Preparing for Twitter’s New Layout

Guest post by Courtney Doman, Digital Marketing Manager at Social: IRL sponsor, Spredfast.  Originally posted in the Spredfast blog.

Twitter recently started rolling out its new look for desktop. Initial feedback is all over the map from high praise (“stunning visual format!”) to skepticism (“Haven’t I seen this before?”)  It’s only natural to have an opinion about the new look, but getting hung up on specific changes is for the birds. Smart social marketers are already thinking about how to make the most out of their renovated real estate.

Here are five things you can do to make the most of Twitter’s new layout:

1. Update your profile picture

The aspect ratio of you profile picture hasn’t changed; it’s still a square. But things are getting much bigger in the new layout. Upload a 400x400px image to ensure that your profile picture looks great in the timeline and the new larger format profile picture at the top right hand of your profile page.

2. Add a new header image

This one will bum out the clever people and brands that had a “picture-in-picture” thing going on with their profile picture overlaying the header image.  In the new layout, the profile image is left of center and only overlaps a small portion of the cover photo (okay, even we’ll admit, this is quite similar to Facebook.)

This frees up a broad swath at the top of your profile to share an image that tells your brand story. Look at the two different stories told by Chobani and the New Zealand All Blacks. Two very different, but equally compelling messages, conveyed with a single image.

New Twitter Header Images

3. Pin an important tweet to the top of your profile page

With (well over) 5,700 tweets per second being published every day on Twitter, it’s easy to wonder whether your brand’s message is being swept away in the mad currents of your followers’ Twitter streams.  Now, if you have an important message to convey, you can pin a tweet to the top of your brand page so that it’s the first tweet a visitor will read.

Quick tip: don’t use this space to introduce your brand- that’s what your bio is for. Use it to communicate timely information like details of an upcoming sale, a match or episode specific hashtag to enhance a second-screen experience, or an important cause your brand is supporting.

4. Take advantage of new photo sharing features

Before rolling out these new desktop updates, Twitter announced social enhancements to photo sharing via mobile. You can share up to four images in a single tweet and tag up to ten people in a photo. All without taking up any more of those precious 140 characters. While these updates only affect mobile publishing, you can still view tweets with multiple pictures and photo tags from any device.

How can your brand use these features? Think about events like new store openings, or tab your design department to create a diptych, triptych, or tetraptych (we had to google that last one) where each individual image, as well as the collective collage tells a story. Michelle Obama used this feature to share photos from her recent trip to China.

 

5. Think about your audience(s)

While your brand may have an established presence and following on Twitter, remember that many of these changes have been motivated by Twitter’s desire to draw new users to the network. This is great for brands seeking to engage and invite more people to participate in their social community and experiences. Understand your audience and share content that will engage your community, new members and old alike.

6.  Remember, a lot of your audience is mobile

76% in fact.  These changes to the profile page currently only affect desktop views. Keep an eye out for how these updates may potentially impact mobile use, but for now, don’t take your eye of the ball in optimizing tweets for on-the-go consumption.

Are you looking forward to the new visual layout? To help you get started, we’ve created a cheat sheet to make the most of your visual timeline:

Twitter Layout

Top Ten Social Media Resources

Top TenWe’re pleased to share our latest “top ten” collection of social media resources – a carefully curated list featuring a valuable mix of tools and checklists, practical guides, and insights and case studies from leading industry pros.

If you would like additional resources sent direct to your inbox every other week, you can subscribe to our free email newsletter.

Top Ten Resources:

1. Facebook Marketing Goals for 2014 – Now more than ever, success in Facebook marketing takes strategic planning and execution, and a working understanding of the many tools and resources Facebook makes available. In this post, Jon Loomer does a great job in identifying, outlining and explaining 14 key Facebook marketing goals for the new year. A great resource. >> READ MORE

2. Three Questions to Answer Before Your Social Media Campaign Launch –  What is the objective of this campaign, what are my key performance indicators, what does success look like? This post from Ignite Social Media provides a valuable walkthrough of these three important questions you should ask and answer before launching any new campaign.  >> READ MORE 

3. The Social Experience: 12 Leading Brands & Visionaries Explore the Elements of Great Social Programs – Social media leads from Whole Foods, RadioShack, Caterpillar, ARAMARK, HomeAway.com, and industry pros such as Jay Baer and Ann Handley provide valuable insights in this free e-book from Social: IRL partner, Spredfast. A highly recommended download covering issues such as content marketing, building engaged communities, social customer care, and converged media strategies.  >> READ MORE

4. Ten Tips for Reputation and Crisis Management in the Digital World – In the online era, it becomes critical for businesses of any size to have a social media crisis management plan – or even better, a crisis prevention plan. In this post, Ekaterina Walter discusses some key ways to avoid social media disasters, prevent them from escalating, or even to handle things if everything goes sideways. >> READ MORE

