Ideas, Strategies and Tactics for Smart Social Programs

Ideas, strategies and tactics for smart social programs shared by attendees at the inaugural Spredfast Social Summit, which took place last month in Spredfast’s home town of Austin, Texas.

In this first video, you’ll hear valuable insights from event attendees including Natanya Anderson and Michael Bepko of Whole Foods, Lauran Driver of Twitter, Kristen Piquette of Discover Financial Services, and Sean Valderas of Nokia.  Ideas discussed include content strategy and publishing to delight social customers, and using social media and SMMS for community management, to provide social care to online customers, and to help brands build loyal online communities.

In this second video, Spredfast asked attendees to take a look ahead at where social business might be in five years. You’ll hear from social strategists like Tom Carusona of Aramark, Rebecca Lieb of Altimeter Group, Jodi Gersh of Gannett, Michael Brito of Edelman Digital, Chuck Hemann of WCG, and Rohit Bharghava of Ogilvy. Some of their predictions include content becoming a bigger part of brand’s social strategies, integration of social at every business and media touchpoint, hyperlocal social business efforts and the use of data to help uncover trends and better target activity..

Top Ten Social Media Links and Resources and Upcoming Social Media Events

We’re pleased to share our latest “Top Ten” social media links and resources.

Scroll down for upcoming events Social: IRL is hosting or supporting.

If you would like additional resources sent direct to your inbox, you can subscribe to our free email newsletter.

 

Top Ten Links:

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1. Developing a Brand Voice – Valuable practical tips from the community management team at Ignite Social Media. READ MORE

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2. The Potential Impact of Social Media in Healthcare – Four powerful case studies from the Mayo Clinic. READ MORE

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3. Social Media Stats and Facts – Updated user statistics and other interesting facts for all major social networks including Facebook, Twitter, LinkedIn, Pinterest, Instagram and YouTube. READ MORE

Bonus: For even more powerful social media stats and facts, check out this recently updated version of Erik Qualman’s popular Social Media Revolution video.

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4. Rewards (and Risks) of a Tweeting CEO – Harvard Business Review discusses social media in the C-Suite. READ MORE

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5. Increasing and Cultivating Brand Engagement– Jason’s Deli, 5Loom and Spredfast share some valuable lessons learned around how brands should be thinking about building scalable social programs to achieve meaningful engagement and interaction. READ MORE

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6. Demystifying Big Data – What does big data really mean and how do I make sense of big data for business? This recent keynote presentation by Spiral16 Product Architect Aaron Weber answered that question for a number of industries and applications, giving a powerful introduction to a concept that has gained a lot of traction this year in the business world. (Not to mention politics.).  READ MORE

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7. Exactly What is a Social Business? – Tomorrow Project CEO and Pivot Conference Producer, Mike Edelhart, discusses the “Social Construct”.  READ MORE

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8. Ten Tips for Online Crisis Coordination – Good set of tips for effective preparedness and response to an online media crisis. READ MORE

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9. Reinventing Consumer Capitalism – We live in a time when…Brands are now people and people are now brands. You are now part of an audience with an audience of audiences. We are connected now more than ever before. Relationships are powerful. What do we want to do with this opportunity? Brian Solis at TEDxPresidio with a presentation that delivers valuable insights and a critical reality check.  READ MORE

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10. Facebook Global Pages for Brands: To Use or Not To Use – Expion CEO Peter Heffring offers valuable advice for any brand considering migrating to Facebook’s new Global Pages. READ MORE

 

Upcoming Social Media Events:.

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Social Media for Nonprofits – Jefferson City MO, December 4: Join Social: IRL for this special workshop dedicated to educating and empowering non-profit organizations in using social media as a powerful marketing, communications, and relationships platform, and a tool to drive positive action from supporters. Free nonprofit registration. READ MORE

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Social Media Club of Kansas City, Pro Lunch Series – Kansas City MO, December 13: For this latest installment of the SMCKC Pro Lunch series, Social: IRL’s Ben Smith will be interviewing Expion VP, and former H&R Block Director of Social Media and Edelman Digital VP, Zena Weist. READ MORE

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Links include content identified as being from our sponsors Spredfast, Expion, and Spiral16. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community

Top Ten Social Media Links and Resources and Upcoming Social Media Events

We’re pleased to share our latest “Top Ten” social media links and resources.

