Founded in 2010, Social: IRL began with a focus on education and advocacy, producing a national series of social, digital, and technology-focused conferences and workshops — including flagship events such as the Social Business Summit and the Resilient Summit. Over five years and more than one hundred events attended by brands and agencies from across the United States, we built a strong foundation of thought leadership and community. We then evolved to become a boutique agency partner for a select group of clients, with a mission to help companies better connect with current and future customers through innovative digital marketing systems and the strategic use of digital and consumer technology.
Social: IRL Principal Ben Smith has worked with a wide range of brand and nonprofit clients, guiding digital strategy and media initiatives while delivering tailored insights on emerging digital and consumer technology trends.
