Seven Key Takeaways from Mary Meeker’s Internet Trends Report

Guest post by Jeannette Arrowood, Senior Account Manager with Social: IRL sponsor, Expion.

Keeping your arms around everything that’s going on with social media and in digital could be a full-time job. Thankfully, Mary Meeker has been putting out an epic deck for the last 2 years called “Internet Trends,” and she’s taken it on as her full-time job to summarize for the rest of us where digital and social are going.

Mary Meeker is an important name to know in the world of startups and digital: not only is she a partner at an influential venture capital firm, but she’s been involved since the days of funding Netscape, back in the dark ages of the early 90’s. Last year’s “Internet Trends” deck was quite accurate, so we expect her collaboration with Liang Wu to be on point for the upcoming year, as well.

We took the time to flip through this year’s 117-page deck and pull out the tidbits that we found the most interesting. We’ve got the highlights broken out below.

 

Photos, Video, Sound, and Data

It’s been all about uploading photos to social for the last year and change—see Instagram, Snapchat, Flickr, Facebook photo albums, etc. Video uploads are a swiftly rising tide that cannot be ignored—see YouTube, Vine, Cinemagram and Dropcam. Sound is also a growing trend—SoundCloud and Tencent WeChat are two of the leaders that should be mentioned. But the really interesting trend to pay attention to is the way that data is being shared and examined.

Have you heard of Waze? It’s a mobile navigation application that crowdsources user data to provide its users with real-time traffic information. Think of all the ways data compilation and sharing is changing our lives. From traffic updates to changing the way we stay healthy—UP by Jawbone, FitBit, and the Nike+ Fuelband, the use of personal data to better understand your surroundings is going to be huge.

Wearable Technology

All of those products that help you to stay healthy listed above are a part of an emerging trend often referred to simply as “wearable tech.” That is, technology that you can wear. It’s been all about mobile technology and the smartphone, but now we’ll be seeing that technology turned into something you can wear. Google Glass and Apple’s rumoured smart watch will be just the beginning (Samsung is reportedly getting in on this game, too!). As mobile traffic on the web continues to explode (because people LOVE their smart phones), and as tablet traffic grows even more quickly, we’re likely teed up to see that same data be consumed via wearable technology.

Short-Term Sharing

Short-term sharing is a trend that has mostly been driven by a mobile app called Snapchat. Snapchat users send more than 150M images every day. And remember Poke? The Facebook copycat of Snapchat? They weren’t nuts to develop that app—Snapchat sees more uploads than Instagram.

Who’s Using Which Social Media Channels?

Facebook is leading the pack, in terms of number of users, but Instagram, Google+ and Pinterest have all seen some big gains in the user department—and that’s not just those who are “on” the networks. That data comes from those who self-report which social media channels they actually use.

If you know of anyone thinking of stepping away from Facebook because of reports that “no one’s on Facebook anymore …” stop those people in their tracks. So far, mobile usage on Facebook is up so much, that it’s making up for any decline of usage on the desktop.

Expion Guest Post Photo 1

The US Shares Things Online … But Not That Much

In comparison to other countries, the US falls on the lower end of the range in terms of how often we share on social. Who reports that they share “everything” or “most things” online? Saudi Arabia, India, Indonesia, South Korea, Turkey, and China. Those areas of the world might become increasingly important to those who work in social.

Expion Guest Post Photo 2

China, China, China

China’s mobile access to the internet has surpassed desktop access, and, if you think about it, this totally makes sense. It’s cheaper and easier to access the web via a mobile device than it is to make a larger investment in a more expensive laptop or desktop computer.

QR Code scanning in China is up 4 times year over year—this no doubt can be traced back to the popularity of accessing the web via mobile in China.  You can even follow the UK Embassy’s Weibo Account by scanning a QR code outside the Embassy’s building in Beijing.

China is also using social differently from the rest of the world because the services available there are a little different from others (you can’t access social channels like Facebook in China). Tencent has been around for 15+ years—that’s 6 years longer than Facebook, and they’ve got almost double the revenue. One of their services—Tencent WeChat lets users connect to friends and family via voice, text and pictures. But WeChat also provides a way for users to scan merchant QR codes to opt-in to receive special promotions and coupons. This is a seemingly dead-simple way to link the in-store experience with the online and mobile experience.  Those merchants can then sell to consumers via WeChat, send offers and coupons and provide customer service all through WeChat.

Sina Weibo, another Chinese social media channel, has helped to drive government response to important public issues and provided users with a way to organize during emergencies. Users of the service generate photos, answer polls, talk to each other, repost information and make suggestions to collaborate and drive change.