Scroll down for upcoming events Social: IRL is hosting or supporting.

If you would like additional resources sent direct to your inbox, you can subscribe to our free email newsletter.

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Top Ten Links:

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1. Building a Scalable Social Media Strategy – Valuable insights from Jeremiah Owyang’s recent keynote at Dreamforce. In this post Jeremiah shares both his slide deck and a complete recording of the presentation. READ MORE

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2. The Social Customer Service Conflict – Social media changes everything. Marketing, sales, customer service, are no longer departments, engagement is now a way of business. Brian Solis examines the updated Social Customer Engagement Index and finds that while intentions to improve customer engagement and relationships via social run high among executives, the reality is that many businesses aren’t putting their investment where their aspirations are. READ MORE

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3. Entrepreneurs Breakdowns and Breakthroughs – Powerful five minute video jammed full of valuable startup insights, advice, and encouragement from some of today’s most respected founders and VCs. READ MORE

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4. The Social Engagement Index – Brands finally have an opportunity to see how their social programs stack up against other companies, thanks to Spredfast’s recently published Benchmark Report. The report analyzes data from 154 corporate social programs and uncovers averages across key areas of engagement. Full report available for free download. READ MORE

BONUS: Learn more about the report and what the Social Engagement Index revealed in this guest post in the Social: IRL blog from Jordan Slabaugh, Spredfast’s Director of Social Media.

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5. The Cornerstone to Going Social: Employee Collaboration – For many businesses, being social means creating a Facebook page and setting up a Twitter account.  In reality, a social business is about leveraging technology to unlock a new type of collaboration among your employees and with your customers. READ MORE

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6. The Single Pinterest Pin That Launched a Company – The Pinterest Pin that created such a demand for a product it forced a company to launch a new online store. Great case study highlighting the potential impact of social sharing.  READ MORE

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7. Racing Ahead with Social Media: Expion Social Business Summit Insights – Social: IRL recently attended the Expion Social Business Summit and interviewed a number of speakers and attendees. This series of short videos feature valuable social business insights taken from those interviews. Keynote speakers: Amber Naslund, Matt RidingsJeremiah Owyang, and Jason Falls. Attendees: Matt Wurst (360i), Jake Jacobson (Garmin) and Scott Gulbransen (H&R Block).

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8. An Intimate Portrait of Innovation, Risk, and Failure – From rooftop bashes and acquisition talks to staff clashes and layoffs, Hipstamatic’s founders and ex-employees describe the startup’s losing struggle to keep pace with Instagram, Facebook, and others in the white-hot photo-sharing space. Fascinating read and valuable startup insights. READ MORE

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9. From Social Brands to Social Business -The Pivot Conference took place in New York earlier this week, featuring 500 of the nation’s top media minds and two days of inspirational social business content, including many insights critical to the survival of business in the age of the connected consumer. If you were unable to attend, there are recap posts sharing some of the highlights. We recommend reading the Spiral16 blog, which features a series of posts summarizing key presentations. Also the Pivot blog, which includes midday and evening recaps (including those by Social: IRL’s Ben Smith  who served as a guest blogger for the event).

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10. What’s in your social media style guide? – A social media style guide defines the parameters of your social content so that everyone managing your social channels understands the format, tone, and cadence that should be used to represent your brand. Creating a guide can be especially helpful as you scale your social media initiatives. Here are some key components you should include. READ MORE

 

Upcoming Social Media Events:.

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Social Media for Non-Profits – Kansas City MO, October 24: Join Social: IRL for this special workshop dedicated to educating and empowering non-profit organizations in using social media as a powerful marketing, communications, and relationships platform, and a tool to drive positive action from supporters. Free non-profit registration. READ MORE

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The Commitment Engine: Making Work Worth It – Kansas City MO, October 24: Free event at Kansas City Public Library the evening of  October 24, with John Jantsch, the name behind the globally recognized Duct Tape Marketing brand. READ MORE

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An Evening with Becky McCray – Lawrence KS, October 25: Renowned blogger, author, and small business expert Becky McCray joins Social: IRL for a special presentation and networking event hosted in conjunction with the Lawrence Public Library, Lawrence Chamber of Commerce, and Social Media Club of Lawrence. Free registration. READ MORE 

