Peter Shankman “social customer” boot camp – A quick recap

Attendees settling in for their day with Peter Shankman. Peter Shankman recently joined Social: IRL in Lawrence, KS, for a boot camp focused on relationships with customers in the social media age.

Attendees ranged from national brands to locally owned businesses and included marketing, PR and communications pros, banks and credit unions, retail and entertainment, higher education, non profits, media organizations, financial services, real estate, trade organizations, health care, automotive, agriculture, and more. A truly diverse group with all 120 available seats being filled by people anxious to learn from one of the most respected names in social marketing and customer service.
In addition to Peter Shankman, attendees also heard from a panel made of up Jason Gertzen from Sprint, Justin Meyer from Kansas City International Airport, and Matt Hyde from 715 Restaurant.
Jason, Justin and Matt provided valuable insights from national, regional and local perspectives on how social media had impacted relationships with their customers.
Over 2,000 tweets were generated by attendees during the day – a truly engaged audience.
After the event, a number of attendees posted recaps of what they learned:

We appreciated the support from attendees and from our sponsors of the event: Miller MeiersmBLASTManageFlitterKloutThe Lawrence Chamber of CommerceSmall Town #140conf, and Kansas Credit Union Association.

We were also extremely grateful for the on-site tech support provided by Dave Greenbaum of DoctorDave™ Computer Repair. Wifi has always been a real concern to us and can easily become an issue when a large group connect to a venue’s network. It’s something we always talk to venues about very specifically to ensure they are prepared, and sometimes despite the very best preparation the network still proves unable to cope once everyone connects. We’re very grateful to Dave for all his on-site support and for keeping us up and running. We’re also grateful to Knology of Kansas for the extra bandwidth and to Lawrence Freenet for going out of their way to step up and provide an entire backup network.

An unexpected lesson was also learned – at future events we’ll be asking attendees not to create Mifi hotspots. We found that Mifi signals competed with the onsite wifi and actually blocked the signal to the laptop Peter was presenting from. First time we’ve experienced that issue, though apparently it’s becoming more of an issue, even affecting Steve Jobs during his presentation at the Worldwide Developers Conference.

Thanks again to everyone who attended and supported the event.  Next for Social: IRL:

Jason Falls, “No BS Social Media”, Kansas City, October 4, 2011

Peter Shankman, “Redefining Relationships in the Social Media Age”, Denver, October 11, 2011

The Jason Falls event in Kansas City is a very special opportunity – an evening event with a presentation, Q&A and networking all for just $35 if you act quickly. Attendees will even get a copy of Jason’s brand new book.

And for the Peter Shankman event in Denver, the first 50 to register get a special early bird $100 discount.

Join Peter Shankman in Lawrence KS, July 19, for a special boot camp event focused on the “social customer”

July 19, Social: IRL will offer a rare opportunity for businesses and organizations to learn from legendary online marketing expert Peter Shankman at a special boot camp event focused on the “social customer.”

Attendees will learn how social media can be used to engage customers and prospects, build relationships, earn trust and credibility, gain referrals, deliver amazing customer service, and create brand advocates.

The unique workshop like environment and limited registrations give attendees the opportunity to go well beyond the typical conference and experience a day of highly engaged and interactive learning.

The event is also very focused on connecting and networking. We actively encourage attendees to connect both online and offline and to stay connected and keep learning from each other well after the boot camp has ended.

The quality of attendees at Social: IRL events has been a key to their success. We’re excited to bring this next event back home to Lawrence KS, and to joined by a mix of both new and returning attendees, local and regional busiensses and national brands. So far, participants include:

  • H&R Block
  • Sprint
  • Children International
  • AMC Theatres
  • The World Company
  • Garmin International
  • 715 Restaurant
  • Kansas Credit Union Association
  • Douglas County Bank
  • Stephens Real Estate
  • Ameristar Casinos
  • UMB Financial Corp
  • Colliers International – Lawrence
  • American Red Cross Blood Services
  • Spiral16
  • Sports Turf Managers Association
  • Kansas City Aviation Department
  • Kuhn & Wittenborn Advertising
  • KU Libraries
  • Spencer Fane Britt & Browne LLP
  • Lawrence Public Library
  • Mainstreet Credit Union
  • Kauffman Foundation UEP
  • Cerner
  • Shay Chic Events & Design
  • Miller Meiers Communication Arts Boutique
  • Weavers Auto Center
  • 66 Federal Credit Union
  • University of Kansas Information Technology
  • Lawrence Chamber of Commerce
  • Treanor Architects
  • emfluence
  • DoctorDave
  • Lawrence Habitat for Humanity
  • City of Lawrence
  • NIC eGovernment Solutions
  • Kantar Health
  • Landplan Engineering
  • KU School of Business
  • Agenda: USA
  • Kris Schindler, APR
  • Quest Credit Union
  • Tallgrass Studios
  • University of Kansas Center for Auditing Research and Advanced Technology
  • Lawrence Memorial Hospital Endowment Association
  • Intouch Solutions
  • Theatre Lawrence
  • Pearson TalentLens
  • Mid America Credit Union
  • Purple Wave, Inc
  • A-S-K Associates, Inc
  • MaggieMoo’s Gladstone
  • Small Biz Survival
  • TCK – The Trust Company of Kansas
  • Envista Credit Union
  • Mediaphormedia: Ellington
  • TECU Credit Union
  • BrightEHR
  • K-State Federal Credit Union
  • The Brainzooming Group
  • The Gazette (Colorado Springs)
  • Bert Nash Community Mental Health Center
  • Social Focus by CG
  • The Conlee Group
  • Pawsh Wash and Pet Health Market
  • Aaron Butell, Business Analyst
  • Rejuvene Spa
  • Central Kansas Credit Union
  • Pet DeFence, Inc
  • Kern Marketing Group
  • Educational Credit Union
  • 23rd Street Brewery
  • Drs. Dobbins & Letourneau, O.D
  • Phoenix Gallery
  • Arcademics
  • Midland Farm Store

This list only includes registrations that opted to be part of the public attendee list. Some of the businesses registered multiple attendees.

Current event sponsors include:

  • Miller Meiers Communication Arts Boutique
  • Klout
  • mBlast
  • ManageFlitter
  • Lawrence Chamber of Commerce
  • 140 Characters Conference: Small Town
  • Kansas Credit Union Association
  • DoctorDave Computer Repair (tech support)

There’s still time to be part of this very special event, but registration is limited to just 120 attendees so you’ll need to act quickly!