We’re pleased to welcome Kansas City based Spiral16 as a new Social: IRL sponsor for 2012.
A well-rounded view of the web is necessary in order to build any digital strategy. Spiral16 is a powerful web monitoring tool that helps you turn online data into real business intelligence.
Spiral16 searches the publicly-available web, not just social media. You can build searches yourself or get help from their analytics team. Their unique correlation score system allows you to control the relevancy of your data and avoid spam. Assistance with setup and interpreting results is part of their core offering, and a full line of reporting services are also available.
Their philosophy: better data means better decisions.
We’re looking forward to working with Spiral16 over the coming months. Visit their website to learn more, and connect with them on Twitter, Facebook and Google+. You’ll also want to check out their blog – a great resource with frequent posts on topical social media related issues.
Search More Than Social Media
Spiral16 searches the publicly-available web as whole, not just social media. Most social media monitoring systems only cover websites with a social media component, but a more well-rounded view of the web is necessary in order to build any digital strategy. Spiral16 imports RSS feeds directly and uses trusted data partners like other systems do, but they also scour the web like a search engine, indexing the most relevant content for each client’s needs.
Go Beyond Search Strings
First-time users can use Spiral16’s DIY Query Builder with a guided setup wizard to craft search strings that use keywords, operators, and exceptions. Those with more experience can go straight to their Advanced Query Builder and put together highly specific Boolean search strings (over 1,000 clauses) to narrow down topics even more.
On top of that, Spiral16 goes even farther, using natural language processing to analyze the text on every relevant page. In that way, the platform is looking at search strings only as the first qualifying step. Knowing the amount of relevant words on any given page allows you to hone in on stricter key concepts.
Define What is Relevant to You
You know your company better than an algorithm does, but if you train that algorithm to look for the words (beyond the search string) that make a result contextually relevant, you can get better results in all of your web data sets. Spiral16 gives you the ability to train the system to accept or reject material based on the input you have given. Each individual search can be trained separately, and you can create as many searches as there needs to be to build a thorough, well-balanced data set.
What’s more, the platform gives you the freedom to analyze data with a maximum amount of flexibility. You can compare the most strict, limited sets of data to each other or look at a wider, more general perspective.
Automate and Refine
Once you have trained the Spiral16 system, you can set relevancy scores for each specific search and everything is automated going forward. As your results start coming in, the scores can be adjusted to find that best threshold of relevance.