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The State of Now Conference (formerly 140 Conference) – Hutchinson KS, November 8: Expect to hear from dozens of great speakers sharing stories of the personal and professional impact of social media and the “state of now,” with a focus on small town communities. Use promotion code friendofST12 and registration is just $40. READ MORE

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Compute Midwest – Kansas City MO, November 9:  Learn about what’s next in technology – straight from eight tech leaders from companies like Google, Box, Github, Joyent, Dwolla, AgLocal and more. Hear the inspiring stories of these innovators who are building companies that change our life, our work & our business. Gain insight into their vision for the future, learn where technology is going and discover how Kansas City can capitalize on Google Fiber. Discount code SOCIALIRL for limited time 30% off regular conference ticket price. Discounted tickets are also available for startups, entrepreneurs, nonprofits & students.  READ MORE

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Links include content identified as being from our sponsors Spredfast, Expion, and Spiral16. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community.

Top Ten Social Media Links and Resources and Upcoming Social Media Events

We’re pleased to share our latest “Top Ten” social media links and resources.

Scroll down for upcoming events Social: IRL is hosting or supporting.

If you would like additional resources sent direct to your inbox, you can subscribe to our free email newsletter.

 

Top Ten Links:

1. 19 Reasons You Should Include Visual Content in Your Marketing – Good collection of stats further emphasizing the critical role images now play in any content strategy. READ MORE

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2. 2012 Social Network Analysis Report -Ignite Social Media’s annual report featuring demographic, geographic and search data for all key social networks. READ MORE

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3. Social Media Etiquette – 15 tips that provide valuable “best practice” guidelines for any organization. READ MORE

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4.The Science of Engagement – A science-based exploration into the true nature of engagement, what it means and what triggers it, with accompanying guidelines and tools designed to help build effective and powerful campaigns in the modern engagement era. READ MORE

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5. Without A Strategy, There Is No ROI – In everything marketers do, we stress clear objectives and measurable goals. Yet in social media, it sometimes all seems lost. What you do in social media, traditional media, or any media has to add up to some bigger and greater business goals. If you are not clearly defining, chasing, or building towards those goals, then why are you doing it? READ MORE

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6. Social Media Data Impacts Business Decisions – It’s been a tough road for social media measurement, but a new study highlighted in the Spiral16 blog suggests that CMOs are becoming more confident that social media efforts can drive measurable impact in brand awareness, sales, and loyalty. READ MORE

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7. CEOs and Social Media – Shel Holtz argues that social media has become such a vital line of communication to customers, employees, and shareholders, that a non-social CEO is derelict and guilty of leadership failure. READ MORE

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8. The Imperative for Social Media Risk Management – To safeguard brand reputation, protect information and intellectual property, and mitigate legal actions, organizations need to be more proactive about managing social media risk. This latest Altimeter Group report provides valuable insights and practical guidance on four key areas organizations need to focus on to set up an effective social media risk management process. READ MORE

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9. Creative Pinboard Ideas From Real Brands on Pinterest – Good examples of businesses using Pinterest boards to creatively & effectively engage customers. READ MORE

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10. In Social Media, No One Cares Unless YOU Care – Danny Brown reviews some fundamental but often overlooked steps critical to building identity and trust on the social web. READ MORE

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Upcoming Social Media Events:

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Join Social: IRL with Jason Falls in Des Moines for “All Business, No Hype, Social Media” – On August 30, Social Media Explorer’s Jason Falls will lead two in-depth 90 minute workshop sessions focusing on social media tools, tactics, content, planning, strategy and measurement. Registrations are just $65. We’ll also have special guest speakers from the local tech community, and post-event networking.  READ MORE

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Expion Social Business Summit – Jeremiah Owyang, Jason Falls, Amber Naslund and an A-list of brands and speakers will come together in Raleigh NC, on September 10-11, for this special event focused on big brands. Attendance is free of charge, but on an invitation-only basis. You can find out more and request an invitation on the Expion website.

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Spredfast Social Summit – Featuring speakers from Altimeter Group, Edelman Digital, Twitter, Whole Foods, ARAMARK, to name a few, the Spredfast Social Summit takes place in Austin TX, over October 3-5. Details and registration information is available here. Spredfast are also giving away one all expenses paid trip to the Summit, which you can enter to win here.

