuable New Resource for Social Communications Professionals – While social continues to grow and change, there are foundational concepts and best practices that all social practitioners should know and understand. Spredfast created this comprehensive 45 page textbook to be a resource that helps bring members of growing social teams up to speed and serves as the go-to primer on the main elements of social programs for those already in the industry. In addition to providing a strategic discussion of each social topic, they include models to visualize each concept, action items to make concepts practicable, and brand examples to show each element in action.  READ MORE

6. What is Your 2013 Content Marketing Strategy? – Edelman’s Michael Brito discusses “The Creative Newsroom” and why your content marketing strategy should help evolve your brand into thinking more like a media company.  READ MORE

7. Social Media’s Impact on the Food Industry – It’s hard to imagine an area of human experience more innately social than food. We choose food collectively, eat it collectively, and then talk about it obsessively. During the month of February, Pivot Conference are exploring the impact of social media on the food industry, with key brands such as Coca Cola, Tropicana, and McDonalds sharing their views on how social has impacted their customer outreach, product development, even how they operate their businesses.  READ MORE

8. Ten Qualities of an Effective Community Manager – Being a quality community manager goes beyond having the knowledge and background to use social networks. Here are 10 qualities an effective community manager should possess, according to professionals who work within social media and community today.  READ MORE

Bonus: A Collection of Community Management Advice – Marketwire and The Community Manager asked community managers about what they do, how they do it, and where they see the future of community management going. They received more than 600 responses and compiled the top thoughts, tips and advice into this eBook.  READ MORE

9. Find Your Marketing North Star With Social Media Monitoring – Marketers are continually challenged with finding ways to measure their social media programs and digital marketing campaigns. A key challenge – business metrics are financial, while web metrics are NOT. The trick is to correlate the two in a meaningful way.  READ MORE

10. Social Business and Strategy Insights from Altimeter Group’s Charlene Li and Brian Solis (Video interviews)

Full video of the interview Social: IRL conducted with Altimeter Group analyst and Engage! and The End of Business as Usual author, Brian Solis, during the January SMCKC breakfast. In its entirety, the conversation runs for close to an hour, during which time Brian shares many valuable social business insights, as well as more personal insights and backstory.  VIEW VIDEO

Interview with Altimeter Group founder and Open Leadership and Groundswell author, Charlene Li, during the recent #Expion13 Social Business Summit. Charlene shares valuable social business insights and discusses social media strategy vs. tactics, the importance of listening as a foundation for social activity, and ROI vs. business impacts.  VIEW VIDEO

Bonus “Smart Social” Insights from #Expion13 – Visit Expion’s blog for a copy of Charlene’s presentation and insights from many other speakers and attendees.  READ MORE

 Connect with Social: IRL – While many of you are connected with us on Facebook and Twitter, you can also find us on Pinterest and Google+, and join our Facebook Groups for Nonprofits and for Kansas Educators.

Upcoming Social Media Events:

State of Now / 140 Conference – Des Moines, IA: Social: IRL is pleased to be a sponsor of the 2013 State of Now Conference in Des Moines. Local organizer Deb Brown will be announcing details soon. Meantime, save the date – Thursday, April 18..

Links include content identified as being from our sponsors Spredfast, Expion, and Spiral16. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community.

The Social Business Textbook: A Valuable New Resource for Social Communications Professionals

Today, we share a guest post by Jordan Slabaugh, Director of Social Media at Social: IRL sponsor, Spredfast. We are grateful to Spredfast and each of our sponsors for their support, and enjoy sharing valuable resources they provide, such as this Social Business Textbook.  While social continues to grow and change, there are foundational concepts and best practices that all social practitioners should know and understand. Spredfast created this comprehensive 45 page textbook to be a resource that helps bring members of growing social teams up to speed and the go-to primer on the main elements of social programs for those already in the industry. In addition to providing a strategic discussion of each social topic, they include models to visualize each concept, brand action items to make concepts practicable, and brand examples to show each element in action. 

Spredfast Social Business TextbookThe world of social communications is exhilarating.  As consumers, social media offers us the ability to connect with brands, products, and topics we care most about. And for brands, social media has blown open the proverbial company doors to meet the communication expectations of these consumers, leaving seemingly endless opportunities to connect with, engage, and delight social customers.

In a rapidly evolving communication space, social professionals have had to become scholars of sorts, studying up on social business practices with one-off resources and examples. But now that social business is an established field, we at Spredfast saw the need for a foundational resource to serve as a primary guide for members of ever-increasing social teams, and an expansion of the fundamentals for those of us already in the field. And with that, we’re excited to introduce the Social Business Textbook.

For some social brands, identifying the keys to social business success can feel like gumshoeing it in a complicated mystery novel. But what if these practices were presented in familiar terms, like primary school subjects, to make them more relatable? We set out to standardize social concepts to help brands get back to basics.

What made it into the syllabus?

 Spredfast Social History conceptHistory [Social Listening]: Concerted listening efforts focused on the people, conversations, and relevant activity about your brand to yield valuable insights to understand past events, inform current decisions, and improve future outcomes.

