“Brandi Temple went from sewing dresses for her daughters to make ends meet to running the most talked-about, $11 million company in e-commerce – all because she picked the lock on using Facebook for sales.” Inc. – June 2014
Lolly Wolly Doodle, Inc presents a great success story – propelled from a home-based business to an $11 million corporation thanks to the power of social media. Where many major corporations have failed, CEO Brandi Temple succeeded in creating a highly effective social commerce model, with sales made directly in her business’s Facebook Page. In addition, she created a powerful “social feedback loop” that helped shape her business’s growth and continues to influence key business and product decisions.
The story made the cover of Inc.’s June 2014 issue and can be read in its entirety here. In the video below Brandi Temple shares “7 Tips for Social Commerce Success.” Her advice:
- Treat Each Channel Differently
- Experiment, Experiment, Experiment
- Be Yourself
- Make Transactions Seamless
- Don’t Be a Business
- Keep Them on Their Toes
- Buckle Up
View the video to hear Brandi expand on each point and offer valuable insight and lessons learned from her business’s incredible social media-driven success.