Social: IRL

We create integrated digital marketing systems and leverage new and emerging technology to help companies better connect with customers.

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Digital Media

We bring extensive experience in digital and social media strategy, planning, buying and execution. We build integrated digital marketing systems connecting paid, owned, and earned assets while balancing current and future demand to drive short-term sales and long-term sustainable growth. We leverage media to build customer relationships at scale and to seed, empower and amplify valuable conversations with and about brands. We combine quantitative data with qualitative insights. We consistently test, learn and optimize. And we extract actionable insights from campaign data and audiences

Technology

We embrace innovation and explore the impact of new and emerging technology on both companies and their customers. We focus on both digital and consumer technology and invest in first-person research at key trade, industry and developer events. We work with clients to identify strategic opportunities to connect with customers in new and innovative ways and to leverage technology to create unique customer experiences both online and in person. All while remaining keenly focused on the importance of balancing technology with humanity

 

Services

 
  • Social and digital strategy and media planning with extensive experience in branding, performance marketing, B2B, B2C, nonprofit, and regulated industries

    Content strategy and planning

    Loyalty, advocacy and customer engagement strategy

    Reporting and analytics

  • Social and digital media planning, buying and execution

    Paid social. Specializing in Meta, TikTok, X, LinkedIn, Reddit, Pinterest

    Google Ads: Search, Display, Shopping, Maps, Performance Max, YouTube

    Influencers, NIL, brand ambassador and content creator partnerships

    Display and Native

    Gaming and eSports

    OLV / OTT / Connected TV

    Programmatic

    Email Marketing

    SMS Marketing

    Social Commerce

  • Creative asset performance and best practice optimization

    Social account management

    Social community management

    Social listening and insights

    Brand community building

    Sweepstakes and promotions

    Campaign landing pages

    Search Engine Optimization (SEO)

    “Live” events, including onsite, real-time execution

    Google local listing management

  • Monitoring and analysis of near- and long-term digital and consumer technology trends while identifying the most relevant opportunities for our clients to connect with their customers in new and innovative ways

    Client-specific research and custom insights from leading technology, media and developer events, including the Consumer Electronics Show (CES), SXSW, TechCrunch Disrupt, Game Developers Conference, Mobile World Congress, VidCon, and Meta and Google developer events

    Client briefings and stakeholder education

 
 

Get In Touch

Social:IRL is based in the Kansas City area and works with both local and national clients