5. Influencer Outreach and Employee Advocacy – One of Social: IRL’s most popular interviews from 2013, features our in-depth discussion with Walmart’s Senior Director of Digital Communications, Chad Mitchell. Chad shares valuable insights on creating meaningful influencer relationships and outcomes. He also discusses the power of employee advocacy and steps Walmart is embarking on to engage, activate and empower their associates.  >> READ MORE

6. Digital Transformation and Disruptive Trends: What to Watch in 2014 – As we’ve headed in to the new year we’ve been bombarded with the typical “predictions posts.” Two we would recommend come from Altimeter’s Brian Solis and Charlene Li.

In his post, Brian shares his agenda for 2014, with some key issues around social business, customer experience and digital transformation. >> READ MORE 

In her post, Charlene discusses disruptive trends she is watching in 2014, and shares thoughts on the implications for organizations and actions they should take. >> READ MORE

7. Social Pros 100th Episode  – Convince & Convert President and Youtility author Jay Baer, recently celebrated the 100th episode of his popular Social Pros podcast. This 50 minute Google Hangout features great conversation and valuable insights from Jay and special guests including Brad Walters from Lowe’s, Jessica Gioglio from Dunkin Donuts, Vanessa Sain-Dieguez from Hilton Hotels, and more. Highly recommended viewing.  >> VIEW VIDEO

8. Digital Marketing Lessons Nonprofits Can Learn from charity: water –  charity: water, a nonprofit that brings clean and safe drinking water to people in developing nations, is leading the way when it comes to redefining nonprofit marketing; they are exceptional at inbound marketing, focusing on creating powerful content to inspire people to join their cause. This post from Beth Kanter’s blog shares nine valuable marketing lessons from charity: water that other nonprofits (or really any business) can take and apply in their own organization. >> READ MORE

9. Building an Audience-Centric Content Distribution Strategy  –  To fully harness the power of content distribution, brands should shift from serving internal executives with branded key messages to serving journalists, influencers and advocates with relevant information focused on the end reader. >> READ MORE

10. Monitoring and Measuring Social Media: A Practical Guide – Eight practical applications for social media monitoring are highlighted (with examples for each) in this presentation from Social: IRL partner, Sprial16. Applications include competitive intelligence, industry research, market research, lead generation, customer service, crisis management, and campaign monitoring.  >> READ MORE

Nonprofit Solutions Conference: Get Ignited, Create Impact, Be Inspired.

Social: IRL has been proud to invest in the regional nonprofit community, working with a group of sponsors and partners to host an ongoing series of social media for nonprofits workshops. To date over 800 nonprofits have participated in this free training opportunity.

A valued partner in hosting workshop events in the Kansas City area has been Nonprofit Connect, a membership organization that links the nonprofit community to education, resources and networking, so organizations can more effectively achieve their missions.

Nonprofit Solutions ConferenceOctober 21-22, Nonprofit Connect will host their annual Nonprofit Solutions Conference. This two-day conference designed specifically for the nonprofit sector, offers a valuable opportunity to learn alongside passionate nonprofit professionals and community leaders who are looking for new ways to advance their missions and bring about change. The conference theme sums up today’s current nonprofit needs… get ignited, create impact, be inspired.

Being familiar with many of the speakers on the two day agenda, and with the agenda covering many issues critical to continued growth and future success of nonprofit organizations, we highly recommend this opportunity to the many nonprofits we have connected with through our own workshop series, and to all nonprofits in the Midwest region.

To view the full event agenda and lineup of speakers and experts, visit the event website. Register using enter discount code “NoSoCo-Feehan” and save $50.

Top Ten Social Media Links and Resources

Top TenWe’re pleased to share our latest “Top Ten” social media links and resources.

If you would like additional resources sent direct to your inbox, you can subscribe to our free email newsletter.

Top Ten Links:.

1. The Truth About Kids and Social Media – According to a recent study, 78% of parents helped create their children’s Facebook pages, and 7.5 million users are under the age of 13. The way our kids use social today will shape their future. It’s time for everyone to get educated on how – and how not – to live online.  READ MORE

2. The Power of a Six Second Vine –  How UK nonprofit Kids Company used Vine to send a powerful message in their mission to stop child neglect.  READ MORE.  How Lowes use Vine to share valuable home improvement tips.  READ MORE

3. Building a Responsive Content Marketing Model – Edelman’s David Armano on the move from linear to responsive marketing, and the need for an agile & adaptive marketing mindset. READ MORE

4. Using Social Media for Improved Parent Communication and Enriched Student Learning – Social: IRL interviews Eudora Kansas School District, who overcame concerns about the risks of introducing social media in schools and developed a highly successful social media program. READ MORE