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An Evening with Becky McCray – Renowned blogger, author, and small business expert Becky McCray joins Social: IRL in Lawrence KS, on October 25, for a special presentation and networking event. Free registration READ MORE 

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Join Social: IRL, Brian Solis, and 500 of the top media minds in the industry in New York for Pivot – Here’s why we’re attending and are recommending the event for all agencies and brand marketers. We also have a VIP discount code to share, which will save you 20% on registrations.  READ MORE

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The State of Now Conference (formerly 140 Conference) returns to Hutchinson KS on November 8 – Expect to hear from dozens of great speakers sharing stories of the personal and professional impact of social media and the “state of now,” with a focus on small town communities. Use promotion code friendofST12 and registration is just $40. READ MORE

.

Links include content identified as being from our sponsors Spredfast, Expion, and Spiral16. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community.

Top Ten Social Media Links and Resources and Upcoming Social Media Events

We’re pleased to share our latest “Top Ten” social media links and resources.

Scroll down for upcoming events Social: IRL is hosting or supporting.

If you would like additional resources sent direct to your inbox, you can subscribe to our free email newsletter.

 

Top Ten Links and Resources:

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1. The Converged Media Imperative – The latest report from Altimeter’s Jeremiah Owyang offers critical insights on the need for brands to evolve marketing strategies to meet the rapid convergence of paid, earned and owned media. READ MORE

 

2. Visually Engaging Facebook Updates -Some great examples of text updates creatively shared as images for a far greater impact. READ MORE

 

3. 26 Tips for Managing a Social Media Community – Good practical advice in this “A-Z Guide” from Social Media Examiner. READ MORE

 

4.The Desire to “Scale Social” Without Making the Commitment to “Being Social” -The difference between “doing social” and “being social” and five key reasons many brands and enterprises fail to achieve social at scale. READ MORE

 

5. From the 140 Conference to “The State of Now” – Social: IRL chats with Jeff Pulver and Becky McCray about the State of Now conference returning to Hutchinson KS on November 8.  We also have a discount code to reduce registrations from $100 to just $40. READ MORE

 

6. If Content is King, Visuals are His Queen -Great post from Spredfast on the critical role visuals play in social media storytelling & content sharing. READ MORE

 

7. You’ll Need More Than Facebook To Smash The Wall Between You And Your Customers – It’s no longer enough to have a website, mailing list, Facebook page, or even a mobile application. Businesses need to create and maintain digital assets that are core to how they operate, provide real value to users, and support them appropriately. READ MORE

 

8. Social Media for Nonprofits: Listening, Setting Goals, Storytelling – Spiral16’s presentation from Social: IRL’s recent non-profits workshop in Wichita, KS. READ MORE

 

9. The Social Media ROI Cookbook – This latest open research report from Altimeter Group provides a useful framework of six primary ways to measure social media effectiveness. READ MORE

 

10. Why Digital Influence is so Important to your Business – In this new post, Brian Solis explains why understanding influence and how it affects your business has become far more important than most realize. The post also provides a good reminder that true influence is not a score, but rather “the relationship between cause and effect.” READ MORE

 

Upcoming Social Media Events:

 

Friends in Atlanta – Join the Social Media Club of Atlanta Summer Tweetup this Thursday, August 2, sponsored by Social: IRL partners Expion. READ MORE

 

Social Media for Non-Profits – The next Social: IRL non-profits workshop takes place in Springfield MO, on August 23. The event is free for non-profit organizations to attend. READ MORE

 

Join Social: IRL with Jason Falls in Des Moines for “All Business, No Hype, Social Media” – On August 30, Social Media Explorer’s Jason Falls will lead two in-depth 90 minute workshop sessions focusing on social media tools, tactics, content, planning, strategy and measurement. Registrations are just $65. We’ll also have special guest speakers from the local tech community, and post-event networking.  READ MORE

 

An Evening with Becky McCray – Renowned blogger, author, and small business expert Becky McCray joins Social: IRL in Lawrence KS, on October 25, for a special presentation and networking event. Free registration. READ MORE 

 

Join Social: IRL, Brian Solis, and 500 of the top media minds in the industry in New York for Pivot – Here’s why we’re attending and are recommending the event for all agencies and brand marketers. We also have a VIP discount code to share, which will save you 20% on registrations.  READ MORE

 

The State of Now Conference (formerly 140 Conference) returns to Hutchinson KS on November 8 – Expect to hear from dozens of great speakers sharing stories of the personal and professional impact of social media and the “state of now,” with a focus on small town communities. Use promotion code friendofST12 and registration is just $40. READ MORE

 

Links include content identified as being from our sponsors Spredfast, Expion, and Spiral16. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community.