Groupon’s Not Dead Yet … Maybe

This was a total surprise thrown into the beginning of the deck … Groupon’s, reportedly, not dead. Despite being the butt of jokes of consistently delivering disappointment on the stock market, “its first quarter revenues rose 7.5% to a better than expected $601 million.” And their transactions on mobile are up from less than 15% two years ago. They do 45% of their sales from mobile, anyway, but maybe they shouldn’t be written off entirely. We’ll have to wait and see if mobile turns Groupon into a comeback kid.

Bottom Line

People are really into aggregating data about themselves. No surprise there that navel gazing remains a popular pastime, but wearable tech changes the game in terms of what you can do with that knowledge.

China is a force to be reckoned with based solely on the number of users that are on social networks, but those users are spending more time on the internet and on mobile than users in the US (who are watching more TV and listening to … the radio?).

It’s also clear from the section of the deck that examines immigration in the US and the spiking shortage of highly-skilled workers that we should all be sure our children are studying computer science and upping their game in the development department if we want them to be gainfully employed in the next 30 years.

jeannette headshotJeannette Arrowood is a social media industry veteran who has worked as a Community Manager, Social Media Strategist and Digital Marketing Consultant. She loves the internet, hosting videos, content curation and trendspotting. She recently returned to Raleigh from Brooklyn and joined Expion as a Senior Account Manager. Over the years, Jeannette has worked with a number of large brands including Mondelez International, Kraft, MTV, AT&T, and Hilton, and she currently works with some of the world’s largest digital agencies to optimize their use of Expion’s social media management software. 

Top Ten Social Media Links and Resources and Upcoming Social Media Events

Top TenWe’re pleased to share our latest “Top Ten” social media links and resources.

Scroll down for upcoming events Social: IRL is hosting or supporting.

If you would like additional resources sent direct to your inbox, you can subscribe to our free email newsletter.

Top Ten Links:

1. Customers Reveal All: Why Brands Need to Pay Attention to Social Media – New study highlights how “brand connected consumers” are using social media to engage with brands, the power of these consumers to influence reputation and drive sales, and the significance of brand response via social channels.  READ MORE

2. What Happens Every 60 Seconds In Social Media? – Did you know that each and every minute an average of 347,000 tweets are sent, 1.87 million Facebook Likes are generated, 4,320 minutes of video are uploaded to YouTube, and 3,472 images are posted to Instagram. This infographic takes a closer look at what happens every sixty seconds across key social networks. READ MORE

3. The State of Social Marketing 2012-2013 -Valuable insights in this new report released by The Pivot Conference. Each year, Pivot takes the pulse of professionals leading social initiatives for major organizations to see their current attitudes and to get a sense of what will impel their decisions in the year ahead. READ MORE

4. 13 Resources to Help Brands “Stay Social” in 2013 – Great collection of whitepapers, webinars, guides & reports from Spredfast, covering social business strategy, social marketing, consumer engagement, brand insights, and more. READ MORE

5. 12 Principles for Responding to Negative Online Comments – A good set of guidelines for handling difficult or negative questions and statements on the social web.  READ MORE

6. What Your Business Needs to Know About Facebook’s EdgeRank – Whether you’re leading a paid, earned, or owned strategy, making informed decisions about goals and proper metrics starts with knowing the real challenges and opportunities. In this post, Brian Solis addresses recent controversy around changes to Facebook EdgeRank and its impact on post reach, and provides a good summary of how EdgeRank actually works. READ MORE

7. Three Corporate Social Media Trends That Should Die in 2013 – Forcing Facebook users to spam their friends in order to participate in sweepstakes or deals, holding charities hostage in return for Facebook likes, pandering for meaningless engagements.  Augie Ray discusses three popular social media trends that would be better left for dead as we head in to the new year.  READ MORE

8. 2013 Social Media Predictions for Facebook, Google+, Pinterest and More– Rooted in experience of working with hundreds of brands and leading social platforms, Expion CEO Peter Heffring provides valuable insights with his 10 key predictions for the coming year.  READ MORE

9. Closing the Gap Between Social and ROI: Speaking the Language of Your CEO – Companies need to be able to prove that their social media efforts are paying off in a business sense. They need to be able to go beyond surface-value metrics and correlate their social media and web presence with tangible business metrics. The problem is that ROI is a financial metric and social media metrics are decidedly non-financial. So what approach do you take? READ MORE

10. The Meaning of Conversation in an Age of Information Overload – Twitter’s Ev Williams and Biz Stone in conversation with Charlie Rose as part of Fast Company’s Creative Conversations series. READ MORE

Connect with Social: IRL – While many of you are connected with us on Facebook and Twitter, you can also find us on Pinterest and Google+, and join our Facebook Groups for Nonprofits and for Kansas Educators.