5. Marketing Your Brand on Google Plus – The latest addition to Spredfast’s excellent (and free) on-demand webinar series features Jamie Herther from Google Plus and Desair Brown from USA Today. The series of webinars features many leaders from the social business space and covers important issues such as social brand engagement, social content, and effective process for social business.  READ MORE

6. Change Agents:  How Senior Marketers are Approaching the Shifting Consumer Landscape – A week-long series of videos from 360i addressing issues such as the role of brand today, social, mobile, disruption, and innovation. Valuable insights from top brands and senior marketers. READ MORE

7. The Next Phase of Social Business: The Collaborative Economy  – The collaborative economy is on the rise and the disruptive impacts to brands are high. Driven by social and economic factors, and empowered by social media and technology, consumers can now buy and trade among themselves, often without purchasing directly from the brands. Corporations who don’t pay attention to this trend are leaving themselves in a state of risk as technology and society continue to quickly innovate. Altimeter Group’s Jeremiah Owyang is at the forefront of those exploring this key trend. We highly recommend his ongoing posts and research on the subject. READ MORE

8. The Power of Microcontent and Marketing in the Moment –  Three key takeaways from a recent Internet Week NYC panel featuring the VP of Global Media and Consumer Engagement for Mondelez International (Oreo), President of leading digital agency 360i, and Chief Innovation Officer for social software company Expion.  READ MORE

9. Social Media Doesn’t Create a Crisis – Companies Do –  Type the term “social media crisis” into Google, you’ll receive about 1.7 million results, including dozens of high profile examples of a social media crisis, where a business has come under heavy fire online on their own social channels, as well as blog posts and social updates elsewhere. But while it’s true that social media amplifies a crisis when it happens, it doesn’t actually create the crisis – the company does. READ MORE

10. Why More Social Data Isn’t Always Better – Spiral16 offer a valuable reminder that more data is never a substitute for relevant data. Often times a smaller, more focused data set offers the best opportunity for takeaways and future planning.  READ MORE

Connect with Social: IRL – While many of you are connected with us on Facebook and Twitter, you can also find us on Pinterest and Google+, and join our Facebook Group exclusively for Nonprofits.  Just added: SoundCloud and iTunes.

Links include content identified as being from our sponsors Spredfast, Expion, and Spiral16. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community.

Top Ten Social Media Links and Resources

Top TenWe’re pleased to share our latest “Top Ten” social media links and resources.

If you would like additional resources sent direct to your inbox, you can subscribe to our free email newsletter.

Top Ten Links:

1. Updated User Demographics for Facebook, Twitter, Pinterest & Instagram – Key user demographics from recently released Pew research. READ MORE

2. How Nonprofits Should Be Using Content to Emphasize Donor Impact –  Practical suggestions for tapping in to the power of digital storytelling to nurture and grow donor relationships.  READ MORE

3. Marketing in the Moment – Full video of Expion’s SXSW real-time marketing panel featuring the brand and agency team behind Oreo’s social media success, including the now famous Superbowl tweets. READ MORE

4. The Evolution of Social Business: Six Stages of Social Business Transformation – In this new Altimeter Group report, Charlene Li and Brian Solis identify the most important criteria for a successful social business strategy and discuss six distinct stages of social business maturity, each with unique risks and opportunities. READ MORE

5. Building Brand Relevance by Rethinking the Content Creation Process – 360i discuss how brands can rethink their content creation process to be better, faster, more relevant cultural conversationalists.  READ MORE

6. Good News Beats Bad on Social Networks – Bad news sells…. But according to this new research the rules change on social networks. Where news spreads via personal networks not mass media, good news tends to spread both faster and farther. READ MORE

7. Five Steps to Leading the Social Pack  – Spredfast share insights from a private roundtable they hosted in the midst of SXSW, bringing together social leaders from Altimeter Group, AT&T, LinkedIn, REI, Spredfast and Whole Foods, for a more intimate discussion on themes and focus areas for the “fittest” social brands.   READ MORE

8. Are We, Social Media Professionals, Destroying Social Media? – Citibank SVP of Social Media, Frank Eliason, discusses the challenge faced by brands in being part of a social media community and participating in a way that doesn’t interfere with or detract from individual user experience.  READ MORE

Bonus: Social: IRL interviews Frank Eliason – In this latest interview in the Smart Social series, Frank shares the backstory of how @ComcastCares came about and social customer service was born, and goes on to discuss human connections vs. brand messaging in the social space. Video interview with audio podcast available through SoundCloud and iTunes.  READ MORE