The Science of Engagement

In this ‘always on’ world, where the demands on our attention have never been greater, what’s the secret to powerful engagement?

Weber Shandwick UK recently released The Science of Engagement, a new initiative built on the thinking from world-renowned academics from the fields of neuroscience, psychology and anthropology.

The Science of Engagement sheds new light on the fresh challenges and opportunities facing communicators and marketers in the digital era and suggests that a new approach must be found in the increasingly competitive quest for audience engagement.

Weber Shandwick collaborated with behavioral insights agency Canvas8 to produce The Science of Engagement report – an exploration into the true nature of engagement, what it means and what triggers it.  

The report incorporates:

  • Separate scientific perspectives on engagement from three world-leading scientists from the fields of neuroscience, psychology and anthropology.
  • An overview of the ten principles of engagement – the “parameters for effective engagement.”
  • 19 elements of engagement – the personal motivators that drive people to engage.

To learn how to build effective and powerful campaigns in the modern engagement era, Weber Shandwick also developed a number of guidelines and tools, published in an accompanying white paper, including:

  • 38 definitive drivers of engagement: coordinates that will help communicators and marketers build cut-through campaigns in an increasingly competitive environment.
  • A diagnostic model that enables brands and businesses to build their own engagement footprints, highlighting the critical drivers for their markets and enabling them to understand how their brand, reputation or issue of interest compares against their competitive set.
  • A ‘Total Engagement Map’ which flags the six dimensions that brands and businesses need to consider as they seek to develop engaging campaigns.

The report and white paper offer valuable guidance and insights and are available for free download at the Science of Engagement website. 

Top Ten Social Media Links and Resources and Upcoming Social Media Events

We’re pleased to share our top ten links and resources for the week, and details of upcoming events Social: IRL is hosting or supporting.

If you would like additional resources sent direct to your inbox, you can subscribe to our free email newsletter.

 

Top Ten Links and Resources:

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1. Social Customer Service: The Next Competitive Battleground – Businesses need to realign their technologies and their cultures around the customer. Companies that fail to do so will not only shed marketshare, but place the survival of their business at risk. READ MORE

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2. The Ripple Effect of Following a Brand on Social Media – A new study from Ipsos OTX and Ipsos Global @dvisor highlights how consumers are influenced in their purchasing decisions based on friends “Likes” and social endorsements. READ MORE

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3. Pinterest Traffic to Your Website Might be 64% More Than You Think – LL Social explain issues with Google Analytics and mobile traffic from the Pinterest iOS app. READ MORE

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4. Seven Steps to Grow Corporate Social Media Programs – Valuable insights were shared during an AMA webinar earlier this week featuring the Director of Social Media for Spredfast, the Global Online Community Manager for Whole Foods, and Social Communications manager for AARP.This recap includes many of the key takeaways and a copy of the complete slide deck. READ MORE

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5. Taking Social Measurement Beyond Basic Metrics to Real Insights & Action – Free webinar opportunity on July 19 with Altimeter Group Analyst, Susan Etlinger. Part of the Pivot Conference webinar series. READ MORE

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6. HR’s Critical Role In Social Business Transformation – Valuable insights from Edelman’s Michael Brito on the indispensable role HR departments play as a strategic partner in transforming an organization into a social enterprise. READ MORE

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7. How the All Star Game Social Media Command Center Works – For the recent All Star Game in Kansas City, a Social Media Command Center was created to welcome, engage and help visitors to the city. This post from Spiral16 gives some insights in to the workings of this joint initiative by the Mayor’s Office, Visit KC, H&R Block, Barkley, and volunteers from the local Social Media Club chapter. By the time the All Star Game was over, the Social Media Command Center had processed over 72,000 messages. READ MORE

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8. The State of Social Media and Social Media Marketing – Valuable data and insightful analysis in this comprehensive presentation put together by Samsung USA Social Media Manager, Esteban Contreras. READ MORE

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9. The Power of Social Advertising – Amplifying your brand message by using the assets of earned and owned media and turning them into powerful paid media. This recent webinar featuring Expion’s Zena Weist along with the IgnitionOne’s VP of Global Strategy, and Facebook’s Adam Gertson, shared important insights to help advertisers understand and optimize Facebook advertising. A full recording of the webinar is now available. READ MORE

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10. Discover More About Your Audience – Good collection of tips & tools for analyzing, understanding & better engaging your social media audience. READ MORE

 

Upcoming Social Media Events:.