 Government [Social Organization & Governance]: Combatting brand anarchy by defining internal structure and ensuring the right rules and guidance are in place to protect both the brand itself and the people behind the social activity.

Music [Orchestration]: Orchestrating multiple people having multiple conversations across multiple social media accounts and networks on behalf of your brand with planned workflows, approval paths, and coordinated content distribution.

Math [Measurement]: Embracing the measurement of social media metrics to perform goal-oriented analysis of social program performance.

 

English [Creating Social Content:] Creating and curating great content for social media distribution to increase engagement and action, and conversing with customers in ways that create value for your network and drive business outcomes.

Social Studies [Segmentation and Targeting Social Audiences]: Segmenting audiences based on demographic and technographic data provided by social networks and targeting tailored messages to individual segments.

Student Council [Social Engagement & Community]: Creating meaningful experiences on social channels that engage audiences, inspire action, and build brand awareness and loyalty.

Chemistry [Paid/Owned/Earned]: Combining owned assets with earned audience interactions and paid advertising to optimize social efforts and business impact.

 

“Example is the school of mankind, and they will learn at no other.” – Edmund Burke

The most insightful and applicable textbooks don’t just present concepts and theories – they show them in action. You may understand as a brand that engagement increases loyalty, but what does that look like? And who can you learn from? From the successful social initiatives of brands like REI and its engaging “REI 1440 Project” campaign to the stellar mathematical measurement efforts AT&T has implemented, the Social Business Textbook takes strategy and highlights what it looks like in practice.

“If I have seen further it is by standing on the shoulders of giants.” – Isaac Newton

A glance at any scholarly work will show multiple sources, citations, and perspectives of subject matter experts. With so many great minds leading discussion and research around social media innovation and success, we realized that hearing from people like David ArmanoJeremiah OwyangJay BaerMichael BritoAnn HandleyChuck HemannBrian Solis and Rebecca Lieb in their own words provides powerful support to concepts presented in Textbook. We sought out some of the most insightful thoughts and guidance published by our favorite thought leaders and included them in the Social Business Textbook to provide additional perspective from leading scholars of social.

“A little knowledge that acts is worth infinitely more than much knowledge that is idle.” – Khalil Gibran

While putting together Textbook, we asked: “what are words without action?” Combining the strategy behind imperative social business subjects with real world applications, each chapter presents actionable steps for brands to begin, mature, or optimize their social programs.

From our classroom to yours, we hope the Social Business Textbook will help kickstart [or grow] great social activities in your organization.

 

Click here to download your free copy of the Social Business Textbook.

Top Ten Social Media Links and Resources and Upcoming Social Media Events

Top TenWe’re pleased to share our latest “Top Ten” social media links and resources.

Scroll down for upcoming events Social: IRL is hosting or supporting.

If you would like additional resources sent direct to your inbox, you can subscribe to our free email newsletter.

Top Ten Links:

1. Customers Reveal All: Why Brands Need to Pay Attention to Social Media – New study highlights how “brand connected consumers” are using social media to engage with brands, the power of these consumers to influence reputation and drive sales, and the significance of brand response via social channels.  READ MORE

2. What Happens Every 60 Seconds In Social Media? – Did you know that each and every minute an average of 347,000 tweets are sent, 1.87 million Facebook Likes are generated, 4,320 minutes of video are uploaded to YouTube, and 3,472 images are posted to Instagram. This infographic takes a closer look at what happens every sixty seconds across key social networks. READ MORE

3. The State of Social Marketing 2012-2013 -Valuable insights in this new report released by The Pivot Conference. Each year, Pivot takes the pulse of professionals leading social initiatives for major organizations to see their current attitudes and to get a sense of what will impel their decisions in the year ahead. READ MORE

4. 13 Resources to Help Brands “Stay Social” in 2013 – Great collection of whitepapers, webinars, guides & reports from Spredfast, covering social business strategy, social marketing, consumer engagement, brand insights, and more. READ MORE

5. 12 Principles for Responding to Negative Online Comments – A good set of guidelines for handling difficult or negative questions and statements on the social web.  READ MORE

6. What Your Business Needs to Know About Facebook’s EdgeRank – Whether you’re leading a paid, earned, or owned strategy, making informed decisions about goals and proper metrics starts with knowing the real challenges and opportunities. In this post, Brian Solis addresses recent controversy around changes to Facebook EdgeRank and its impact on post reach, and provides a good summary of how EdgeRank actually works. READ MORE

7. Three Corporate Social Media Trends That Should Die in 2013 – Forcing Facebook users to spam their friends in order to participate in sweepstakes or deals, holding charities hostage in return for Facebook likes, pandering for meaningless engagements.  Augie Ray discusses three popular social media trends that would be better left for dead as we head in to the new year.  READ MORE

8. 2013 Social Media Predictions for Facebook, Google+, Pinterest and More– Rooted in experience of working with hundreds of brands and leading social platforms, Expion CEO Peter Heffring provides valuable insights with his 10 key predictions for the coming year.  READ MORE

9. Closing the Gap Between Social and ROI: Speaking the Language of Your CEO – Companies need to be able to prove that their social media efforts are paying off in a business sense. They need to be able to go beyond surface-value metrics and correlate their social media and web presence with tangible business metrics. The problem is that ROI is a financial metric and social media metrics are decidedly non-financial. So what approach do you take? READ MORE

10. The Meaning of Conversation in an Age of Information Overload – Twitter’s Ev Williams and Biz Stone in conversation with Charlie Rose as part of Fast Company’s Creative Conversations series. READ MORE

Connect with Social: IRL – While many of you are connected with us on Facebook and Twitter, you can also find us on Pinterest and Google+, and join our Facebook Groups for Nonprofits and for Kansas Educators.