Upcoming Social Media Events:.

“Behind the Brand” with KU Athletics: Join Social: IRL for this special evening at legendary Allen Fieldhouse on the University of Kansas campus. We’ll hear from the KU Athletics marketing department and learn how they use social and digital media to connect with fans. We’ll see behind the scenes at Allen Fieldhouse. Then we’ll experience game night as KU Women’s Basketball take on Iowa State. READ MORE

Links include content identified as being from our sponsors Spredfast, Expion, and Spiral16. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community.

Top Ten Social Media Links and Resources and Upcoming Social Media Events

We’re pleased to share our latest “Top Ten” social media links and resources.

Scroll down for upcoming events Social: IRL is hosting or supporting.

If you would like additional resources sent direct to your inbox, you can subscribe to our free email newsletter.

Top Ten Links:

1. Myth-Busting Social Media Marketing – Social vs. search, ROI, and B2B… Lee Odden gives a valuable reality check on three common social media marketing myths. READ MORE

2. Five Key Lessons Learned: Social Media’s Impact on CFCA Marketing Strategies – In this guest post in the Social: IRL blog, the Christian Foundation for Children and Aging share some key insights on how social media helps them better connect with supporters and enhances their ability to serve more than 300,000 children, youth, and aging friends worldwide. READ MORE

3. Does “Liking” A Bulldozer Help Sell More Of Them? – It makes sense for consumer-facing companies to leverage social media, but how’s it working out for B2B companies? READ MORE

4. “Put The Bullhorn Down” – You don’t have to go viral to be successful on social media. GE is proving that with what it calls “micro-media”—communications efforts that target small communities and facilitate discussion within them rather than trumpet to huge audiences. READ MORE

5. Marketing Your Business on LinkedIn -Although your company may have a presence on LinkedIn, have you fully incorporated LinkedIn into your multichannel social media marketing strategy by incorporating all of the features LinkedIn has to offer? This new whitepaper from Spredfast dives into four key areas brands have an opportunity to harness to build a stronger, more engaging LinkedIn presence. READ MORE

6. Reintroducing Relevancy in the Age of Empowered and Connected Consumers – Stop for a minute and reflect upon the situation facing your company today. Digital & mobile technology…social media…empowered and connected consumers…you’ve heard it all before. But have you moved your brand in the right direction in response?  READ MORE

7. Successful Social Business Starts From Within – Can a business be smart socially on the outside, without being social on the inside? In this first in a series of Social: IRL guest posts, Socialized! author Mark Fidelman discusses why the journey to being a successful social business must start with internal transformation.  READ MORE

Bonus: Win a free copy of Socialized! – Head over to Social: IRL’s Facebook Page and enter our drawing for a free copy of  “Socialized! How the Most Successful Businesses Harness the Power of Social.”

8. Top 25 Retailers Ranked By Facebook Fan Actions – Expion infographic highlighting the retailers generating the most fan actions on Facebook, both by overall volume and per post.  READ MORE

9. How Nonprofit Social Media Can Connect Supporters To The Cause – Danielle Brigida has done wonders running the social media at the National Wildlife Federation, providing a model for how organizations can use new communications technology to inspire their supporters. READ MORE

Bonus: Social Giving – The Integral Role of Social Media in Fundraising and Donations – From the most popular platforms and profitable tactics, to the growth of online movements and the rise of the crowdfunding culture, this infographic highlights how social giving is really paying off. READ MORE

10. New 2012 Internet Trends Report Highlights Opportunities – Spiral16 recap highlights of Mary Meeker’s much anticipated annual Internet Trends research report. READ MORE

Connect with Social: IRL – While many of you are connected with us on Facebook and Twitter, you can also find us on Pinterest and Google+, and join our Facebook Groups for Nonprofits and for Kansas Educators.

Upcoming Social Media Events:.

Social Media for Nonprofits – St.Louis MO, January 22: Join Social: IRL for this special workshop dedicated to educating and empowering non-profit organizations in using social media as a powerful marketing, communications, and relationships platform, and a tool to drive positive action from supporters. Free nonprofit registration. READ MORE

Social Media Club of Kansas City, Breakfast Hangout with Brian Solis – Kansas City MO, January 4: Join SMCKC for their January 4 breakfast – it’s going to be something very special! It’s taking place at Google Fiber Space, and attendees are participating in a live Hangout with Social: IRL’s good friend Brian Solis. Attendees will have the opportunity to submit questions to Brian in advance and drive the discussion around issues they want his perspectives on. Thanks to H&R Block sponsoring the breakfast, first 100 registrations receive a free copy of Brian’s book, The End of Business As Usual. READ MORE

Links include content identified as being from our sponsors Spredfast, Expion, and Spiral16. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community.