9. Big Data Insights –  Big data allows companies to identify trends, target customers more efficiently, run predictive analysis, and grasp big concepts and insight just waiting to be discovered. According to new research highlighted in the Spiral16 blog, companies are taking more advantage than ever of the opportunities that analyzing big data provides them to grow their businesses, with marketing, sales and customer service ranking as the top three areas driving demand.  READ MORE

Bonus: Pivot Conference “Big Data Month” -Describing big data as “the new oil for a social era,” Pivot has set aside a full month to discuss and explore all things big data related, with valuable new content being added to their blog throughout the month.  READ MORE

10. Why “More” Might Not Always Be “Better” In Brand Advocacy – We tend to assume that moving as many people as possible toward advocacy is always best. But it is possible there are markets or categories where it isn’t even feasible to move people along a path of enthusiasm or advocacy. One way to assess the potential is by examining a simple but powerful social influence on a person’s enthusiasm toward a brand that no amount of marketing or persuasion can sway. That influence is a person’s self-identity, and unfortunately its role is rarely considered when developing strategy.  READ MORE

Connect with Social: IRL – While many of you are connected with us on Facebook and Twitter, you can also find us on Pinterest and Google+, and join our Facebook Group exclusively for NonprofitsJust added: SoundCloud and iTunes.

Links include content identified as being from our sponsors Spredfast, Expion, and Spiral16. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community.

Top Ten Social Media Links and Resources and Upcoming Social Media Events

Top TenWe’re pleased to share our latest “Top Ten” social media links and resources.

Scroll down for upcoming events Social: IRL is hosting or supporting.

If you would like additional resources sent direct to your inbox, you can subscribe to our free email newsletter.

Top Ten Links:

1. Digital Trends Impacting the PR Industry in 2013 – Metrics, mobile, data mining, socialized customer service, and more. Valuable insights from Citi’s Frank Eliason.  READ MORE

2. The Oreo Superbowl Tweet: Why it Worked – We’re all very familiar with the Twitter success Oreo had during the Superbowl.  In this post, “The Brand Builder” Olivier Blanchard discusses four interwoven reasons that made the success possible – velocity, relevance, wit and execution.  READ MORE

3. Forget About Social Media for a Moment. What’s Your Mobile Strategy? – Who on your team is thinking about designing mobile experiences? How is mobile tied to the overall digital strategy? How is social and mobile complementing your web strategy? More importantly, how are people connecting or attempting to connect with you and how would they define the experience? Brian Solis poses important questions on whether your web & mobile strategies meet the needs & expectations of your connected customers.  READ MORE

4. How to Post Instagram Photos to a Facebook Page – If you’re a Page Administrator, sharing Instagram photos to your Facebook Page rather than your personal profile is easy, but an often overlooked feature. This quick tip shows you how to set Instagram to share with any of your Pages.  READ MORE

BONUS: Pinterest Quick Tip – Instantly discover everything pinned from your site.  READ MORE

5. The Social Business Textbook: A Valuable New Resource for Social Communications Professionals – While social continues to grow and change, there are foundational concepts and best practices that all social practitioners should know and understand. Spredfast created this comprehensive 45 page textbook to be a resource that helps bring members of growing social teams up to speed and serves as the go-to primer on the main elements of social programs for those already in the industry. In addition to providing a strategic discussion of each social topic, they include models to visualize each concept, action items to make concepts practicable, and brand examples to show each element in action.  READ MORE

6. What is Your 2013 Content Marketing Strategy? – Edelman’s Michael Brito discusses “The Creative Newsroom” and why your content marketing strategy should help evolve your brand into thinking more like a media company.  READ MORE

7. Social Media’s Impact on the Food Industry – It’s hard to imagine an area of human experience more innately social than food. We choose food collectively, eat it collectively, and then talk about it obsessively. During the month of February, Pivot Conference are exploring the impact of social media on the food industry, with key brands such as Coca Cola, Tropicana, and McDonalds sharing their views on how social has impacted their customer outreach, product development, even how they operate their businesses.  READ MORE

8. Ten Qualities of an Effective Community Manager – Being a quality community manager goes beyond having the knowledge and background to use social networks. Here are 10 qualities an effective community manager should possess, according to professionals who work within social media and community today.  READ MORE

Bonus: A Collection of Community Management Advice – Marketwire and The Community Manager asked community managers about what they do, how they do it, and where they see the future of community management going. They received more than 600 responses and compiled the top thoughts, tips and advice into this eBook.  READ MORE

9. Find Your Marketing North Star With Social Media Monitoring – Marketers are continually challenged with finding ways to measure their social media programs and digital marketing campaigns. A key challenge – business metrics are financial, while web metrics are NOT. The trick is to correlate the two in a meaningful way.  READ MORE

