Klout sponsoring two student registrations to Sarah Evans boot camp

On Tuesday, May 17, nationally renowned public relations and new media expert Sarah Evans will be in Atlanta GA for the Social: IRL Social Marketing & Public Relations Boot Camp.

During the event Sarah will spend some six hours taking an in-depth look at the role of social media in marketing and public relations.  This will be a hands-on learning experience focussing on practical tools and techniques attendees can take and implement in very real ways.

The event also represents a tremendous opportunity for any student interested in a career in marketing or public relations. Sarah has devoted a considerable amount of time to helping students and new professionals, including the launch of the Sevans Network to provide practical support and assistance.

Recognizing the value of this opportunity, we are pleased to announce that Social: IRL sponsor Klout are providing the opportunity for two full time students to attend the event at no charge as part of the ongoing Social: IRL and Klout “future influencer” program.

To apply for one of the two complimentary registrations, students should describe in 500 words or less how they are currently using social media and how they feel they can best use social media to impact their future career opportunities.

Use our online contact form to submit entries.  Make sure to include full name, email, contact phone number, and Twitter user name (if applicable).

Entries must be received by end of day Thursday, May 12. Individuals receiving the complimentary registrations will be contacted Friday May 13, and will need to be available to attend the Social: IRL event on Tuesday, May 17. Winners will each receive a complimentary event registration. They will be responsible for their own travel and accommodation arrangements and expenses. Registrations are non transferable. No cash substitutions.

Thanks to Klout for providing this opportunity to two special “future influencers”.

Just added to the agenda for Sarah Evans Springfield event…

For anyone joining Social: IRL and Sarah Evans in Springfield MO on February 8, we have some last minute additions to the day’s agenda I wanted to share with you.

Sarah is adding new sections to the agenda to cover two subjects a lot of you have been discussing and asking questions about – influencers and metrics.

Sarah is also building in to the agenda seven detailed case studies which will help you look at what you learn with a very real perspective.

I’m also excited that Gary Lee, CEO of mBLAST, will be flying in from Atlanta to lead a session looking more indepth at the question of influencers and infleuncer marketing. Gary recently wrote about the subject for Mashable and will provide some valuable insights on this very topical issue.

Another bonus… giveaways!

Event sponsor Klout have given us some special t-shirts to give away. We also have a couple of copies of the must read Brian Solis book, Engage!  There will be plenty of opportunities to win one of the giveaways as the day goes on.

Attendees joining us for this event are in for a special treat. Sarah is excited to be headed to Springfield and has a great day planned.

If you haven’t registered yet, there’s still time but you’ll have to hurry!

Opportunity for two “future influencers” to attend Sarah Evans boot camp thanks to Klout

On Tuesday, February 8, nationally renowned public relations and new media expert Sarah Evans will be in Springfield Missouri for the Social: IRL Social Marketing Boot Camp.

During the event Sarah will spend some six hours taking an in-depth look at the role of social media in marketing and public relations.  This will be a very hands-on learning experience focussing on practical tools and techniques attendees can take and implement in a very real way.

The event also represents a tremendous opportunity for any student interested in a career in marketing or public relations. Sarah has devoted a considerable amount of time to helping students and new professionals, including the launch of the Sevans Network to provide practical support and assistance.

Recognizing the value of this opportunity, we are very pleased that one of our sponsors, Klout, are providing a chance for two full time students to attend the event at no charge.

To apply for one of the two complimentary registrations, students should describe in 500 words or less what they hope to learn from Sarah at the Social Marketing Boot Camp, and explain how they feel they will be able to use social media in their career or community.

Use our online contact form to submit entries.  Make sure to include full name, email, contact phone number, and Twitter user name (if applicable).

Entries must be received by 5pm on Friday, February 4. Individuals receiving the complimentary registrations will be contacted Saturday February 5. Each individual will receive a complimentary event registration. They will be responsible for their own travel and accommodation arrangements and expenses.

Thanks to Klout for providing this opportunity to two special “future influencers”.

Social: IRL sponsoring four attendees for Brian Solis, Jason Falls and Sarah Evans events

Social: IRL is pleased to offer this special opportunity for four carefully selected individuals to receive complimentary registrations for upcoming events with leading social and new media experts Brian Solis, Jason Falls and Sarah Evans.