“Social Giving” – The integral role of social media in fundraising and donations

To outline the growing popularity of social giving, MDG Advertising developed an in-depth infographic that covers the gifts, groups, and givers engaged in digital donations. From the most popular platforms and profitable tactics, to the growth of online movements and the rise of the crowdfunding culture, check out the following infographic to see how social giving is really paying off.

2012: It Was a Very Good Year for Social Giving [Infographic by MDG Advertising]

Infographicby MDG Advertising

Top Ten Social Media Links and Resources and Upcoming Social Media Events

We’re pleased to share our latest “Top Ten” social media links and resources.

Scroll down for upcoming events Social: IRL is hosting or supporting.

If you would like additional resources sent direct to your inbox, you can subscribe to our free email newsletter.

 

Top Ten Links:

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1. Going Strong and Growing Because of Social Media – New interview in the Social: IRL blog with a local business owner who just three years ago didn’t even have a personal social media account, and today relies on social media as a key tool to grow her business and drive sales. A great success story and powerful case study to draw inspiration from. READ MORE

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2. Social Media Isn’t Just for Your Customers – It’s for Your Employees Too – Companies must harness the wisdom of individuals while simultaneously dismantling the command and control management apparatus. To ignore this advice will leave you vulnerable to competitors that are more agile, more powerful, more innovative, and, ultimately, more profitable – Socialized author Mark Fidelman discussing the need for an internal social business strategy. READ MORE

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3. Goodbye “Campaign,” Hello Publishing -Shifting marketing to a publishing mindset and creating share worthy content. READ MORE

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4. Ideas, Strategies and Tactics for Smart Social Programs – Valuable insights, strategies and tactics shared by attendees at the inaugural Spredfast Social Summit. Hear from Whole Foods, Twitter, Discover Financial Services, Nokia, Aramark, Altimeter Group, Gannett, Edelman Digital, Ogilvy and other leaders in the social business space. READ MORE

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5. “Brands have a responsibility to deliver a brilliant product that answers a consumer need as efficiently as they can in a way that is inspiring” – Interview with BBH founder Sir John Hegarty, sharing a powerful vision of what brands need to know, be and do. READ MORE

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6. Facebook’s Page Reach And What Your Business Needs To Know – As discussions over Page Reach and changes to EdgeRank grow increasingly heated, Brian Solis offers valuable perspectives and a much needed reality check for marketers.  READ MORE

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7. The Ultimate Social Media Image Guide – This Social Media Cheat Sheet by LunaMetrics provides comprehensive sizing information for all image positions on Facebook, Twitter, Google+, YouTube, LinkedIn, and Pinterest. A great resource.  READ MORE

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8. Three Case Studies from Social Media Command Centers – Spiral16 share valuable lessons learned from being part of the social media command centers at Pivot Conference, the Kansas City MLB All-Star Game, and the Tampa Bay Republican National Convention.  READ MORE

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9. Social, Local, Mobile (SoLoMo) Big Brand Initiatives – Scott Gulbransen, H&R Block‘s Director of Social Business Strategy, and Zena Weist, Expion‘s Vice President of Strategy,share their presentation from the recent WOMMA Summit in Las Vegas. READ MORE

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10. PivotCon Sessions: From Social Brand to Social Business – Each day, Pivot Conference is releasing a new video of sessions from this year’s conference. Having attended the conference, we can attest first-hand the value of these sessions, which provide deep discussion and valuable insights on the future of social business. Sessions released so far feature General Electric, Coca Cola, Facebook, The Huffington Post, SAP and other leaders and innovators in the social business space. READ MORE

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Connect with Social: IRL – While many of you are connected with us on Facebook and Twitter, you can also find us on Pinterest and Google+ and join our Facebook Groups for Nonprofits and for Kansas Educators.

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Upcoming Social Media Events:

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Social Media for Nonprofits – Jefferson City MO, December 4: Join Social: IRL for this special workshop dedicated to educating and empowering non-profit organizations in using social media as a powerful marketing, communications, and relationships platform, and a tool to drive positive action from supporters. Free nonprofit registration. READ MORE

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Social Media Club of Kansas City, Pro Lunch Series – Kansas City MO, December 13: For this latest installment of the SMCKC Pro Lunch series, Social: IRL’s Ben Smith will be interviewing Expion VP, and former H&R Block Director of Social Media and Edelman Digital VP, Zena Weist. READ MORE

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Links include content identified as being from our sponsors Spredfast, Expion, and Spiral16. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community.