10. Social Business and Strategy Insights from Altimeter Group’s Charlene Li and Brian Solis (Video interviews)

Full video of the interview Social: IRL conducted with Altimeter Group analyst and Engage! and The End of Business as Usual author, Brian Solis, during the January SMCKC breakfast. In its entirety, the conversation runs for close to an hour, during which time Brian shares many valuable social business insights, as well as more personal insights and backstory.  VIEW VIDEO

Interview with Altimeter Group founder and Open Leadership and Groundswell author, Charlene Li, during the recent #Expion13 Social Business Summit. Charlene shares valuable social business insights and discusses social media strategy vs. tactics, the importance of listening as a foundation for social activity, and ROI vs. business impacts.  VIEW VIDEO

Bonus “Smart Social” Insights from #Expion13 – Visit Expion’s blog for a copy of Charlene’s presentation and insights from many other speakers and attendees.  READ MORE

 Connect with Social: IRL – While many of you are connected with us on Facebook and Twitter, you can also find us on Pinterest and Google+, and join our Facebook Groups for Nonprofits and for Kansas Educators.

Upcoming Social Media Events:

State of Now / 140 Conference – Des Moines, IA: Social: IRL is pleased to be a sponsor of the 2013 State of Now Conference in Des Moines. Local organizer Deb Brown will be announcing details soon. Meantime, save the date – Thursday, April 18..

Links include content identified as being from our sponsors Spredfast, Expion, and Spiral16. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community.

The Social Business Textbook: A Valuable New Resource for Social Communications Professionals

Today, we share a guest post by Jordan Slabaugh, Director of Social Media at Social: IRL sponsor, Spredfast. We are grateful to Spredfast and each of our sponsors for their support, and enjoy sharing valuable resources they provide, such as this Social Business Textbook.  While social continues to grow and change, there are foundational concepts and best practices that all social practitioners should know and understand. Spredfast created this comprehensive 45 page textbook to be a resource that helps bring members of growing social teams up to speed and the go-to primer on the main elements of social programs for those already in the industry. In addition to providing a strategic discussion of each social topic, they include models to visualize each concept, brand action items to make concepts practicable, and brand examples to show each element in action. 

Spredfast Social Business TextbookThe world of social communications is exhilarating.  As consumers, social media offers us the ability to connect with brands, products, and topics we care most about. And for brands, social media has blown open the proverbial company doors to meet the communication expectations of these consumers, leaving seemingly endless opportunities to connect with, engage, and delight social customers.

In a rapidly evolving communication space, social professionals have had to become scholars of sorts, studying up on social business practices with one-off resources and examples. But now that social business is an established field, we at Spredfast saw the need for a foundational resource to serve as a primary guide for members of ever-increasing social teams, and an expansion of the fundamentals for those of us already in the field. And with that, we’re excited to introduce the Social Business Textbook.

For some social brands, identifying the keys to social business success can feel like gumshoeing it in a complicated mystery novel. But what if these practices were presented in familiar terms, like primary school subjects, to make them more relatable? We set out to standardize social concepts to help brands get back to basics.

What made it into the syllabus?

 Spredfast Social History conceptHistory [Social Listening]: Concerted listening efforts focused on the people, conversations, and relevant activity about your brand to yield valuable insights to understand past events, inform current decisions, and improve future outcomes.

 Government [Social Organization & Governance]: Combatting brand anarchy by defining internal structure and ensuring the right rules and guidance are in place to protect both the brand itself and the people behind the social activity.

Music [Orchestration]: Orchestrating multiple people having multiple conversations across multiple social media accounts and networks on behalf of your brand with planned workflows, approval paths, and coordinated content distribution.

Math [Measurement]: Embracing the measurement of social media metrics to perform goal-oriented analysis of social program performance.

 

English [Creating Social Content:] Creating and curating great content for social media distribution to increase engagement and action, and conversing with customers in ways that create value for your network and drive business outcomes.

Social Studies [Segmentation and Targeting Social Audiences]: Segmenting audiences based on demographic and technographic data provided by social networks and targeting tailored messages to individual segments.

Student Council [Social Engagement & Community]: Creating meaningful experiences on social channels that engage audiences, inspire action, and build brand awareness and loyalty.

Chemistry [Paid/Owned/Earned]: Combining owned assets with earned audience interactions and paid advertising to optimize social efforts and business impact.

 

“Example is the school of mankind, and they will learn at no other.” – Edmund Burke

The most insightful and applicable textbooks don’t just present concepts and theories – they show them in action. You may understand as a brand that engagement increases loyalty, but what does that look like? And who can you learn from? From the successful social initiatives of brands like REI and its engaging “REI 1440 Project” campaign to the stellar mathematical measurement efforts AT&T has implemented, the Social Business Textbook takes strategy and highlights what it looks like in practice.