Two individuals will be selected to attend the Explore and Engage event with Jason Falls and Brian Solis in Wichita KS on January 19.

Two individuals will be selected to attend the Social Marketing Boot Camp with Sarah Evans in Springfield MO on February 8.

The opportunity is open to those who are self employed, represent a small business or non-profit organization, are a student, or are currently seeking employment.

The four attendees who are selected will be announced January 3.

To apply for one of the four complimentary registrations, you should describe in 500 words or less what you hope to learn from either Jason and Brian at the Explore and Engage event, or from Sarah at the Social Marketing Boot Camp, and explain how you feel you will be able to use social media to make a positive impact for yourself, your community, or the small business or non-profit organization you represent.

 Use our online contact form to submit entries.  Make sure to include full name, email, contact phone number, and Twitter user name (if applicable).

Why not get friends and family to support your entry by tweeting about it. Make sure to include hashtags so we can track the conversations. For the Wichita event use hashtag #EEICT. For Springfield use hashtag #SocialIRL.

Entries must be received by December 31, 2010. Individuals receiving the complimentary registrations will be announced January 3, 2011. Each individual will receive a complimentary event registration valued at $225. They will be responsible for their own travel and accommodation arrangements and expenses.

Social marketing boot camp with Sarah Evans: Another recap

Another great recap of the September 14 boot camp with Sarah Evans, this time from Dave Greenbaum of DoctorDave Computer Repair.

Thanks Dave for taking the time to write such a great post. The goal for all Social: IRL events is to go beyond the typical conference  – to focus on a more involved learning and networking experience with a very real and practical takeaway you can actually implement to help grow and enhance your business. “IRL” isn’t just part of our business name, but something we believe is key in each and every event we are part of.

You can read Dave’s recap in his blog at calldrdave.com.

Feel free to leave links to any other recaps or to share your own thoughts on the event in the comments section below.

Social marketing boot camp with Sarah Evans: Sarah’s presentation

As promised, here’s a copy of the PowerPoint presentation Sarah used during last week’s boot camp event. I know many of you were wanting copies of specific slides. I hope this helps as you implement what you learned:

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I’m also taking the opportunity to share a recap of the event kindly submitted by Katy Ryan, one of the event’s attendees. Any additional thoughts or recaps? Feel free to leave a comment or share links.
Sarah Evans shares expertise, enthusiasm during social media bootcamp

Valerie Shoopman attended the Social:IRL social media bootcamp on behalf of Horizon Academy, a specialized school that seeks to achieve several goals using social media tools. After an intensive session with Sevans Strategy founder Sarah Evans, Valerie says she learned a valuable lesson.

Even though I really want to use social media for fundraising and soliciting, that’s not always the way to go,” she says.

Social media tips, tricks and best practices took center stage during the lively, informative six-hour session that covered everything from “The Big Three” (Facebook, Twitter and blogs) to generating content.

Sarah approached every topic head-on, dispensing information, suggestions and facts—did you know, for example, the average age of a social network user is 37? Sarah didn’t shy away from the sometimes stark reality of social media. When asked by several bootcamp participants about their concerns with social media time management, Sarah replied that sometimes social media isn’t for every company, especially if a business doesn’t have the personnel or resources to effectively initiate a social media strategy.

Another point that resonated with participants concerned using social media for fundraising or soliciting charitable donations.

“Keep in mind that people have a tolerance threshhold,” Sarah says. “Over-solicitation will actually drive people away. You need to focus on building relationships, then offer sporadic requests or offers.”

When in doubt? Use this formula. If you spend one month asking for donations or requests, spend the other 11 months of the year giving, whether you’re retweeting, providing resources or participating in conversations.

When presenting to what Sarah called “the largest classroom-type setting” she’s had yet to encounter, the best way to begin is by defining that elusive, many-headed creature called social media. This Wikipedia definition is commonly used, and in addition, Sarah shared a simple yet fitting analogy. Social media, like a telephone, is a tool. A telephone won’t do the work for you, but when used properly, can be invaluable in facilitating conversations and relationships. The same can be said of social media. Twitter, Facebook or Flickr won’t magically produce connections, but can be an effective part of a communications portfolio.

