Mission Possible: Insights from Expion’s Social Business Summit

Expion’s third social business summit kicked off today in Raleigh NC, bringing together an impressive group of brands and agencies for a discussion focussed around the challenges and opportunities in managing social media programs.

Expion will be posting recaps of key sessions here in their blog (they’ll be added as the event continues). To supplement that we’re sharing below a Storify recap of attendee tweets, edited to highlight key audience perspectives and takeaways.

Today’s sessions included included:

Earn It. Don’t Buy It – Ignite Social Media’s Jim Tobin  How earned and owned social can save your brand money and create advocates without paying for them.

Your Brand, The Next Media Company – Edelman’s Michael Brito  How organizations can evolve into a fully collaborative social business.

Inside Social Enterprise  – DoubleTree’s Diana Plazas, Group1 Automotive’s Sajeev Mehta, IBM’s Tina Williams, and Whitewave Foods’ Lori Anderson. Moderated by Expion’s Zena Weist  How top brands are aligning the organization to operationalize social throughout the enterprise. 

Generation Z – Students from NC State, Duke, University of North Carolina, Wake Forest and Georgia Tech. Moderated by 360i’s  Matt Wurst  How Generation Zs  interact with brands via social and what they think brands are doing right and wrong.

Brand Advocacy – American Dental Association’s Bridget Houlihan, H&R Block’s Matt Staub, Jeep’s Vicki Carlini, 360i’s Matt Wurst  Brands and agencies discuss how providing content suggestions to employees and customers assists with social selling and influencer marketing.

Client Keynote – Mondelez International’s VP of Global Media and Consumer Engagement, Bonin Bough  The beauty of real-time engagement often lies in improvisation, it’s also about planning ahead: building the right muscle memory, culture and technological backbone.