Upcoming Social Media Events:.

“Behind the Brand” with KU Athletics: Join Social: IRL for this special evening at legendary Allen Fieldhouse on the University of Kansas campus. We’ll hear from the KU Athletics marketing department and learn how they use social and digital media to connect with fans. We’ll see behind the scenes at Allen Fieldhouse. Then we’ll experience game night as KU Women’s Basketball take on Iowa State. READ MORE

Links include content identified as being from our sponsors Spredfast, Expion, and Spiral16. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community.

“Social Giving” – The integral role of social media in fundraising and donations

To outline the growing popularity of social giving, MDG Advertising developed an in-depth infographic that covers the gifts, groups, and givers engaged in digital donations. From the most popular platforms and profitable tactics, to the growth of online movements and the rise of the crowdfunding culture, check out the following infographic to see how social giving is really paying off.

2012: It Was a Very Good Year for Social Giving [Infographic by MDG Advertising]

Infographicby MDG Advertising

The Science of Engagement

In this ‘always on’ world, where the demands on our attention have never been greater, what’s the secret to powerful engagement?

Weber Shandwick UK recently released The Science of Engagement, a new initiative built on the thinking from world-renowned academics from the fields of neuroscience, psychology and anthropology.

The Science of Engagement sheds new light on the fresh challenges and opportunities facing communicators and marketers in the digital era and suggests that a new approach must be found in the increasingly competitive quest for audience engagement.

Weber Shandwick collaborated with behavioral insights agency Canvas8 to produce The Science of Engagement report – an exploration into the true nature of engagement, what it means and what triggers it.  

The report incorporates:

  • Separate scientific perspectives on engagement from three world-leading scientists from the fields of neuroscience, psychology and anthropology.
  • An overview of the ten principles of engagement – the “parameters for effective engagement.”
  • 19 elements of engagement – the personal motivators that drive people to engage.

To learn how to build effective and powerful campaigns in the modern engagement era, Weber Shandwick also developed a number of guidelines and tools, published in an accompanying white paper, including:

  • 38 definitive drivers of engagement: coordinates that will help communicators and marketers build cut-through campaigns in an increasingly competitive environment.
  • A diagnostic model that enables brands and businesses to build their own engagement footprints, highlighting the critical drivers for their markets and enabling them to understand how their brand, reputation or issue of interest compares against their competitive set.
  • A ‘Total Engagement Map’ which flags the six dimensions that brands and businesses need to consider as they seek to develop engaging campaigns.

The report and white paper offer valuable guidance and insights and are available for free download at the Science of Engagement website. 

Social Customer Service – The Next Competitive Battleground

Today’s connected and empowered consumer expects more from from companies. Customer service is no longer just about how fast a business responds to a customer, but how well.

  • 17% of customers will leave a business after  a single customer service blunder. 40% will leave after a second mistake, and 27% after a third issue. That’s some 85% of business that stands to be lost due to customer service issues.
  • 59% of customers will switch brands to get better customer service.
  • 73% of customers have spent more with a brand with a history of good customer service.

The connected consumer is a social consumer. Both good and bad experiences are shared across online networks. Customers are reaching out to businesses via social media as an increasingly preferred customer service channel.

To effectively compete, businesses need to realign their technologies and their cultures around the customer. Companies that fail to do so will not only shed marketshare, but place the survival of their business at risk.

These, and other valuable insights on the changing face of customer service, are included in this infographic recently released by Bluewolf.

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Source: Bluewolf. View in full size on Bluewolf’s website.

Amplifying a message to an exponentially larger audience

Just how effective can social media be at amplifying a message?

The 2012 South by Southwest Interactive festival offers another great example of how, with the right message and audience buy-in, a relatively small group can leverage social media channels to amplify that message to an exponentially larger audience.

Our friends at Spredfast (a Social: IRL sponsor) had the honor of serving as the official social media management system for SXSWi.  They created the infographic you’ll see below, “Small Flock, Big Social Reach.”

The infographic highlights how in the first two days of SXSWi, 100,682 users generated a total of 224,302 event related Tweets, that reached a potential audience of some 341,723,790 users on Twitter.

To put it in perspective: A group of just over 100,000 users potentially reached some 65% of all Twitter users. To get the same number of impressions via Google AdSense that SXSWi got via Twitter would cost an estimated $2.5 million.

The infographic also provides interesting insights on exactly who was tweeting about SXSWi, and where from. You can read more about that and the implications of what’s revealed by visiting the Spredfast blog.