Those of us in the Kansas City area know Zena Weist as a founding member of the Kansas City Chapter of The Social Media Club, a great wife and mother, loyal Jayhawk, and a passionate supporter of autism awareness. Professionally we’ve admired her work leading digital and social teams at Sprint, Hallmark, Embarq and H&R Block. Most recently she was Vice President of Strategy with Edelman Digital Chicago.
Zena has also been a great supporter of Social: IRL and has attended and participated in a number of Social: IRL conferences.
We’re excited to share news of Zena’s latest career move, joining the leadership of social software company Expion. Zena has joined as the firm’s Vice President of Strategy, and will report directly to Expion’s CEO, Peter Heffring.
“Zena has operational leadership experience in Fortune 500 companies and a solid reputation as an enterprise digital strategist, social media catalyst and brand thought leader,” said Peter Heffring. “As Vice President of Strategy, Zena will work with our clients and demonstrate how Expion’s platform can be utilized as a solution to specific organizational and market challenges they face today. With her experience, Zena brings industry-specific knowledge, and big brand experience that we will rely on to ensure Expion’s platform continues to be the leading social media management software solution for the world’s largest brands.”
“I’m excited to tap into Expion’s unparalleled combination of business intelligence and social media-based technologies to help evolve how brands interact with stakeholders in social channels,” said Zena, “and to empower brands to be more strategic in the digital arena.
Expion is also a Social: IRL partner, and we’re looking forward to the new opportunities this brings us to work directly with Zena and the Expion team.
Congratulations Zena and Expion on this exciting news.
You can also read Expion’s official press release here.
Zena Weist says
Thanks so much for sharing the exciting news, Ben! I’m thrilled to be a part of the Expion crew and hope we get to cross paths even more so now.