“If I have seen further it is by standing on the shoulders of giants.” – Isaac Newton

A glance at any scholarly work will show multiple sources, citations, and perspectives of subject matter experts. With so many great minds leading discussion and research around social media innovation and success, we realized that hearing from people like David ArmanoJeremiah OwyangJay BaerMichael BritoAnn HandleyChuck HemannBrian Solis and Rebecca Lieb in their own words provides powerful support to concepts presented in Textbook. We sought out some of the most insightful thoughts and guidance published by our favorite thought leaders and included them in the Social Business Textbook to provide additional perspective from leading scholars of social.

“A little knowledge that acts is worth infinitely more than much knowledge that is idle.” – Khalil Gibran

While putting together Textbook, we asked: “what are words without action?” Combining the strategy behind imperative social business subjects with real world applications, each chapter presents actionable steps for brands to begin, mature, or optimize their social programs.

From our classroom to yours, we hope the Social Business Textbook will help kickstart [or grow] great social activities in your organization.

 

Click here to download your free copy of the Social Business Textbook.

A Collection Of Community Management Advice

To commemorate Community Manager Appreciation Day on January 28, 2013, Marketwire and The Community Manager asked community managers about what they do, how they do it, and where they see the future of community management going. They received more than 600 responses and compiled the top thoughts, tips and advice into the eBook embedded below – a great resource full of valuable insights from a dedicated group of professionals, responsible for serving customers and defining brand experiences daily from the frontlines of digital engagement.

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Top Ten Social Media Links and Resources and Upcoming Social Media Events

Top TenWe’re pleased to share our latest “Top Ten” social media links and resources.

Scroll down for upcoming events Social: IRL is hosting or supporting.

If you would like additional resources sent direct to your inbox, you can subscribe to our free email newsletter.

Top Ten Links:

1. Customers Reveal All: Why Brands Need to Pay Attention to Social Media – New study highlights how “brand connected consumers” are using social media to engage with brands, the power of these consumers to influence reputation and drive sales, and the significance of brand response via social channels.  READ MORE

2. What Happens Every 60 Seconds In Social Media? – Did you know that each and every minute an average of 347,000 tweets are sent, 1.87 million Facebook Likes are generated, 4,320 minutes of video are uploaded to YouTube, and 3,472 images are posted to Instagram. This infographic takes a closer look at what happens every sixty seconds across key social networks. READ MORE

3. The State of Social Marketing 2012-2013 -Valuable insights in this new report released by The Pivot Conference. Each year, Pivot takes the pulse of professionals leading social initiatives for major organizations to see their current attitudes and to get a sense of what will impel their decisions in the year ahead. READ MORE

4. 13 Resources to Help Brands “Stay Social” in 2013 – Great collection of whitepapers, webinars, guides & reports from Spredfast, covering social business strategy, social marketing, consumer engagement, brand insights, and more. READ MORE

5. 12 Principles for Responding to Negative Online Comments – A good set of guidelines for handling difficult or negative questions and statements on the social web.  READ MORE

6. What Your Business Needs to Know About Facebook’s EdgeRank – Whether you’re leading a paid, earned, or owned strategy, making informed decisions about goals and proper metrics starts with knowing the real challenges and opportunities. In this post, Brian Solis addresses recent controversy around changes to Facebook EdgeRank and its impact on post reach, and provides a good summary of how EdgeRank actually works. READ MORE

7. Three Corporate Social Media Trends That Should Die in 2013 – Forcing Facebook users to spam their friends in order to participate in sweepstakes or deals, holding charities hostage in return for Facebook likes, pandering for meaningless engagements.  Augie Ray discusses three popular social media trends that would be better left for dead as we head in to the new year.  READ MORE

8. 2013 Social Media Predictions for Facebook, Google+, Pinterest and More– Rooted in experience of working with hundreds of brands and leading social platforms, Expion CEO Peter Heffring provides valuable insights with his 10 key predictions for the coming year.  READ MORE

9. Closing the Gap Between Social and ROI: Speaking the Language of Your CEO – Companies need to be able to prove that their social media efforts are paying off in a business sense. They need to be able to go beyond surface-value metrics and correlate their social media and web presence with tangible business metrics. The problem is that ROI is a financial metric and social media metrics are decidedly non-financial. So what approach do you take? READ MORE

10. The Meaning of Conversation in an Age of Information Overload – Twitter’s Ev Williams and Biz Stone in conversation with Charlie Rose as part of Fast Company’s Creative Conversations series. READ MORE

Connect with Social: IRL – While many of you are connected with us on Facebook and Twitter, you can also find us on Pinterest and Google+, and join our Facebook Groups for Nonprofits and for Kansas Educators.

Upcoming Social Media Events:.