Top Ten Social Media Links and Resources and Upcoming Social Media Events

We’re pleased to share our latest “Top Ten” social media links and resources.

Scroll down for upcoming events Social: IRL is hosting or supporting.

If you would like additional resources sent direct to your inbox, you can subscribe to our free email newsletter.

 

Top Ten Links:

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1. Developing a Brand Voice – Valuable practical tips from the community management team at Ignite Social Media. READ MORE

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2. The Potential Impact of Social Media in Healthcare – Four powerful case studies from the Mayo Clinic. READ MORE

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3. Social Media Stats and Facts – Updated user statistics and other interesting facts for all major social networks including Facebook, Twitter, LinkedIn, Pinterest, Instagram and YouTube. READ MORE

Bonus: For even more powerful social media stats and facts, check out this recently updated version of Erik Qualman’s popular Social Media Revolution video.

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4. Rewards (and Risks) of a Tweeting CEO – Harvard Business Review discusses social media in the C-Suite. READ MORE

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5. Increasing and Cultivating Brand Engagement– Jason’s Deli, 5Loom and Spredfast share some valuable lessons learned around how brands should be thinking about building scalable social programs to achieve meaningful engagement and interaction. READ MORE

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6. Demystifying Big Data – What does big data really mean and how do I make sense of big data for business? This recent keynote presentation by Spiral16 Product Architect Aaron Weber answered that question for a number of industries and applications, giving a powerful introduction to a concept that has gained a lot of traction this year in the business world. (Not to mention politics.).  READ MORE

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7. Exactly What is a Social Business? – Tomorrow Project CEO and Pivot Conference Producer, Mike Edelhart, discusses the “Social Construct”.  READ MORE

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8. Ten Tips for Online Crisis Coordination – Good set of tips for effective preparedness and response to an online media crisis. READ MORE

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9. Reinventing Consumer Capitalism – We live in a time when…Brands are now people and people are now brands. You are now part of an audience with an audience of audiences. We are connected now more than ever before. Relationships are powerful. What do we want to do with this opportunity? Brian Solis at TEDxPresidio with a presentation that delivers valuable insights and a critical reality check.  READ MORE

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10. Facebook Global Pages for Brands: To Use or Not To Use – Expion CEO Peter Heffring offers valuable advice for any brand considering migrating to Facebook’s new Global Pages. READ MORE

 

Upcoming Social Media Events:.

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Social Media for Nonprofits – Jefferson City MO, December 4: Join Social: IRL for this special workshop dedicated to educating and empowering non-profit organizations in using social media as a powerful marketing, communications, and relationships platform, and a tool to drive positive action from supporters. Free nonprofit registration. READ MORE

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Social Media Club of Kansas City, Pro Lunch Series – Kansas City MO, December 13: For this latest installment of the SMCKC Pro Lunch series, Social: IRL’s Ben Smith will be interviewing Expion VP, and former H&R Block Director of Social Media and Edelman Digital VP, Zena Weist. READ MORE

.

Links include content identified as being from our sponsors Spredfast, Expion, and Spiral16. We are grateful to these sponsors for their support and enjoy sharing content and webinar opportunities they provide which we consider to be valuable to the Social: IRL community

Amplifying a message to an exponentially larger audience

Just how effective can social media be at amplifying a message?

The 2012 South by Southwest Interactive festival offers another great example of how, with the right message and audience buy-in, a relatively small group can leverage social media channels to amplify that message to an exponentially larger audience.

Our friends at Spredfast (a Social: IRL sponsor) had the honor of serving as the official social media management system for SXSWi.  They created the infographic you’ll see below, “Small Flock, Big Social Reach.”

The infographic highlights how in the first two days of SXSWi, 100,682 users generated a total of 224,302 event related Tweets, that reached a potential audience of some 341,723,790 users on Twitter.

To put it in perspective: A group of just over 100,000 users potentially reached some 65% of all Twitter users. To get the same number of impressions via Google AdSense that SXSWi got via Twitter would cost an estimated $2.5 million.

The infographic also provides interesting insights on exactly who was tweeting about SXSWi, and where from. You can read more about that and the implications of what’s revealed by visiting the Spredfast blog.

 

The Growth of Social Media: An Infographic

Nice infographic released today by Search Engine Journal – The Growth of Social Media.

The infographic clearly highlights the steep curve of the user growth rate in all age ranges and demographics, and the continuing pervasiveness of social networking into every facet of work, play and life in general.

You can view the original infographic on Search Engine Journal’s website, with options to enlarge or to embed on your own site.

Growth of Social Media Infographic

Click to Enlarge