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Join Social: IRL with Jason Falls in Des Moines for “All Business, No Hype, Social Media” – On August 30, Social Media Explorer’s Jason Falls will lead two in-depth 90 minute workshop sessions focusing on social media tools, tactics, content, planning, strategy and measurement. Registrations are just $65. We’ll also have special guest speakers from the local tech community, and post-event networking.  READ MORE

 

Social Media for Non-Profits – We’re excited to announce two additional dates for the Social: IRL non-profits workshops. These events are free for non-profit organizations to attend. Join us in Wichita KS on July 24, and in Springfield MO on August 23. READ MORE

 

Join Social: IRL, Brian Solis, and 500 of the top media minds in the industry in New York for Pivot – Here’s why we’re attending and are recommending the event for all agencies and brand marketers. We also have a VIP discount code to share, which will save you 20% on registrations. READ MORE

.

The State of Now Conference (formerly 140 Conference) returns to Hutchinson KS on November 8 – Expect to hear from dozens of great speakers sharing stories of the personal and professional impact of social media and the “state of now,” with a focus on small town communities. Call for speakers currently underway. READ MORE

.

Links include content identified as being from our sponsors Spredfast, Expion, SocialVolt, Spiral16, and Appinions. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community.

Top Ten Social Media Links and Resources and Upcoming Social Media Events

We’re pleased to share our top ten links and resources for the week, and details of upcoming events Social: IRL is hosting or supporting.

If you would like additional resources sent direct to your inbox, you can subscribe to our free email newsletter.

Special Announcement: Join us in Des Moines on August 30, with Social Media Explorer’s Jason Falls. Exclusive pre-sale underway, discounted registrations available thru June 30. Details & registration.

 

Top Ten Links and Resources

 

1. The Illusion of Social Media Engagement – Are you fostering sincere & sustainable engagement that adds value to your brand, or just creating an illusion through incentived or forced engagement. READ MORE

 

2. From Islands To Ecosystem: Connecting Social, Digital & Mobile – David Armano on moving from “digital islands” to planning, building, maintaining and growing a healthy and integrated digital ecosystem. READ MORE

 

3. The Power of Brand Advocates – Powerful stats in this infographic shared by Spiral16, highlighting why it’s so important to understand, engage & empower these “Powerhouse Consumers”. READ MORE

 

4. Taking the NO Out of InNOvation – Brainzooming’s Mike Brown on overcoming 10 key challenges to business innovation.READ MORE

 

5. “Spruce up Your Social” with Jason Falls, Jeremiah Owyang and Michael Brito – On-demand recordings of all three presentations from Spredfast’s recent webinar series: Creating and Using Great Social Content, Knowing and Delighting Your Social Customer, Scaling Social Across Your Organization READ MORE

 

6. Social Media as a Behavior Rather than a Medium – CP+B’s Andrew Keller, on creating a brand fit for the modern age. READ MORE

 

7. Investing in the Mobile Enterprise – This is the dawn of the mobile enterprise and digital strategists must think beyond the idea of a social business. Now is the time to lay the foundation for an adaptive enterprise where mobile becomes one of the pivotal screens for employee and customer engagement, communication, and collaboration – Brian Solis. READ MORE

Bonus: Valuable new research on mobile consumers available in the two free reports.  Edison Research: The Smartphone Consumer 2012. Pew Internet: Cell Internet Use 2012.

 

8. Developing a Topical Influence Marketing Strategy – Appinions discuss topical influence and using data to build an effective outreach and marketing strategy. READ MORE

 

9. What Makes and Engaging Facebook Post? – Expion analyzed thousands of posts and identified three themes that consistently increased user activity. READ MORE

 

10. The Connected Consumer and The Dynamic Customer Journey  Valuable insights in these keynote presentations by Altimeter’s Brian Solis and Jeremiah Owyang – Links include full video of each presentation:

Brian Solis “Generation-C” at GDOL in Istanbul.