“Behind the Brand” with KU Athletics: Join Social: IRL for this special evening at legendary Allen Fieldhouse on the University of Kansas campus. We’ll hear from the KU Athletics marketing department and learn how they use social and digital media to connect with fans. We’ll see behind the scenes at Allen Fieldhouse. Then we’ll experience game night as KU Women’s Basketball take on Iowa State. READ MORE

Links include content identified as being from our sponsors Spredfast, Expion, and Spiral16. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community.

“From Social Brand to Social Business” – Pivot Sessions Now Available Online

Over two days in October, 500 of the top media minds in the business came together in New York City, for Pivot Conference 2012.  With the theme “From Social Brand to Social Business,” attendees explored the blueprint for a social construct to transform business, earn a significant competitive advantage, and improve customer relationships.

Curated by Brian Solis, the conference agenda featured thought leaders and innovators representing a diverse lineup of major brands, startups, agencies, media organizations, the entertainment industry, social technology companies, and social networks such as Facebook, Twitter, and Tumblr.

Attendees were privy to many valuable insights and perspectives,  leaving not just inspired but empowered to serve as catalysts for social business transformation.

These same insights are now available online after Pivot recently released videos of all conference sessions, a  few of which are highlighted below.

All sessions are available through the Video Library on the Pivot Conference website, and serve as a valuable resource for those seeking to define and implement new models for social business success.

 

Top Ten Social Media Links and Resources and Upcoming Social Media Events

We’re pleased to share our latest “Top Ten” social media links and resources.

Scroll down for upcoming events Social: IRL is hosting or supporting.

If you would like additional resources sent direct to your inbox, you can subscribe to our free email newsletter.

Top Ten Links:

1. Myth-Busting Social Media Marketing – Social vs. search, ROI, and B2B… Lee Odden gives a valuable reality check on three common social media marketing myths. READ MORE

2. Five Key Lessons Learned: Social Media’s Impact on CFCA Marketing Strategies – In this guest post in the Social: IRL blog, the Christian Foundation for Children and Aging share some key insights on how social media helps them better connect with supporters and enhances their ability to serve more than 300,000 children, youth, and aging friends worldwide. READ MORE

3. Does “Liking” A Bulldozer Help Sell More Of Them? – It makes sense for consumer-facing companies to leverage social media, but how’s it working out for B2B companies? READ MORE

4. “Put The Bullhorn Down” – You don’t have to go viral to be successful on social media. GE is proving that with what it calls “micro-media”—communications efforts that target small communities and facilitate discussion within them rather than trumpet to huge audiences. READ MORE

5. Marketing Your Business on LinkedIn -Although your company may have a presence on LinkedIn, have you fully incorporated LinkedIn into your multichannel social media marketing strategy by incorporating all of the features LinkedIn has to offer? This new whitepaper from Spredfast dives into four key areas brands have an opportunity to harness to build a stronger, more engaging LinkedIn presence. READ MORE

6. Reintroducing Relevancy in the Age of Empowered and Connected Consumers – Stop for a minute and reflect upon the situation facing your company today. Digital & mobile technology…social media…empowered and connected consumers…you’ve heard it all before. But have you moved your brand in the right direction in response?  READ MORE

7. Successful Social Business Starts From Within – Can a business be smart socially on the outside, without being social on the inside? In this first in a series of Social: IRL guest posts, Socialized! author Mark Fidelman discusses why the journey to being a successful social business must start with internal transformation.  READ MORE

Bonus: Win a free copy of Socialized! – Head over to Social: IRL’s Facebook Page and enter our drawing for a free copy of  “Socialized! How the Most Successful Businesses Harness the Power of Social.”

8. Top 25 Retailers Ranked By Facebook Fan Actions – Expion infographic highlighting the retailers generating the most fan actions on Facebook, both by overall volume and per post.  READ MORE

9. How Nonprofit Social Media Can Connect Supporters To The Cause – Danielle Brigida has done wonders running the social media at the National Wildlife Federation, providing a model for how organizations can use new communications technology to inspire their supporters. READ MORE

Bonus: Social Giving – The Integral Role of Social Media in Fundraising and Donations – From the most popular platforms and profitable tactics, to the growth of online movements and the rise of the crowdfunding culture, this infographic highlights how social giving is really paying off. READ MORE

10. New 2012 Internet Trends Report Highlights Opportunities – Spiral16 recap highlights of Mary Meeker’s much anticipated annual Internet Trends research report. READ MORE

Connect with Social: IRL – While many of you are connected with us on Facebook and Twitter, you can also find us on Pinterest and Google+, and join our Facebook Groups for Nonprofits and for Kansas Educators.

Upcoming Social Media Events:.

