Friday, May 11, 2pm – 5pm
Federal Reserve Bank of Kansas City
Note – Registration for this event is now closed. If you missed the registration deadline please contact us and we will try our best to accommodate you.
Join us May 11, for this special interactive workshop and roundtable discussion hosted by Social: IRL and SocialVolt, and featuring special guest speakers from the Federal Reserve Bank of Kansas City,UMB Financial Corporation, and ProfitStars – a global division of Jack Henry & Associates.
The event focuses on social media for the financial services industry, though many other businesses will relate to the challenges being discussed (including privacy concerns, desire to control the message and protect the brand, risk and regulatory compliance, getting corporate buy-in). All are encouraged to register.
A deluge of regulatory requirements has slowed the financial services industry’s adoption of social media. Despite the promise of genuine, real-time interactions with customers that could greatly benefit marketing and sales efforts, social media can present quite a challenge with regard to risk and regulatory compliance.
Financial firms dealing with Financial Industry Regulatory Authority (FINRA) regulations need to be concerned about whether responses their employees provide to customers in social media communities adhere to suitability and investment product recommendation rules. And, any public company needs to be on top of every tweet to monitor whether it complies with the Securities and Exchange Commission’s (SEC) public disclosure requirements.
Financial services companies need to arm themselves with the proper tools and information to engage in social media in an intelligent, compliant way – without completely stifling the creative, genuine nature of the medium. This can be a difficult balance to strike, but it can definitely be achieved.
Sessions will include:
Social Media Risk Management:
Explaining FINRA Guidelines & Establishing a Compliant Social Media Strategy
Scott Oppliger, Founder and CEO of SocialVolt, will discuss the various regulations and risks that financial services companies must keep in mind, and offer guidelines on how to develop a compliant corporate social media strategy.
Lessons from the Front Lines
Melanie Woods, Interactive Marketing Manager for UMB Financial Corporation, will share a case study of how UMB used social media to increase brand awareness and brand sentiment along with some tactical tips on executing social media engagement within confines of a regulated industry.
“…So what do I say?”: Finding Your Social Media Message
What you do want to say is often more difficult than figuring out what you can’t say. Representatives from the Public Affairs Office of the Federal Reserve Bank of Kansas City will discuss their recent launch in to the social media world, with insights on strategy, planning, engagement, and how they determine what messages have meaning to both the audience and the organization.
Panel Discussion and Q&A
We’ll close with an interactive panel discussion, with plenty of opportunity for audience Q&A and roundtable style dialogue.
Join Social: IRL and SocialVolt for this free interactive workshop and roundtable discussion, hosted at the Federal Reserve Bank of Kansas City.
Spaces are limited. Advance registration is required.
Deadline for registrations is end of day Wednesday, May 9.