The bootcamp included a mix of new and advanced social media users, which created a varied range of questions that spanned from personal versus corporate branding to launching a new product. A particularly energized discussion occurred around location-based applications like Foursquare, Gowalla and Facebook Places, complete with privacy concerns and Sarah’s preferred app—for now, it’s Foursquare, but she sees Facebook Places as having bigger and better potential.

For those who haven’t yet launched a social media strategy, several action items were outlined during the bootcamp. The most important? Know what you want to accomplish before you begin. Maybe you want to build your business, be an expert or provide a high level of customer service. Regardless of your goal, outlining a simple mission statement will help you identify which social media tools will help you see results. And once you’ve defined your accomplishment, consider creating and implementing a social media strategy that can merge with an existing communications plan.

John Clinger works in the finance industry and says one of his major questions at the start of the bootcamp was “figuring out whether to get into Twitter.” At the end of the day, John says he was “really hit hard” with a broader realization.

I’m not sure I know how to market in social media,” he says. “I’ve got to go back to the basics, back to square one, and learn to market. Social media is just another tool.”

Perhaps one of the most important lessons from the Social:IRL bootcamp is to remember—and prioritize—the “social” part of social media. Whether you’re conversing or connecting, social media is largely about people and bridging the digital divide.

“Follow who you find value from and who finds value from you,” Sarah says. “You want to get people in the door and keep them coming back.”

And just when you think you can’t follow another social media tool, Sarah suggests three priorities: structure, focus and strategy, an approach that she says can help social media users “stay focused and grounded without being overwhelmed by too many tools.”

Social media is an active, two-way street, and the bootcamp agenda reflected that evolving sense of engagement. The presentation was peppered with Q&As and activities designed to encourage discussion and brainstorming, as well as a continual Twitter stream projected on a large screen that displayed a secondary—and rather entertaining—conversation. In addition to leaving with a wealth of social media knowledge, participants took away individual content and strategy ideas that could immediately be applied to their business. That’s what you call a return on investment—or, as Sarah prefers, a return on engagement.

“It’s about reaching people we wouldn’t have normally reached,” she says.

Katy Ryan is a freelance writer and social media addict living in Kansas City. She writes for several local publications and is assistant editor of www.CharlesAndHudson.com. Her first book, a local travel guide called Moon Kansas City, published earlier this year. Connect with Katy on Facebook , @katywrites and follow her Kansas City adventures here.

Social marketing boot camp with Sarah Evans: A quick recap

Thank you to the 127 attendees at Tuesday’s Social: IRL social marketing boot camp with Sarah Evans.

The goal was for a hands-on event, lots of practical experience and learning, and for you to leave with new ideas and tools you could implement in a very real way. Less theory, more action! I hope we achieved this and would welcome any feedback as we get ready to take the event to additional locations.

Thanks to each of the sponsors: Start-Thinking, Codero, The Lawrence Chamber of Commerce and Mashable.

A special thanks to the team from Start-Thinking for all their behind the scenes help and support. I’m pleased that future events will be very much in partnership with Start Thinking.

Also thanks to Dave Greenbaum of DoctorDave Computer Repair for helping with the wifi issues Maceli’s experienced Tuesday morning. It seems their network was just overwhelmed with far more devices connecting than there were people present.

It was great to see such a high level of engagement from those at the event, even from those not present but following along on Twitter. We tracked over 850 #socialirl tweets just on Tuesday.

Make sure you go through the attendee list and connect with others you met at the event. If you’re on the list and a link to your Twitter account isn’t included just let me know and I’ll get it added. Feel free to keep using the #socialirl hashtag to keep in contact with attendees, ask questions, share ideas and keep networking. Bringing people together and building new relationships is a key part of every event I am involved with.

Sarah’s presentation will be shared soon here at socialirl.com.

We posted some photos from the event over on our Facebook page.  If you have any other photos or videos you’d be willing to share please send to photos@socialirl.com.

Thanks again for being part of this first Social: IRL event. Don’t forget to join our email list if you’d like advance notice and special discounts for future events.

Here’s a short video interview with Sarah giving her recap of the day.

Thanks Sarah, you were amazing! Looking forward to our next event together.