Jeremiah Owyang “The Dynamic Customer Journey” at LeWeb in London.

 

Upcoming Events:

 

The Future of Mobile Payments – A special event in Kansas City on July 9, presented by KC Next and featuring Dwolla, Chirpify & The Federal Reserve Bank of Kansas City. READ MORE

 

Join Social: IRL, Brian Solis, and 500 of the top media minds in the industry in New York for Pivot – Here’s why we’re attending and are recommending the event for all agencies and brand marketers. We also have a VIP discount code to share, which will save you 20% on registrations. READ MORE

 

Social Media for Non-Profits – We’re excited to announce two additional dates for our non-profits workshops. These  events are free for non-profit organizations to attend. Join us in Wichita KS on July 24, and in Springfield MO on August 23.  READ MORE

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Links include content identified as being from our sponsors Spredfast, Expion, Spiral16, and Appinions. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community.

Top Ten Social Media Links and Resources and Upcoming Social Media Events

We’re pleased to share our top ten links and resources for the week, and details of upcoming Social: IRL events.   If you would like additional resources sent direct to your inbox, you can subscribe to our free email newsletter.

 

Top Ten Links and Resources:

 

1. If You Don’t Have a Social CEO, You’re Going to be Less Competitive  CEOs and their executives set the cultural tone for an organization. Through participation, they implicitly promote the use of social technologies.  That will make their organizations more competitive and better able to adapt to sudden market changes. READ MORE

 

2. Understanding Mobile Consumer Behavior – Valuable stats & insights from Google’s “Our Mobile Planet” READ MORE

 

3. Seven Universal Truths for Ensuring Brand Relevance – The age of big corporations doing whatever they want is over. Now companies must find ways to give back, and to do it in ways that consumers find authentic. How can a company get there?  READ MORE

 

4. Responding to customers via social media – Good tips and a helpful “response assessment” flowchart shared by Spiral16. READ MORE

 

5. World’s first ‘Wikipedia town’  To better engage tourists, this town installed 1,000 real-world QR code plaques linking back to Wikipedia articles. READ MORE

 

6. Creating and Using Great Social Content – View an on-demand recording of the recent Spredfast webinar with Jason Falls READ MORE

 

7. Social Engagement Handbook – Created by the Red Cross as a guide for their local units, but also an excellent resource for any non-profit or small business. READ MORE


8. Scaling Your Social Business – Valuable insights in this must watch video of Jeremiah Owyang’s keynote at the Dachis Group Social Business Summit.  READ MORE

Bonus: Regain Control and Minimize Risk: Your Strategy for Managing Corporate Media Activities – More valuable insights from Jeremiah Owyang in this SocilaVolt webinar. View the recording while it’s still available.

 

9. Startup Outlook – The Brand Marketer’s Guide to Evaluating Startups – A monthly guide from 360i helping brands better evaluate emerging technologies and platforms. READ MORE

Thanks to our friends at Expion for sharing this great resource.

 

10. Twitter to the Rescue – Fascinating video looking at the life-changing impact Twitter is having in rural areas on Kenya. READ MORE

 

Special Announcements & Upcoming Events:

 

Free copy of Realtime Report’s Guide to Influence Measurement Tools – How do you identify and grow advocates for your business? Which tools are most useful for discovering and measuring influence? What’s the difference between Personal Influence and Contextual Influence. Free download thanks to Appinions (regularly $20)  READ MORE

 

Join Social: IRL, Brian Solis, and 500 of the top media minds in the industry in New York for Pivot – Here’s why we’re attending and are recommending the event for all agencies and brand marketers. We also have a VIP discount code to share, which will save you 20% on registrations.  READ MORE

 

Social Media for Non-Profits – We’re excited to announce two additional dates for our non-profits workshops. These  events are free for non-profit organizations to attend. Join us in Wichita KS on July 24, and in Springfield MO on August 23.  READ MORE

 

Links include content identified as being from our sponsors Spredfast, Expion, SocialVolt, Spiral16, and Appinions. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community.