Top ten social media links and resources and upcoming social media events

We’re pleased to share our top ten links and resources for the week, and details of upcoming Social: IRL events.   If you would like additional resources sent direct to your inbox, you can subscribe to our free email newsletter.


Top Ten Links and Resources:


1. Turning audiences into activists – Five valuable lessons in social media engagement READ MORE


2. Web 2.0 Is Over, All Hail the Age of Mobile – Got a solid mobile strategy in place? You better have!  READ MORE


3. Perspectives on digital influence – Social: IRL chats with Appinions about personal vs contextual influence and the evolving digital influence landscape. READ MORE

Bonus: Thanks to Appinions you can download a free copy of the Realtime Report on Influence Measurement Tools. (regularly $20 to download)


4. Spruce up your social this spring – Free three-part webinar series from Spredfast featuring Jeremiah Owyang, Jason Falls and Michael Brito covering key issues such as creating and sharing great social content, delivering unique customer experiences, and creating social programs that are optimized for maintenance and growth.  READ MORE


5. Building an engaged and responsive audience  40 great tips from Copyblogger READ MORE


6. Your company has social media nailed. Now what? Five great questions that will help you avoid complacency.  READ MORE


7. Social Media for Non-Profits: Listening, Setting Goals, Storytelling – Copy of the presentation Spiral16 recently gave at Social: IRL’s non-profit workshop in Wichita KS.  READ MORE

Bonus: Integrating social media in your marketing plan – We’re also pleased to share the presentation emfluence gave at the Wichita non-profits workshop.  READ MORE


8. “Engagement” is not a goal, it’s a result. Focus on the actions that go into making the result happen – A valuable reality check from Social Media Explorer’s Jason Falls. READ MORE

BONUS: “Redefining engagement” – Brian Solis on the need to develop more meaningful connections, relationships & outcomes.  READ MORE


9. Pinterest as an online resume – Creative and effective use of Pinterest that landed this user a job offer.  READ MORE


10. How Restaurants Can Leverage Facebook Timeline – Expion share some good tips that can really be applied by any business.READ MORE

Congratulations to our good friend Zena Weist who recently joined the leadership team at Expion as VP of Strategy.  READ MORE


Upcoming Social Media Events:


Join Social: IRL in Des Moines, Iowa, June 6 for a special “Beyond the Keynote” event with Brian Solis – Brian and special guest speakers will discuss critically important issues such as surviving “Digital Darwinism,” the rise of the connected consumer, the evolution of social business, disruptive technology and how to compete for the future, the psychology of engagement, and the rise of digital influence. Brian will also participate in a unique bigger dialogue style fireside chat and audience Q&A, a format that allows us to dig deeper and dialogue on a more personal level than the typical keynote.  READ MORE


Social Media for Non-Profits – We’re excited to announce two additional dates for our non-profits workshops. These events are free for non-profit organizations to attend. Join us in Wichita KS on July 24, and in Springfield MO on August 23.  READ MORE


Join Social: IRL, Brian Solis, and 500 of the top media minds in the industry in New York for Pivot –  Here’s why we’re attending and are recommending the event for all agencies and brand marketers. We also have a VIP discount code to share, which will save you 20% on registrations.  READ MORE


Links include content identified as being from our sponsors Spredfast, Expion, SocialVolt, Spiral16, and Appinions. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community.

Small Town Rules: How big brands and small businesses can prosper in a connected economy

Becky McCray is someone we at Social: IRL  first got to know through her work with Jeff Pulver in bringing his 140 Conference from New York City to Hutchinson, Kansas. Becky’s passion in promoting the message that small businesses and small towns matter, was pivotal in bringing this first 140 Local to the heart of the Midwest.

From her home base in an Oklahoma community of just 30 people, Becky  has taken her message to a national audience.  She is a recognized expert in rural small business and social media. She has been featured in The New York Times, BusinessWeek, and Entrepreneur Magazine. Her blog, Small Biz Survival, ranks in the top 20 small business blogs worldwide. She is listed among the 100 Most Powerful Women on Twitter. Along with Sheila Scarborough, she co-founded Tourism Currents to teach tourism professionals about social media marketing. They are considered highly influential in the tourism industry and organize the Tourism track at BlogWorld Expo each year.

With her new book Small Town Rules, co-authored with Barry Moltz, Becky takes her small town message a stage further.  In the book they show how the business world is like a global small town, and how even the largest companies must compete for customers as if they were small, local businesses. They reveal the seven “rural-style”solutions that have become invaluable to even the largest companies, most dominant brands, and most cosmopolitan businesses.

Small Town Rules was written to help large brands and urban businesses that are struggling with the uncertain economy, radical changes in technology, and seismic shifts in society. Today, brands find themselves trying to compete for local customers, while being bombarded by inbound messages from consumers and fans, while also coping with drastic changes in revenue. Small town businesses have been juggling this set of challenges for decades. Small towns become the learning labs for business today.

Because Barry and Becky are both entrepreneurs, Small Town Rules also addresses the challenges of small businesses, no matter how urban or sophisticated. Special resources in the book address small business, and the Appendix includes small business ideas that were inspired by the Small Town Rules.

Small Town Rules contains some things different from most books.

  • Between chapters, Powerhouse Small Town Brands are profiled, including L.L. Bean, Walmart, Winnebago Industries, and Viking Range.
  • To help readers implement the ideas, an appendix of Resources includes specific tools, references and links for each small town rule.
  • An appendix of Business Ideas Inspired by the Small Town Rules profiles more than 20 different business ideas. Businesses of any size can use these ideas for expansion, innovation or to change the game.

If you want to do business on a human scale, no matter how large (or small) your organization is, this is a book that will serve as a truly valuable resource.