Social Media for Nonprofits – St.Louis MO, January 22: Join Social: IRL for this special workshop dedicated to educating and empowering non-profit organizations in using social media as a powerful marketing, communications, and relationships platform, and a tool to drive positive action from supporters. Free nonprofit registration. READ MORE

Social Media Club of Kansas City, Breakfast Hangout with Brian Solis – Kansas City MO, January 4: Join SMCKC for their January 4 breakfast – it’s going to be something very special! It’s taking place at Google Fiber Space, and attendees are participating in a live Hangout with Social: IRL’s good friend Brian Solis. Attendees will have the opportunity to submit questions to Brian in advance and drive the discussion around issues they want his perspectives on. Thanks to H&R Block sponsoring the breakfast, first 100 registrations receive a free copy of Brian’s book, The End of Business As Usual. READ MORE

Links include content identified as being from our sponsors Spredfast, Expion, and Spiral16. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community.

Top Ten Social Media Links and Resources and Upcoming Social Media Events

We’re pleased to share our latest “Top Ten” social media links and resources.

Scroll down for upcoming events Social: IRL is hosting or supporting.

If you would like additional resources sent direct to your inbox, you can subscribe to our free email newsletter.

 

Top Ten Links:

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1. Going Strong and Growing Because of Social Media – New interview in the Social: IRL blog with a local business owner who just three years ago didn’t even have a personal social media account, and today relies on social media as a key tool to grow her business and drive sales. A great success story and powerful case study to draw inspiration from. READ MORE

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2. Social Media Isn’t Just for Your Customers – It’s for Your Employees Too – Companies must harness the wisdom of individuals while simultaneously dismantling the command and control management apparatus. To ignore this advice will leave you vulnerable to competitors that are more agile, more powerful, more innovative, and, ultimately, more profitable – Socialized author Mark Fidelman discussing the need for an internal social business strategy. READ MORE

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3. Goodbye “Campaign,” Hello Publishing -Shifting marketing to a publishing mindset and creating share worthy content. READ MORE

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4. Ideas, Strategies and Tactics for Smart Social Programs – Valuable insights, strategies and tactics shared by attendees at the inaugural Spredfast Social Summit. Hear from Whole Foods, Twitter, Discover Financial Services, Nokia, Aramark, Altimeter Group, Gannett, Edelman Digital, Ogilvy and other leaders in the social business space. READ MORE

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5. “Brands have a responsibility to deliver a brilliant product that answers a consumer need as efficiently as they can in a way that is inspiring” – Interview with BBH founder Sir John Hegarty, sharing a powerful vision of what brands need to know, be and do. READ MORE

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6. Facebook’s Page Reach And What Your Business Needs To Know – As discussions over Page Reach and changes to EdgeRank grow increasingly heated, Brian Solis offers valuable perspectives and a much needed reality check for marketers.  READ MORE

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7. The Ultimate Social Media Image Guide – This Social Media Cheat Sheet by LunaMetrics provides comprehensive sizing information for all image positions on Facebook, Twitter, Google+, YouTube, LinkedIn, and Pinterest. A great resource.  READ MORE

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8. Three Case Studies from Social Media Command Centers – Spiral16 share valuable lessons learned from being part of the social media command centers at Pivot Conference, the Kansas City MLB All-Star Game, and the Tampa Bay Republican National Convention.  READ MORE

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9. Social, Local, Mobile (SoLoMo) Big Brand Initiatives – Scott Gulbransen, H&R Block‘s Director of Social Business Strategy, and Zena Weist, Expion‘s Vice President of Strategy,share their presentation from the recent WOMMA Summit in Las Vegas. READ MORE

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10. PivotCon Sessions: From Social Brand to Social Business – Each day, Pivot Conference is releasing a new video of sessions from this year’s conference. Having attended the conference, we can attest first-hand the value of these sessions, which provide deep discussion and valuable insights on the future of social business. Sessions released so far feature General Electric, Coca Cola, Facebook, The Huffington Post, SAP and other leaders and innovators in the social business space. READ MORE

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Connect with Social: IRL – While many of you are connected with us on Facebook and Twitter, you can also find us on Pinterest and Google+ and join our Facebook Groups for Nonprofits and for Kansas Educators.

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Upcoming Social Media Events:

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Social Media for Nonprofits – Jefferson City MO, December 4: Join Social: IRL for this special workshop dedicated to educating and empowering non-profit organizations in using social media as a powerful marketing, communications, and relationships platform, and a tool to drive positive action from supporters. Free nonprofit registration. READ MORE

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Social Media Club of Kansas City, Pro Lunch Series – Kansas City MO, December 13: For this latest installment of the SMCKC Pro Lunch series, Social: IRL’s Ben Smith will be interviewing Expion VP, and former H&R Block Director of Social Media and Edelman Digital VP, Zena Weist. READ MORE

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Links include content identified as being from our sponsors Spredfast, Expion, and Spiral16. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community.